Study Reveals Consumers Have Higher Recall ofVanity 800 Numbers in Advertising
vs. numeric toll-free phone numbers and URLs
Overview:
(May 2011) Independent survey of 1,037 consumers tested recall of vanity 800 numbers, numeric toll-free numbers, and URLs in advertising to uncover consumer recall rates of these three advertising response tools.
Key Finding 1:
75.4% Average Higher Recall Rate of Vanity 800 Numbers over Numeric Toll-free Numbers:
After viewing sample ads with one of these response tools, consumers have signicantly higher recall of vanity
800 numbers versus 10-digit toll-free numbers.
Vanity 800 vs.Numeric Toll-free # Correct Recall% Correct Recall% Vanity vs.Toll-free Correct Recall
800-NEW-SKILLS 870 83.9%75.2%
877-378-882521620.8%
800-NEW-CARE 852 82.2%75.7%
866-867-547920720.0%
Key Finding 2:
Consumers have a 57.6% Average Higher Recall Rate of Vanity 800 Numbers over URLs:
Respondents nd it easier to recall a vanity 800 number over a URL after listening to ads featuring both response
tools.
Vanity 800 vs. URL# Correct Recall% Correct Recall% Vanity vs.URL Correct Recall
800-NEW-RIDE 666 64.272.7%
www.millerautomotiveNE.com18217.6
800-ROOF-PRO 699 67.449.1%
www.theroongpros.com
35634.3
800-NEW-PLAN 622 60.030.7%
www.harbornancial.com
43141.6
800-NEW-LOOK 722 69.678.0%
www.downtownaesthetics.com15915.3
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2011 Consumer Recall Survey Results
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