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From Stretched to Strengthened

From Stretched to Strengthened

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Published by Sustainable Brands

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Published by: Sustainable Brands on Nov 02, 2011
Copyright:Attribution Non-commercial


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The illustration on the cover o this report representsthe more than 1,700 Chie Marketing Ofcers whospoke with IBM as part o this study. Each acetrepresents approximately 23 participants, and thecolors on the ront cover represent the threeimperatives identifed in our analysis: deliver value toempowered customers; oster lasting connections;and capture value, measure results. For moreinormation, please turn to page 9.
This study is based on ace-to-ace conversations with more than 1,700 chie marketing ocers worldwide.

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