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Social Media Pocket Guide

Social Media Pocket Guide

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Published by Nuno Fraga Coelho

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Published by: Nuno Fraga Coelho on Nov 03, 2011
Copyright:Attribution Non-commercial

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09/23/2013

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Social MediaPocket Guide
6 Ways to Use Social Media for Business andPractical Guidance on Developing Full-Scale Programs
 
Social Media Pocket Guide 2
aN iNtroductioN to tHe Social Media Pocket Guide
In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. Popularplatforms have rapidly grown to hundreds of millions of users, and the adoption of social media platformshas no end in sight.This social media “revolution” has changed the traditional, corporate monologue into a two-way dialoguewith customers and prospects.Social media:
•Allowscompaniesandbrandstolearnmoreabouttargetaudienceseasierandmoreaordably•Levelstheplayingeldforbrandsofeverysizeandindustry•Providescost-eectivecommunicationsincomparisontotraditionalchannels•Emphasizesgreatcontent,empoweringcompaniestoleveragehelpfulassetstoattractfans,
followers and friends
•
Harnesses the importance and relevancy of “now” – real-time, immediate communications
•Deliversagreaterreach,withamultiplicativeeectofpassalong,ascomparedtoother
marketing communications channels What this means for businesses is the time to embrace social media channels to reach customers andprospects is now. And while social media marketing and communications is no small task to undertake,there are six objectives every company should consider to have at the core of their social activity. Theseinclude:1. Building Brand Awareness2. Making Customer Service Personal with Social Media3. Adding Events to Social Media Programs4. Adding Social Media to Product Introductions5. Embracing Social Media to Build Your Sales Pipeline6. Activating Your Community to Take Action This guide walks through each of the “Big Six” objectives and provides a tactical overview of the businesscase, team considerations and actual content examples and templates to use for your social mediainitiatives.In other words, the following pages can be used as a cheat sheet on how to get started today usingproven tactics and best practices, with sample content and examples to help jump-start your social mediasuccess.
 
Social Media Pocket Guide 3
 C  a  s  e 1   B  u i  l   d i   g  B  a  d w a  e  e  s  s 
caSe #1 - BuildiNG BraNd awareNeSS
 
BuSiNeSS caSe
Using social media to build brand awareness is the number one goal of most social media marketers.Hundreds of millions of people are talking, learning and engaging through social media channels. If 
youdon’thaveapresenceinsocialmedia,yourcompanyismissingwhat’sbecomeafundamental
communication channel in the marketing mix.
It’sarguablethatthereisn’tasinglecompanyororganizationthatdoesn’thavebrandawarenessasoneofitscoreorganizationalgoals.Socialmediahasquicklybecomeonethebestwaystoreachlarge
audiences who are hungry for information and conversation. For professional communicators, having
socialmediaasatoolinthearsenalforbuildingbrandawarenessisnolongeranicetohave.It’samust
have.

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