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There appear to be 5 clusters of hotels that emerge (using a cut-off of around 2.00). Hotels B, C, D,
G, and I form cluster 1, and hotels H, J, and K form cluster 2. Of the remaining hotels, hotels F and
A are somewhat dissimilar to the rest, and form their own clusters. Hotel E is completely dissimilar
to the rest, and also forms its own cluster. You need to examine attribute evaluations (cluster
profiles) to establish reasons for similarities and differences.
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