MlSSlCn

anLaloons share Lhe vlslon and bellef LhaL Lhelr cusLomers and sLakeholders shall be served only by
creaLlng and execuLlng fuLure scenarlos ln Lhe consumpLlon space leadlng Lo economlc developmenL
1hey wanL Lo be Lhe LrendseLLers ln evolvlng dellvery formaLs creaLlng reLall realLy maklng
consumpLlon affordable for all cusLomer segmenLs for classes and for masses
1hey shall lnfuse lndlan brands wlLh confldence and renewed amblLlon
1hey wanL Lo be efflclenL cosL consclous and commlLLed Lo quallLy ln whaLever we do
1hey ensure LhaL Lhelr poslLlve aLLlLude slncerlLy humlllLy and unlLed deLermlnaLlon shall be Lhe drlvlng
force Lo make Lhem successful

ASl8A1lCn
anLaloon ls drlven by asplraLlons anLaloon 8eLall ls fuelllng a reLall LransformaLlon ln lndla and flndlng
lnnovaLlve ways Lo drlve growLh ln every buslness LhaL Lhey are ln ln every engagemenL Lhey have
enLered ln every relaLlonshlp Lhelr human caplLal ls Lhe flrsL polnL of leverage 1 he people Lhelr glve
anLaloon 8eLall lLs energy culLure and ldeas
1o reach Lhls goal
anLaloon has experlmenLed wlLh every reLall formaL posslble MosL of Lhelr experlmenLs have proven
Lo be successful and anLaloon conLlnues Lo experlmenL whlle expandlng exlsLlng venLures Powever
Lhe real reward of Lhese experlmenLs ls Lhe knowledge and experlence galned 1hls was mosL eluslve ln
a prevlously unLouched and unknown organlzed reLall secLor 1hls ls an example of anLaloon adapLlng
lLself Lo Lhe lndlan markeL raLher Lhan aLLempLlng Lo copy a WalMarL 1he experlmenLaLlon process dld
noL end wlLh LesLlng dlfferenL sLore formaLs alone anLaloon ls also experlmenLlng wlLh a varleLy of
producLs lrom men's wear Lhe company has moved on Lo lnLroduce furnlLure sporLswear klLchen
appllances food elecLronlcs and chlldren's apparel Agaln lL seems Lo know whaL works and whaL
doesn'L ln Lhe lndlan markeL someLhlng LhaL would noL have been Lhls apparenL even 1 decade ago
anLaloon has also lnLroduced a number of prlvaLe brands lor example lL has experlmenLed wlLh
launchlng cloLhlng llnes based on famous 8ollywood blockbusLers WlLhln Lhe brand reLalllng space
anLaloon has also Lled up wlLh some of lndla's mosL popular brands llke Clnl and !ony Lo sell Lhem aL
Lhelr sLores 8aLher Lhan aLLempL Lo compeLe wlLh exlsLlng popular brands Lhe company has declded Lo
parLner wlLh Lhem and leverage Lhem ln Lhe amblguous lndlan markeL 1hese brands have achleved
success and a loyal fan followlng anLaloon's move has broughL ln more cusLomers Lhen Lhey could
reLaln
1he compeLlLors do have Lhe opporLunlLy Lo learn from Lhe experlences of lndla's largesL reLaller buL
Lhe experlence LhaL comes wlLh managlng Lhese dlverse reLall formaLs ln Lhe lndlan scenarlo ls
someLhlng LhaL new enLranLs wlll have Lo learn on Lhelr own uue Lo Lhe pace aL whlch anLaloon had
moved lL has made several secLors of organlzed reLall ouL of anybody's reach