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JDM Module 2 _ Assignment 4

JDM Module 2 _ Assignment 4

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Published by Will Sim

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Published by: Will Sim on Nov 05, 2011
Copyright:Attribution Non-commercial


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Storyboard: The MANG TOMAS Customer Experience
 Sales Funnel and Storyboard
Stage1 Customers are always curious with their first encounters with the product. Theywant
to know a product’s taste, look, and feel.
 Stage2 Trial and error is one of the common ways they engage to before appreciating aproduct. This is when they do first-time purchasing, first-time tasting, looking, andobserving how it feels to purchase and test that product.Stage3 When he is satisfied, he has the tendency to share his experience with theproduct. He becomes a loyal customer and he tends to recommend the brand.Stage4 Usually, people nowadays share it through text, e-mail, IMs, tweets, phone callsand Facebook statuses. It is also evident that most satisfied customers postphotos with their favorite products and brands. They also recommend it throughletting their friends taste Mang Tomas in their gatherings.Stage5 After their get-togethers, they usually have conversations online about theirexperience and follow the p
roduct’s fan page on Facebook.
There will be brandmentions and more readers because the product becomes exposed to the friendsof their friends and the like.
ADVERTS: We will target potential customers through Facebook Ads and Adwords.INFORM: For curious potential customers, we will make sure that our website and Fan pages willprovide enough information for the customer to investigate and know our product.OFFERS: we will conduct contests wherein they can express their endeavor and experience with theproduct. Prizes would be give certificates depending on their awards.
For instance, we will launch a “Kasalo niyo ni Mang Tomas short film contest,” submission of entries
will be from October 21 to December 10. Announcement of winners will be on December 20 basedon the criteria: Authenticity, Style, Language and theme. The grand prize would be 5,000 worth ofgift certificate, the runner-ups will receive 3,000 to 500 gift certificate.NEGOTIATION: In this competition, Mang Tomas will keep in touch with the contestants through e-
mail, text, and Facebook. This enriches Mang Tomas’ relationship with its customers. We will also
utilize e-mail subscriptions to provide and promote recipes with Mang Tomas.PURCHASE ONLINE: Customers will be allowed to pay online through credit cards. An onlinereceipt will be given upon purchase which includes date of product delivery and delivery chargebased on location.

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