AnFINAL REPORT OF MANAGEMENT THESIS- IIOn“To study the growth ofRetail sector in India: A Case of BigBazaar”-: SUBMITTED BY:-Mr. Avinash Chandrakant SilimkarINC VASHI7NBMN002IN THE PARTIAL FULFILLMENT OF THE“MASTER OF BUSINESS ADMINISTRATION’’-: UNDER GUIDANCE OF:-Dr. MEENA VAZIRANI-: SUBMITTED TO:-ICFAI NATIONAL COLLEGE, VASHI2007-09INRERIM REPORT Page 1DECLARATIONI hereby declare that the Initial Report entitled “An Analytical Studyof the Development of Retail Marketing in India : A Case of BigBazaar” submitted for Management Thesis-II , under the supervision &guidance of Dr. Meena Vazirani, in partial fulfillment of MBA, ICFAI NationalCollege, Vashi.Place: Vashi Name: Mr. JayeshParteDate: 18/12/2008INRERIM REPORT Page 2CERTIFICATEThis is to certify that the Management Thesis titled ___________________________________ ______________________________________________________________________submittedby_____________________________________ Enroll No: _____________________________ duringSemester _________ of the MBA Program (The Class of 2009) embodies originalwork done by him.Signature of the Faculty SupervisorName (in Capitals) : ____________________________________________ Designation : ____________________________________________ Campus : ____________________________________________ INRERIM REPORT Page 3TABLE OF CONTENTSINRERIM REPORT Page 4SR.NO PARTICULARS Pageno1 ACKNOWLDGEMENT 52 LIST OF TABLES & ILLUSTRATIONS 63 ABBREVIATIONS 74 INTRODUCTION 85 OBJECTIVE 126 RESEARCH METHODOLOGY 149 FINDING & SUGGESTIONS 1910 COMPANY PROFILE 3311 SUMMARY 4212 CONCLUSION 4313 REFERANCES 44ACKNOWLEDGEMENTI took this opportunity to express my gratitude to all those who havehelped me to make this project a success. I would like to thankful my Dr.Meena Vazirani who helped and guided me throughout the development of
the project, He provided me all kind of information, and inspired me tocomplete the project successfully. I am also thankful to Principal for hisvaluable support & guidance.I would like to thank everyone who contributed for the successof this project. I must thank them whose valuable guidance makes it sosimple and support me during the project development directly or indirectly.LIST OF TABLES & ILLUSTRATIONSINRERIM REPORT Page 5ABBREVIATIONS
SWOT: strength weakness opportunities threatsINRERIM REPORT Page 6Sr.no PARTICULARS PAGE NO1Pie chart 082 Tables 23 & 243 Picture 19 & 21
Porters 5 force model
1 threat of new entrant
2 the bargaining power of buyers
3 the bargaining power of suppliers
4 the rivalry among existing players
5 the threat of substitute products
GDP: gross domestic product
FMCG: Fast moving consumer goods
PRIL: Pantaloon Retail India LimitedINRERIM REPORT Page 7IntroductionThe Indian Retail Industry is the largest among all the industries,accounting for over 10 per cent of the country’s GDP and around 8 per cent ofthe employment. The Retail Industry in India has come forth as one of themost dynamic and fast paced industries with several players entering themarket.Retailing in India is gradually inching its way toward becoming the nextboom industry. The whole concept of shopping has altered in terms of formatand consumer buying behavior, ushering in a revolution in shopping in India.Modern retail has entered India as seen in sprawlingshopping centers, multi-storied malls and hugecomplexes offer shopping, entertainment and food allunder one roof. The Indian retailing sector is at aninflexion point where the growth of organized retailingand growth in the consumption by the Indian populationis going to take a higher growth trajectory. The Indianpopulation is witnessing a significant change in its demographics.Retail and real estate are the two booming sectors of India in thepresent times. And if industry experts are to be believed, the prospects ofboth the sectors are mutually dependent on each other. Retail, one of India’slargest industries, has presently emerged as one of the most dynamic and fastpaced industries of our times with several players entering the market.Accounting for over 10 per cent of the country’s GDP and around eight percent of the employment retailing in India is gradually inching its way towardbecoming the next boom industry.INRERIM REPORT Page 8As the contemporary retail sector in India is reflected in sprawlingshopping centers, multiplex- malls and huge complexes offer shopping,entertainment and food all under one roof, the concept of shopping hasaltered in terms of format and consumer buying behavior, ushering in arevolution in shopping in India. This has also contributed to large-scaleinvestments in the real estate sector with major national and global playersinvesting in developing the infrastructure and construction of the retailing
business. The trends that are driving the growth of the retail sector in Indiaare· Low share of organized retailing· Falling real estate prices· Increase in disposable income and customer aspiration· Increase in expenditure for luxury items (CHART)Another credible factor in the prospects of the retail sector in India is theincrease in the young working population. In India, hefty pay packets,nuclear families in urban areas, along with increasing working-womenpopulation and emerging opportunities in the services sector. These keyfactors have been the growth drivers of the organized retail sector in IndiaINRERIM REPORT Page 9which now boast of retailing almost all the preferences of life - Apparel &Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home &Office Products, Travel and Leisure and many more. With this the retailsector in India is witnessing rejuvenation as traditional markets make wayfor new formats such as departmental stores, hypermarkets,supermarkets and specialty stores.INRERIM REPORT Page 10INDUSTRY EVOLUTION· Traditionally retailing in India can be traced to· The emergence of the neighborhood ‘Kirana’ stores catering to theconvenience of the consumers· Era of government support for rural retail: Indigenous franchise modelof store chains run by Khadi & Village Industries Commission· 1980s experienced slow change as India began to open up economy.· Textiles sector with companies like Bombay Dyeing, Raymond
s, SKumar
s and Grasim first saw the emergence of retail chains· Later Titan successfully created an organized retailing concept andestablished a series of showrooms for its premium watches· The latter half of the 1990s saw a fresh wave of entrants with a shiftfrom Manufactures to Pure Retailers.· For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet Mand Music World in music; Crossword and Fountainhead in books.· Post 1995 onwards saw an emergence of shopping centers· Mainly in urban areas, with facilities like car parking· Targeted to provide a complete destination experience for allsegments of society· Emergence of hyper and super markets trying to provide customerwith 3 V’s - Value, Variety and Volume· Expanding target consumer segment: The Sachet revolution - exampleof reaching to the bottom of the pyramid.· At year end of 2000 the size of the Indian organized retail industry isestimated at Rs. 13,000 crore.OBJECTIVEINRERIM REPORT Page 11To perform a Management Thesis there must be certain objectives infront of the student, which will show a specific way to work on ManagementThesis. In reality objectives is nothing but a part of future planning andeffective planning is half work done, when we see objectives for working onManagement Thesis we can effectively utilize our strength, time and temmanagement.For the betterment of Management Thesis I also set some objectives infront of me, this proved very helpful in Management Thesis. I haveperformed work according these objectives. The objectives, which we haveselected, are as bellow.1. To identify and understand the significance of retailing in the currentbusiness environment2. To develop guidelines to build a retailing business3. To identify the competition in the market and develop strategies for
Search History:
Result 00 of 00
00 results for result for
p.
More From This User
Notes
Load more
