Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

1.1. Latar Belakang
1.2. Rumusan Masalah
1.3. Tujuan Penelitian
1.4. Kegunaan Penelitian
2.1.1 Citra Merek
2.1.2 Kualitas Layanan
2.1.3 Minat Beli
2.1.4 Keputusan Pembelian
2.2.1. Pengaruh Citra Merek Terhadap Minat Beli
2.2.2. Pengaruh Kualitas Layanan Terhadap Citra Merek
2.2.3. Pengaruh Kualitas Layanan Terhadap Minat Beli
2.2.4. Pengaruh Minat Beli Terhadap Keputusan Pembelian
2.3. Kerangka Pemikiran Teoritis
2.4.1 Indikator Variabel Citra merek
2.4.2 Indikator Variabel Kualitas Layanan
2.4.3 Indikator Variabel Minat Beli
2.4.4. Indikator Variabel Keputusan Pembelian
2.5. Perumusan Hipotesis
2.6. Definisi Operasional Variabel
3.1. Pendahuluan
3.2.1.Data Primer
3.2.2.Data Sekunder
3.3.1. Populasi
3.3.2. Sampel
3.4. Metode Pengumpulan Data
3.5. Teknik Analisis
4.1. Analisis Data Penelitian
4.2.1. Evaluasi Normalitas Data Univariate Outliers Multivariate Outliers atas Multicollinearity dan singularity
4.2.3. Interpretasi dan modifikasi model
4.3.1. Pengujian Hipotesis 1
4.3.2. Pengujian Hipotesis 2
4.3.3. Pengujian Hipotesis 3
4.3.4. Pengujian Hipotesis 4
5.1.1. Simpulan mengenai Hipotesis 1
5.1.2. Simpulan mengenai Hipotesis 2
5.1.3. Simpulan mengenai Hipotesis 3
5.1.4. Simpulan mengenai Hipotesis 4
5.2. Simpulan mengenai Masalah Penelitian
5.3. Implikasi Teoritis
5.4. Implikasi Kebijakan
5.5. Keterbatasan Penelitian
5.6. Agenda Penelitian Mendatang
0 of .
Results for:
No results containing your search query
P. 1
Analisis Pengaruh Kualitas Layanan Dan

Analisis Pengaruh Kualitas Layanan Dan

Ratings: (0)|Views: 2,387|Likes:

More info:

Published by: Ridwan Algibran Junko on Nov 05, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 5 to 46 are not shown in this preview.
You're Reading a Free Preview
Pages 51 to 84 are not shown in this preview.

Activity (54)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
hutadurian liked this
Mas Abu Zain liked this
Hasvina Poenya liked this
Agga Oneway liked this
Liz Nurdiasari liked this
lcelewet liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->