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Table Of Contents

1.1. Latar Belakang
1.2. Rumusan Masalah
1.3. Tujuan Penelitian
1.4. Kegunaan Penelitian
2.1.1 Citra Merek
2.1.2 Kualitas Layanan
2.1.3 Minat Beli
2.1.4 Keputusan Pembelian
2.2.1. Pengaruh Citra Merek Terhadap Minat Beli
2.2.2. Pengaruh Kualitas Layanan Terhadap Citra Merek
2.2.3. Pengaruh Kualitas Layanan Terhadap Minat Beli
2.2.4. Pengaruh Minat Beli Terhadap Keputusan Pembelian
2.3. Kerangka Pemikiran Teoritis
2.4.1 Indikator Variabel Citra merek
2.4.2 Indikator Variabel Kualitas Layanan
2.4.3 Indikator Variabel Minat Beli
2.4.4. Indikator Variabel Keputusan Pembelian
2.5. Perumusan Hipotesis
2.6. Definisi Operasional Variabel
3.1. Pendahuluan
3.2.1.Data Primer
3.2.2.Data Sekunder
3.3.1. Populasi
3.3.2. Sampel
3.4. Metode Pengumpulan Data
3.5. Teknik Analisis
4.1. Analisis Data Penelitian
4.2.1. Evaluasi Normalitas Data
4.2.2.1. Univariate Outliers
4.2.2.2. Multivariate Outliers
4.2.2.3.Evaluasi atas Multicollinearity dan singularity
4.2.3. Interpretasi dan modifikasi model
4.3.1. Pengujian Hipotesis 1
4.3.2. Pengujian Hipotesis 2
4.3.3. Pengujian Hipotesis 3
4.3.4. Pengujian Hipotesis 4
5.1.1. Simpulan mengenai Hipotesis 1
5.1.2. Simpulan mengenai Hipotesis 2
5.1.3. Simpulan mengenai Hipotesis 3
5.1.4. Simpulan mengenai Hipotesis 4
5.2. Simpulan mengenai Masalah Penelitian
5.3. Implikasi Teoritis
5.4. Implikasi Kebijakan
5.5. Keterbatasan Penelitian
5.6. Agenda Penelitian Mendatang
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Analisis Pengaruh Kualitas Layanan Dan

Analisis Pengaruh Kualitas Layanan Dan

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Published by: Ridwan Algibran Junko on Nov 05, 2011
Copyright:Attribution Non-commercial

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06/30/2013

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