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Table Of Contents

1. Introduction
2. Executive Summary
3. Product Idea
3.1 The Cleverpad
3.1.1 Problem-solving product
3.1.2 Innovativeness and uniqueness
3.1.3 Practical and achievable
3.1.4 Consumer desires
3.2 Sustainable supplier
4. Management team
4.1 Team
4.2 Incremental value team members
4.3 Business related experience and skills
4.4 Missing skills and experience
4.5 Motivation per team member
5. Marketing
5.1 The Market and competition
5.1.1 Market size and growth
5.1.2 Competitors
5.2.1 Target Groups
5.2.2 Size of Target Group
5.2.3 Positioning
5.2.4 Sales expectation
5.3 Marketing Strategy
5.3.1 Product
5.3.2 Price
5.3.3 Place
5.3.4 Promotion
5.3.5 The Communications Mix
6. Business system and organization
6.1 Interfortuna’s business system
6.2 Structure of the organisation
6.2.1 Tasks and responsibilities of personal
7. Realization schedule
7.1 Schedule/planning
7.2 Obstacles
7.3 Risks
7.3.1 Internal risks
7.3.2 Environmental risks
8. Financing
8.1 The situation
8.2 The scenarios
8.3 The comparison
8.4 Break even point (Expected case)
8.5 The expected case scenario
9. Literature List
10. Appendixes
10.1 Planned Promotion budgets for different stages
10.2 Management part
10.3 Survey
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Business Plan Final

Business Plan Final

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Published by Henry Kman

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Published by: Henry Kman on Nov 05, 2011
Copyright:Attribution Non-commercial

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11/05/2011

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