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Deco Dig Inbound Marketing Handbook

Deco Dig Inbound Marketing Handbook

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Published by Phil Decoteau
Deco Dig official handbook on inbound marketing basics. How inbound marketing can benefit small and midsize businesses.
Deco Dig official handbook on inbound marketing basics. How inbound marketing can benefit small and midsize businesses.

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Published by: Phil Decoteau on Nov 02, 2011
Copyright:Attribution Non-commercial

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10/30/2012

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   T   h  e   O   f     c   i  a   l   I  n   b  o  u  n  d    M  a  r   k   e   t
   i  n  g 
   H  a  n  d   b  o  o   k 
for small andmidsize businesses
 
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Deco Dig Inbound Marketing
The Ofcial Inbound Marketing Handbook 
Find Your Brand Online.
Foreword
Over the past decade
inbound marketing hasbecome an essential part of the business marketingstrategy for companies of all sizes.With an increasing number of channels becoming available
for customers to nd, interact with, and buy your product or services, many businesses have come to the realization that
their marketing does not just live in print or on the radio - they
must have a way for customers to nd their brand online.What is not always understood, however, is what the rightchannels are, or what the right inbound marketing mix is tomaximize the return from these online channels.That’s why we at Deco Dig put this nifty handbook together as the all-in-one online and search (i.e., inbound)
marketing reference guide for small and midsize businesses.We hope that you use this handbook as a useful guide to
help get your business started with online marketing by pro
-
viding the “what’s”, “how’s” and “why’s” for each option,letting you know which channels and strategies are right for 
your business.
Of course, Deco Dig is always available to help guide youthrough the strategic planning, execution, and managementof your inbound marketing efforts, if needed. Give us a call at
(860) 556-DECO
or email
biz@deco-dig.com
to start theconversation.
 
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Deco Dig Inbound Marketing
The Ofcial Inbound Marketing Handbook 
Find Your Brand Online.
First thing’s rst – 
What is inbound marketing?
 
It might be helpful to start with what inbound market
-ing isn’t:
Not Inbound Marketing:Put plainly, inbound marketing is the practice of building di
-
rect trafc to online entities such as websites, facebook pages,or any other brand-owned web content.
Inbound marketing is
not just search engine marketing, or banner advertising – it in
-
cludes all online channels that can be used to build your webtrafc.
Inbound Marketing: The Basics

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