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Occupy Wall Street Ads Hit TV This Weekend

Occupy Wall Street Ads Hit TV This Weekend

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Nov 05, 2011
Copyright:Attribution Non-commercial

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02/03/2013

 
by Sarah Kessler , 11/05/2011
Occupy Wall Street could beoccupying your television thisweekend.Supporters chipped in more than$6,000 to a crowdfundingcampaign that will put a video of protesters explaining theirobjectives in the commercial lineupof cable television channels.
“It’s sort of an occupied version of advertising,” crowdfunding siteLoudsauce’s
 co-
founder Colin Mutchler says. “It’s about occupying ad space
with what citizens
think is important for the country.”
 The video was produced free byDavid Sauvage,who uploaded it to YouTube October 12. The Loudsauce campaign to put it on television started the same day. Loudsauce works much like Kickstarter,but it crowdfunds media space purchases rather than projects. Since launching late last year, it has helped place ads fromorganizations such as environmental campaigns 350.org and The Story of Stuff . 
“The perception of how expensive television ads are is that it’s prohibitive to get
on television even once, that it is not wi
thin reach of individuals or groups,”
Mutchler says.
Sauvage’s Occupy Wall Street commercial is an example of howthis perception isn’t always true. With the $6,278 that 168 people have chipped in
(minus the 10% cut that Loudsauce charges campaigns), the campaign purchasedmore than 100 commercial slots between Saturday and Monday.

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