Professional Documents
Culture Documents
Past
O Lack of industrial status
O Finance being arranged mainly from pre-selling units.
O Limited purview of the government.
O Quality of construction average.
O Lack of transparency
Present.
O ndustry status.
O Multiple sources of funding Debt, PE, VC, etc.
O mprovement of the quality of construction.
O mprovement in transparency level.
O Emergence of well- defined product categories.
uture
O Well placed industry standards.
O ndustry regulator in place to control the sector.
O FD limit allowed in across real estate avenues.
O RETS/REMFs increase the depth of the market
Strengths
O Wlde range of producLs Lo sulL needs of
cusLomers
O @allor made packages
O lg brand and good repuLaLlon of Lhe
@lmes brand
O World class Lechnlcal Leam
Jeaknesses
O ack of responses from cerLaln reglons
O 9eople more aware of Lhe Llmes of lndla
name Lhan maglc brlcks"
rtun|ty
O lLeracy raLe ls lncreaslng day by day
O 9eople more focused on lnLerneL Ads
O lfe sLyle change lnLerneL belng wldely
used medla
1hreat
O An ad from newspapers sLlll forms Lhe
bulk of Au lndusLry ln lndla
O Llff compeLlLlon from oLher webslLes llke
99acrescom maakancom
lndlaproperLycom