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© 2006, Moderandi Inc. All rights reserved.
The Strategic Marketing Process
 
Moderandi Inc.11260 N 92
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St, Suite 1066Scottsdale, Arizona 85260(800) 220­2412 www.MarketingMO.cominfo@MarketingMO.com
 
1
 About our web­basedsoftware
 
 We hope you enjoy and find value in the process andexplanations you’ll find in this e­book.If you want help applying these ideas in your business, weinvite you to learn about ourweb­based software product, theMarketing M.O. When you subscribe, you can
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Create marketing plans online
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Develop marketing strategies
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Download best practices
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Set goals & track progress
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Upload & organize your files
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Create to­do lists
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Discover valuable resourcesPlus our strategic marketing process methodology is woventhrough the product, helping you address and champion thestrategic issues that can make or break your success.There’s nothing to install and it’s easy to use. Our customershave told us it’s fun, too!
To learn more, please visit www.MarketingMO.com.
 
For help implementing these ideas in your business, watch a short video on our home page: www.MarketingMO.com
2
 
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Contents
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3
Introduction
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