Better Scouting forMore Young People:
ACTIONFOR
GROWTH
© S u n fl o w e r c h a r a c t e r : S t é p h a n e S é n é g a s
© World Scout BureauJune 2008World Scout BureauRue du Pré-Jérôme 5PO Box 91CH – 1211 Geneva 4 PlainpalaisSwitzerlandTel.: (+ 41 22) 705 10 10Fax: (+ 41 22) 705 10 20worldbureau@scout.orgscout.orgReproduction is authorised toNational Scout Organizations andAssociations which are members of theWorld Organization of the Scout Movement.Credit for the source must be given.© Sunflower character: Stéphane Sénégas
BETTER SCOUTING FOR MORE YOUNG PEOPLE: ACTION FOR GROWTH
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TABLE OF CONTENTS
TABLE OF CONTENTS
INTRODUCTION 41. INTERNAL RESEARCH: GETTING TO KNOW YOUR MEMBERS 6Introduction 6How do you define membership? 6Using tools to measure membership 7Monitoring membership trends 8Summary 92. EXTERNAL RESEARCH: GETTING TO KNOW YOUR WORLD 10Introduction 10Understanding your (current and potential) market share 10Some trends and issues affecting young people 13Some trends and issues affecting volunteering 16Summary 173. CHOOSING A STRATEGIC OPTION FOR GROWTH 18Introduction 18Expanding within... reaching out 18Making a strategic decision 19Summary 194. SUPPORTING LOCAL SCOUTING 20Introduction 20Local support 20Local management 21Local structures 23Summary 235. DELIVERING THE YOUTH PROGRAMME IN ALTERNATIVE WAYS 24Introduction 24Meeting times 24Scouting using alternative means of communication 25Special locations 26Cobweb Scouting 26Mixed age-group units 27Summary 276. ATTRACTING AND RETAINING THE ADULTS YOU NEED 28Introduction 28Recruitment 28Training 29Support 30Recognition 30Retention 31Summary 317. ENSURING A CHALLENGING AND RELEVANT YOUTH PROGRAMME 32Introduction 32Ensuring that all age sections are attractive and relevant 32Challenge and adventure in the programme 33Involving young people 34The relevance of the youth programme 34Some issues related to units and age sections 36Summary 37
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