Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new
approach to online search that took root in a Stanford University dorm room and quickly spread to
information seekers around the globe. Google is now widely recognized as the world's largest search engine
-- an easy-to-use free service that usually returns relevant results in a fraction of a second.
Google's utility and ease of use have made it one of the world's best known brands almost entirely through
word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with
the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information
displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it.
We believe you should know when someone has paid to put a message in front of you, so we always
distinguish ads from the search results or other content on a page. We don't sell placement in the search
results themselves, or allow people to pay for a higher ranking there.
"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.
As with its technology, Google has chosen to ignore conventional wisdom in designing its business. The
company started with seed money from angel investors and brought together two competing venture capital
firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent
millions on marketing campaigns to "build brand," Google focused instead on quietly building a better
search engine. The word quickly spread from one satisfied user to another. With superior search technology
and a high volume of traffic at its Google.com site, Google's managers identified two initial opportunities
for generating revenue: search services and advertising.
Over time, these two business lines evolved into complementary networks. Google AdWords advertisers create ads to drive qualified traffic to their sites and generate leads. Google publishing partners deliver those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.
of documents. Google continues to think about ways in which technology can improve upon existing ways
of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them
more useful to advertisers and publishers. However, no matter how distant Google's business model grows
from its origins, the root remains providing useful and relevant information to those who are the most
important part of the ecosystem \u2013 the millions of individuals around the world who rely on Google search
to provide the answers they are seeking.
Oregon State University
Pennsylvania State University
Energy / Oil & Gas
Department of Education
U.S. Coast Guard
Citadel Investment Group
First Franklin Financial Corporation
Royal Bank of Canada
Hitachi Data Systems
Yamaha Motor Corporation
United States Golf Association
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