8en ScoLL Pow uoes Pollywood produce markeL and exhlblL fllms Lo ensure success?

lnLro
Pollywood make abouL 120 fllms per year Lhese are released uslng 1 of 6
ma[or corporaLlons Lhese belng 20
Lh
CenLury lox Warner 8ros aramounL
Columbla unlversal WalL ulsney SLudlo AbouL 9 ouL of 10 of fllms are seen as
a resulL of Lhese dlsLrlbuLors
roducLlon
Plgh budgeL fllms can afford Lo use speclal effecLs well known acLors greaL
scrlpLs exoLlc locaLlons and even new Lechnology/camera work
Plgh budgeL fllms are mosL commonly almed aL mass markeLs and even rely
parLlally on selllng merchandlse Why [usL waLch Lhe fllm when you could wear
Lhe LshlrL play Lhe game or even buy Lhe Loy?
ulfferenL Lechnology ls used for dlfferenL audlences Plgh producLlon fllms are
fllms whlch have been glven masslve budgeLs Lo spend on speclal effecLs new
Lechnology deslred/ popular acLors and even greaL scrlpLs

A loL of fllms are sequels prequels remakes or based on books wlLh success
1hls ls done usually Lo mlnlmlse flnanclal rlsk and Lo lncrease proflL
ulsLrlbuLlon
MosL Pollywood fllms are dlsLrlbuLed Lhrough Lhe sLudlo whlch flnanced Lhe
fllm and ln Lhe uk Lhe clnema box offlce ln malnly run by a handful of ma[or
dlsLrlbuLors
A wellknown hlgh producLlon/ blockbusLer from Lhls year would be lasL 3"
1hls was Lhe 3Lh fllm ln Lhe serles of fasL and furlous fllms
lasL and furlous had a sLrong markeLlng campalgn Lhls was done ln varlous
ways such as releaslng a Leaser Lraller and Lhen laLer a clnemaLlc Lraller
(whlch was baslcally anoLher Lraller [usL longer) And Lhese were adverLlsed
onllne and compeLlLlons were also seL up Lo promoLe Lhe fllm 1here were also
games avallable for download on moblle phones Lo produce markeL

8en ScoLL Pow uoes Pollywood produce markeL and exhlblL fllms Lo ensure success?
roflL and popularlLy ls also lncreased afLer Lhe fllm has been shown ln Lhe
clnema some examples belng uvd/8lue ray release uemand 1v neLwork 1v
downloads from Lhe lnLerneL vldeo games novellsaLlon soundLrack albums
and perhaps ln some cases Lhe blggesL meLhod merchandlslng
CfLen fllms rely on maklng a proflL aL box offlce all of Lhe money spenL on
markeLlng and adverLlslng/promoLlng Lhe fllm are usually all for Lhe end box
offlce flgure whlch all adds up

LxhlblLlon
Some fllms such as AvaLar were released ln 3u Lo encourage even more of a
markeL along wlLh lLs wldely rumoured 'new Lechnology' way of fllmlng
3u glves Lhe audlence someLhlng else Lo be exclLed abouL when golng Lo see a
movle and seelng as lL was comblned wlLh Lhe Lechnology and hype lL
Lherefore creaLed a huge markeL Lo exhlblL Loo

Concluslon
ln concluslon l Lhlnk LhaL boLh 8rlLlsh fllms and Amerlcan fllms can be equally
successful Such as harry poLLer belng 8rlLlsh and produclng a huge amounL of
proflL 1hen Lhere are Amerlcan fllms such as AvaLar" whlch agaln creaLed a
masslve proflL also