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Presentation on the Product Life Cycle and Product Line Management the Case of Mobile Phones

Presentation on the Product Life Cycle and Product Line Management the Case of Mobile Phones

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Published by: Muhammad Iqrash Awan on Nov 02, 2011
Copyright:Attribution Non-commercial


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The Product Life Cycle and ProductLine Management: The Case of MobilePhones
By: Jeffrey L. Funk
A Presentation by...
 Muhammad Iqrash Awan 
Understand how Product LineManagement evolves over the life of anindustry.Compare Klepper's model with thetraditional product life cycle.Explain the evolution of mobile industryin comparison to Klepper's Model.Generalize the scenario.
The Article Aims to...
Traditional PLC
Technological Discontinuities cause aperiod of Ferment.Alternative products are formed andcompete for dominance in the market.New firms sees opportunity and enterthe industry.More Competition = More InnovationFirms experiment and a
De FactoStandard 
(Dominant Design) is created.
Traditional Product Life Cycle

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Clive Turner added this note
I worked in the industry during this time, and some parts of this presentation are incorrect. Here are 2 examples. 1. Nokia did not acquire Mobira. Nokia was a conglomerate and Mobira was it's Mobile Radio division. Nokia divested other parts of its business (Paper, Rubber, Cable and Machinery...) to focus on the cellular telephony business. 2. Ericsson lost share by keeping their 'Brick' design.

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