The Product Life Cycle and ProductLine Management: The Case of MobilePhones
By: Jeffrey L. Funk
A Presentation by...
Muhammad Iqrash Awan
Understand how Product LineManagement evolves over the life of anindustry.Compare Klepper's model with thetraditional product life cycle.Explain the evolution of mobile industryin comparison to Klepper's Model.Generalize the scenario.
The Article Aims to...
Technological Discontinuities cause aperiod of Ferment.Alternative products are formed andcompete for dominance in the market.New firms sees opportunity and enterthe industry.More Competition = More InnovationFirms experiment and a
I worked in the industry during this time, and some parts of this presentation are incorrect. Here are 2 examples. 1. Nokia did not acquire Mobira. Nokia was a conglomerate and Mobira was it's Mobile Radio division. Nokia divested other parts of its business (Paper, Rubber, Cable and Machinery...) to focus on the cellular telephony business. 2. Ericsson lost share by keeping their 'Brick' design.