BIG SHOTSSECRETS OF THE WORLD’S MOST POWERFULBUSINESS HEROES
How do Bill Gates and Rupert Murdoch get to have it all? How do they getto control such awesome empires and amass such vast personal fortunes?How do Richard Branson and Jack Welch create such dominantinternational brands and inspire such loyalty and devotion from employeesand consumers alike?
reveals the secrets, deals, schemes and dreams of the world’sfiercest business competitors. Each book entertainingly charts the rise andrise of a business great and takes a sideways look at how they planned theircareer, crushed their competitors and ended up as kings. Each book is atonce an inspiring and engaging insight into the ingredients of success and asource of invaluable business lessons for the next generation of winners.
BUSINESS THE RUPERT MURDOCH WAY:10 secrets of the world’s greatest deal-maker
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BUSINESS THE RICHARD BRANSON WAY:10 secrets of the world’s greatest brand-builder
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BUSINESS THE JACK WELCH WAY:10 secrets of the world’s greatest turnaround king
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BUSINESS THE BILL GATES WAY:10 secrets of the world’s richest business leader
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