Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
marketing strategy

marketing strategy

Ratings: (0)|Views: 342|Likes:
Published by Bilal Awan
marketing strategy of warid
marketing strategy of warid

More info:

Published by: Bilal Awan on Nov 06, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less





Page 1
Every organization, whether it is a multinational, private business, government offices,etc.depend on its people. These people working as General Managers must be trainedand kept motivated, offered good working environment and must be acknowledged at work.Telecom industry is growing in Pakistan, with new companies getting license thecompetition is tough as a result the consumer is getting benefit and enjoying cheap callrates. With a population of 15 million countries, telecom is one of the best revenuegenerated industry. As voice over IP, web conferencing and online video sessions are becoming popular these companies have bright future ahead.Telecom International which stands as a prominent name in Telecom industry. In thisreport we discussed all relevant topics for covering a formal report. This report reviewsthe marketing of WARID; I give a brief history of the company and tell about theachievements and growths of WARID. It put light on the whole organization specifically its marketing department and the activities ongoing in its marketing department. Thisreport include brief introduction of Warid and its marketing strategies to gain themarket share and all its depth analysis which we think should be consider necessary toanalysis of such a big company. By our evaluation we have found that WARID Telecomis lacking some activities which are mostly its communication to its customers. At theend of this report i provide implementation of strategies for Warid.
Page 2
Particulars Page No.Introduction 3
Marketing strategy process
 4WARID 12
WARID’s mission, purpose and vision
12WARID Zem and Zahi 14Marketing strategies of WARID 15SWOT Analysis 19-20Conclusion & Recommendations 22References 23
Page 3
 g  g  g  g  y  y  
d  d  :: 
Amarketing strategyis a process that can allow an organization toconcentrate its limited resources on the greatest opportunities to increase sales andachieve a sustainable competitive advantage
 A marketing strategy should be centered on the key concept that customer satisfaction isthe main goal, and is most effective when it is an integral component of corporatestrategy, defining how the organization will successfully engage customers, prospects,and competitors in the market arena. Corporate strategies, corporate missions, andcorporate goals. As the customer constitutes the source of a company's revenue,marketing strategy is closely linked with sales. A key component of marketing strategy isoften to keep marketing in line with a company's overarching mission statement. A marketing strategy is a map that gets us and our business where we want to go. Itgives us a plan to promote our business, target the right client, and allocate theresources wisely.They say that

Activity (8)

You've already reviewed this. Edit your review.
1 thousand reads
assukataniy added this note
1 hundred reads
fal 89 liked this
assukataniy liked this
Sajjad Yatoo liked this
Sine09 liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->