Who This Book is For
What You’ll Find in How to Start a Business Blog
Who is Remarkablogger?
Why am I giving away all my best ideas in a free book?
12-Step Process to Starting a Business Blog
Step 1: Understand Blogging in General
You Don’t Know What a Blog is? You’re Kidding, Right?
Practical Definition of a Blog and Blogging
How Blogs have Changed Recently
Workbook Exercise: Understanding Blogging in
Step 2: Know the Benefits of Blogging for Business
Why You Should Have a Blog
Blogs are Easy
Blogs are Cheap
Choice of Designs
Blogs are Easily Extensible
Wealth of Help and Resources
Better Search Findability
Blogs Encourage Interaction
What if You Already Have a Website?
Exercise: The Benefits of Business Blogging
Step 3: Understand Who You’re Blogging For
Your Ideal Customer
Create a Portrait of Your Ideal Customer
Step 5: Determine the Authors of your Business Blog
Choose the Willing
Exercise: Choosing Authors for a Business Blog
Step 6: Determine the Business Blog’s Policies
Exercise: Draft a Company Blogging Policy
What if You Already have a Website?
Step 8: Design Considerations
Exercise: Deciding Factors for Blog Design
Step 9: Choose Blog Categories and Tags
An Example of Categories and Tags
Step 10: Write the Initial Content
How Much Initial Content?
Should You Backdate Your Initial Content?
Exercise: Draft Initial Content Ideas
Step 11: Draft a Comment Policy
To Comment or Not to Comment
Problems are Opportunities
Comments and Blogging Go Together
Craft a Comment Policy
Step 12: Develop a Crisis Management Plan
If a Crisis Hits Before You Have a Blog
Creating a Blog Crisis Management Plan
Exercise: Draft a Crisis Management Plan
You Have a Blog. Congratulations. Now What?
What the Heck Do I Blog About?
The 10 Types of Freelance/Business Blog Posts
1. Customer success stories
2. Product or service tips and tutorials
3. Upcoming products or services information
4. Request feedback from customers
5. News and announcements
6. Industry news
7. What to look for in a…
8. What to watch out for from…
9. Related interests
10. Product, service, or process explanations and stories