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8 Sai Lam Nghiem Trong Trong E-commerce

8 Sai Lam Nghiem Trong Trong E-commerce

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Published by: api-3826232 on Oct 18, 2008
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05/09/2014

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8 sai l\ue000m ch\ue001t ng\u01b0\ue002i v\u00e0 c\u00e1c c\u00e1ch ph\u00f2ng tr\u00e1nh

Vi\ue000c t\ue001o d\ue002ng v\u00e0 duy tr\u00ec hi\ue000u qu\ue003 s\ue002 hi\ue000n di\ue000n tr\u00ean Web b\u00e2y gi\ue004\ue005\u00e3 tr\ue006 n\u00ean ph\ue007c t\ue001p v\u00e0 nhi\ue008u th\u00e1ch th\ue007c h\u01a1n v\ue009i c\u00e1c doanh nghi\ue000p khi c\u00f4ng c\ue00a marketing Internet ng\u00e0y c\u00e0ng \ue005 \u01b0\ue00bc s\ue00c d\ue00ang ph\ue00d bi\ue00en trong c\u00e1c nh\u00e0 kinh doanh v\u00e0 c\u00e1c doanh nghi\ue000p m\ue009i n\ue00di.

C\u00f3 m\ue00ft\ue005i\ue008u\ue005\u00e1ng m\ue010ng l\u00e0 c\u00e1c c\u00f4ng ngh\ue000 nh\u01b0 audio, video, TM\ue011T, c\u00e1c tr\u00ecnh\ue007ng d\ue00ang qu\ue003n l\u00fd
c\u01a1 s\ue006 d\ue012 li\ue000u e-mail m\ue00ft v\u00e0i n\u0103m tr\u01b0\ue009c\ue005\u00e2y ch\ue013 d\u00e0nh cho nh\ue012ng \u201c\u00f4ng l\ue009n\u201d th\u00ec nay t\ue014t c\ue003 m\ue015i
ng\u01b0\ue004i\ue005\ue008u c\u00f3 th\ue016 c\u00f3 \ue005 \u01b0\ue00bc. Tuy nhi\u00ean, do c\u00f3 qu\u00e1 nhi\ue008u s\ue002 l\ue002a ch\ue015n n\u00ean l\ue001i g\u00e2y n\u00ean s\ue002 b\ue017i r\ue017i v\u00e0
cho\u00e1ng ng\ue00bp. Sau\ue005\u00e2y l\u00e0 8 l\ue004i khuy\u00ean\ue005\ue016 gi\u00fap b\ue001n nh\ue018n ra v\u00e0 tr\u00e1nh nh\ue012ng sai l\ue019m l\ue009n nh\ue014t m\u00e0
nhi\ue008u ng\u01b0\ue004i\ue005\u00e3 m\ue01ac ph\ue003i khi thi\ue00et k\ue00e c\u00e1c d\ue002 \u00e1n tr\u00ean Web c\ue01ba h\ue015.

I.
B\ue000n b\ue001t\ue002\ue003u m\u00e0 kh\u00f4ng c\u00f3 m\ue004t chi\ue005n l\u01b0\ue006c marketing

Web site c\u0169ng nh\u01b0 brochure, th\u01b0 tin (newsletter), danh thi\ue00ep, b\u01b0u thi\ue00ep\u2026\ue005\ue008u l\u00e0 m\ue00ft ph\ue019n trong k\ue00e ho\ue001ch marketing c\ue01ba b\ue001n, n\u00f3 kh\u00f4ng l\u00e0 th\ue007 g\u00ec\ue005\u00f3 b\ue001n t\ue001o ra xong r\ue01ci \ue005\ue016 \ue005\u00f3. Tr\u01b0\ue009c khi b\ue01at\ue005\ue019u, b\ue001n c\ue019n t\ue002 h\ue01di nh\ue012ng c\u00e2u h\ue01di quan tr\ue015ng v\ue008 chi\ue00en l\u01b0\ue00bc tr\u00ean Web b\ue01at\ue005\ue019u v\ue009i c\u00e2u h\ue01di t\ue001o sao b\ue001n mu\ue017n c\u00f3 m\ue00ft Web site tr\u01b0\ue009c ti\u00ean.

a) C\u00e1c m\ue00ac ti\u00eau c\ue01ba b\ue001n l\u00e0 g\u00ec?\ue011\ue016 r\u00e8n luy\ue000n?\ue011\ue016 th\u00fac\ue005\ue01ey?\ue011\ue016 th\u00f4ng tin?\ue011\ue016 thu h\u00fat\ue005\ue017i t\u00e1c
l\u00e0m\u0103n m\ue009i?\ue011\ue016 ph\ue00ac v\ue00a c\u00e1c kh\u00e1ch h\u00e0ng hi\ue000n t\ue001i?
b)\ue011\ue017i t\u01b0\ue00bng m\ue00ac ti\u00eau c\ue01ba b\ue001n l\u00e0 ai?
c) B\ue001n mu\ue017n kh\u00e1ch vi\ue00eng th\u0103m kh\u00e1m ph\u00e1 v\u00e0/ho\ue01fc l\u00e0m g\u00ec khi h\ue015 truy c\ue018p v\u00e0o web site c\ue01ba
b\ue001n?

Gi\ue017ng nh\u01b0 m\u00e8o Cheshire gi\ue003i th\u00edch v\ue009i Alice - n\ue00eu b\ue001n kh\u00f4ng bi\ue00et s\ue020\ue005i\ue005\u00e2u th\u00ec t\u00f4i kh\u00f4ng th\ue016 n\u00f3i cho b\ue001n bi\ue00et l\u00e0m c\u00e1ch n\u00e0o \ue005\ue016 \ue005\ue00en\ue005\u00f3. Cho n\u00ean, tr\u01b0\ue009c khi l\u00e0m b\ue014t c\ue007\ue005i\ue008u g\u00ec, tr\u01b0\ue009c ti\u00ean h\u00e3y l\ue018p k\ue00e ho\ue001ch marketing cho site c\ue01ba b\ue001n.

II.
B\ue000n kh\u00f4ng c\u00f3 nh\u00e3n hi\ue007u tr\u00ean Internet ho\ue008c nh\u00e3n hi\ue007u kh\u00f4ng th\u00edch h\ue006p

Khi b\ue001n\ue005\u00e3 bi\ue00et c\u00e1c m\ue00ac ti\u00eau c\ue01ba m\u00ecnh l\u00e0 g\u00ec v\u00e0\ue005\u00e3 nh\ue018n di\ue000n\ue005 \u01b0\ue00bc\ue005\ue017i t\u01b0\ue00bng m\ue00ac ti\u00eau th\u00ec b\u00e2y gi\ue004 l\u00e0 l\u00fac web site ph\ue003n \u00e1nh\ue005i\ue008u\ue005\u00f3. M\ue00ft web site v\ue008 \u00e2m nh\ue001c hip-hop d\u00e0nh cho tu\ue00di teen c\ue019n ph\ue003i kh\u00e1c so v\ue009i m\ue00ft web site ch\u0103m s\u00f3c s\ue007c kho\ue021 cho ng\u01b0\ue004i gi\u00e0 hay m\ue00ft site v\ue008 xe m\u00e1y cho nh\ue012ng ng\u01b0\ue004i \u201cc\u01b0\ue022i\u201d Harley.

M\ue00ft nh\u00e3n hi\ue000u t\ue017t s\ue020 c\u00f3 s\ue007c h\u00fat m\ue001nh m\ue020. Khi b\ue001n\ue005\u00e3 c\u00f3\ue005\u01b0\ue00bc v\ue023 tr\u00ed v\u00e0 m\ue00ft nh\u00e3n hi\ue000u th\u00edch h\ue00bp tr\u00ean Internet th\u00ec site c\ue01ba b\ue001n s\ue020 l\ue015c ra\ue005\u01b0\ue00bc c\u00e1c kh\u00e1ch h\u00e0ng ti\ue008m n\u0103ng t\ue010\ue005\u00e1m\ue005\u00f4ng ng\u01b0\ue004i d\u00f9ng Net.

III.
C\u00f4ng ngh\ue007 c\ue009a b\ue000n kh\u00f4ng th\u00edch h\ue006p v\ue00ai c\u00e1c m\ue00bc ti\u00eau
Web site\ue005 \u01b0\ue00bc chia th\u00e0nh 2 lo\ue001i ch\u00ednh - m\ue00ft do b\ue001n t\ue002 t\ue001o ra v\u00e0 m\ue00ft do b\ue001n thu\u00ea. Lo\ue001i thu\u00ea l\u00e0

nh\ue012ng site do c\u00e1c Nh\u00e0 cung c\ue014p D\ue023ch v\ue00a\ue024ng d\ue00ang (ASP)\ue005\u01b0a ra. B\ue001n th\u01b0\ue004ng ph\ue003i tr\ue003 chi ph\u00ed
x\u00e2y d\ue002ng v\u00e0 m\ue00ft kho\ue003n ph\u00ed duy tr\u00ec h\u00e0ng th\u00e1ng t\ue010 59 USD cho\ue005\ue00en h\u00e0ng tr\u0103m\ue005\u00f4 la tu\u1ef3 thu\ue00fc v\u00e0o
t\u00ednh ph\ue007c t\ue001p c\ue01ba tr\u00ecnh\ue007ng d\ue00ang Web.

\ue025s\ue003n ph\ue01em c\ue014p th\ue014p, c\u00f3 th\ue016b\ue001n s\ue020t h\ue014ym\ue00ft qu\ue003ng c\u00e1o \u201cWEBSITE MI\ue026N PH\u00cd\u201d. C\u00f4ng ty \ue005\u00f3 s\ue020

x\u00e2y d\ue002ng web site cho b\ue001n v\u00e0 sau n\u00e0y m\ue027i th\u00e1ng b\ue001n ch\ue013 tr\ue003 59 USD! V\ue009i lo\ue001i n\u00e0y, web site s\ue020 kh\u00f4ng bao gi\ue004 thu\ue00fc v\ue008 b\ue001n ngo\ue001i tr\ue010 n\ue00fi dung c\ue01ba n\u00f3. N\ue00eu b\ue001n d\ue004i b\ue01d nh\u00e0 cung c\ue014p th\u00ec b\ue001n s\ue020 kh\u00f4ng th\ue016 mang web site theo c\u00f9ng.

V\ue009i lo\ue001i s\ue006 h\ue012u, b\ue001n s\ue020 thu\u00ea m\ue00ft nh\u00e0 thi\ue00et k\ue00et web ho\ue01fc t\ue002 x\u00e2y d\ue002ng r\ue01ci h\u00e0ng th\u00e1ng ho\ue01fc h\u00e0ng n\u0103m tr\ue003 ph\u00ed hosting - th\u01b0\ue004ng \u00edt h\u01a1n r\ue014t nhi\ue008u - v\u00e0 b\ue001n s\ue006 h\ue012u c\ue003 site l\ue028n n\ue00fi dung, do\ue005\u00f3 b\ue001n c\u00f3 th\ue016 chuy\ue016n sang nh\u00e0 cung c\ue014p d\ue023ch v\ue00a kh\u00e1c n\ue00eu b\ue001n mu\ue017n.

IV.
B\ue000n kh\u00f4ng c\u00f3 k\ue005 ho\ue000ch marketing tr\u00ean Internet

Suy ngh\u0129 \u201cCh\u00fang t\u00f4i x\u00e2y d\ue002ng website v\u00e0 kh\u00e1ch h\u00e0ng s\ue020 \ue005\ue00en\u201d s\ue020 kh\u00f4ng hi\ue000u qu\ue003 l\u00e2u d\u00e0i. H\u00e3y
d\u00e0nh ng\u00e2n s\u00e1ch\ue005\ue016 qu\ue003ng b\u00e1 cho web site v\u00e0\ue005\u00e1p\ue007ng c\u00e1c m\ue00ac ti\u00eau c\ue01ba b\ue001n, n\ue00eu kh\u00f4ng h\u00e3y\ue005\ue00bi
cho\ue005\ue00en khi n\u00e0o b\ue001n c\u00f3 th\ue016.\ue011\u00f3 kh\u00f4ng ph\ue003i l\u00e0 m\ue00ft k\ue00e ho\ue001ch qu\u00e1 t\ue017n k\u00e9m. Nh\u01b0ng h\u00e3y l\u00e0m\ue005i\ue008u g\u00ec

\ue005\u00f3! Trong kh\u00f4ng gian m\ue001ng c\u00f3 r\ue014t nhi\ue008u \u201cweb site b\u00ed m\ue018t\u201d. H\u00e3y b\ue01at \ue005\ue019ux\u00e2yd\ue002ng c\u01a1s\ue006d\ue012li\ue000u e-

mail c\u00e0ng s\ue009m c\u00e0ng t\ue017t, ngh\u0129 t\ue009i m\ue00ft T\ue001p ch\u00ed\ue005i\ue000n t\ue00c (eZine)\ue005\ue016 th\u01b0\ue004ng xuy\u00ean duy tr\u00ec m\ue017i quan h\ue000 v\ue009i kh\u00e1ch h\u00e0ng ti\ue008m n\u0103ng, c\u00f3 c\u00e1c tin t\ue007c mi\ue029n ph\u00ed tr\u00ean site, ch\u00e0o h\u00e0ng tr\u00ean m\ue01ft sau c\ue01ba t\ue014m danh thi\ue00ep\u2026

N\ue00eu mu\ue017n n\ue012a th\u00ec b\ue001n h\u00e3y l\u00e0m vi\ue000c v\ue009i c\u00e1c Chuy\u00ean gia t\ue017i\u01b0u c\u00f4ng c\ue00a t\u00ecm ki\ue00em (SEO), h\ue015 s\ue020
l\u00e0m cho web site c\ue01ba b\ue001n h\ue014p d\ue028n v\ue009i Google v\u00e0 Yahoo v\u00e0 c\u00e1c c\u00f4ng c\ue00a t\u00ecm ki\ue00em h\u00e0ng\ue005\ue019u kh\u00e1c.
B\ue001n c\u0169ng c\u00f3 th\ue016 ngh\u0129 \ue005\ue00en qu\ue003ng c\u00e1o PPC (pay per click) \ue005\ue016 \ue005\u01b0a web site l\u00ean h\u00e0ng\ue005\ue019u trong c\u00e1c
danh s\u00e1ch c\ue01ba c\u00f4ng c\ue00a t\u00ecm ki\ue00em.

V.
B\ue000n kh\u00f4ng c\u00f3 c\u00e1ch g\u00ec \ue002\ue00c \ue002\u00e1nh gi\u00e1 hi\ue007u qu\ue00d c\ue009a web site
Ng\u01b0\ue004i x\u01b0a c\u00f3 c\u00e2u n\u00f3i: \u201cn\ue00eu n\u00f3 kh\u00f4ng h\ue01dng th\u00ec\ue005\ue010ng c\u00f3 s\ue00ca\u201d. C\u00f3 l\ue020 b\ue001n c\ue019n c\u00f3 m\ue00ft c\u00e1ch\ue005\ue016 theo
d\u00f5i xem site c\ue01ba b\ue001n c\u00f3 hi\ue000u qu\ue003 hay kh\u00f4ng. H\u00e3y y\u00eau c\ue019u nh\u00e0 cung c\ue014p d\ue023ch v\ue00a c\ue01ba b\ue001n\ue005\u01b0a ra

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