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Marketing Strategy

Marketing Strategy

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Published by Mayur N Malviya

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Categories:Topics, Art & Design
Published by: Mayur N Malviya on Nov 03, 2011
Copyright:Attribution Non-commercial

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08/23/2013

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MARKETING STRATEGY 
 
SYLLABUS
Marketing Strategy-Overview
Pillars of Marketing
 –
STPD strategies
Market Situation Strategies- Leaders,Challengers, Followers, Nichers
Competition Analysis
 –
 
Porter’s 5 forces Model
for competitive environment
Benchmarking exercises, understandingcompetitive moves and postures
Sustainable competitive advantage
 
Porter’s
generic strategies
 
SYLLABUS
Portfolio models
 – 
BCG & GE Mckinsey matrix
New Product Strategies
 – 
Innovation, Market entry,
Product line extension, communication strategy
Ads & Promotion Strategy
 – 
campaigns, Brand building
 – 
FMCG, Consumer durables & service cases
Distribution Strategy
 – 
Designing of Channel systems,managing multichannel system
Pricing Strategy
 – 
Value pricing, Optimization of pricing
Marketing Planning
 – 
Introduction, growth & mature
markets, Prunning of Products

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