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Kinh Nghiem Kinh Doanh

Kinh Nghiem Kinh Doanh

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Published by: api-3831256 on Oct 18, 2008
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03/18/2014

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Nh\u1eadn di\u1ec7n nh\u1eefng b\u1ea5t \u1ed5n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Trung Nguy\u00ean
VNECONOMY c\u1eadp nh\u1eadt: 19/10/2005

C\u00f3 th\u1ec3 n\u00f3i, c\u00e0 ph\u00ea Trung Nguy\u00ean l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng k\u1ef3 di\u1ec7u c\u1ee7a x\u00e2y
d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian qua. Ch\u1ec9 trong v\u00f2ng 5
n\u0103m, t\u1eeb m\u1ed9t x\u01b0\u1edfng s\u1ea3n xu\u1ea5t nh\u1ecf t\u1ea1i Bu\u00f4n Ma Thu\u1ed9t, Trung Nguy\u00ean \u0111\u00e3
c\u00f3 m\u1eb7t t\u1ea1i m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc.

Chi\u1ebfn l\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u (franchising) \u0111\u00e3 ch\u1ee9ng t\u1ecf uy l\u1ef1c kh\u1ee7ng khi\u1ebfp c\u1ee7a m\u00ecnh: h\u00e0ng lo\u1ea1t qu\u00e1n cafe v\u1edbi bi\u1ec3n hi\u1ec7u \u201cTrung Nguy\u00ean\u201d m\u1ecdc l\u00ean nh\u01b0 n\u1ea5m \u1edf kh\u1eafp n\u01a1i. Ch\u1ec9 ri\u00eang t\u1ea1i \u201cth\u00e1nh \u0111\u1ecba\u201d Tp.HCM, hi\u1ec7n nay \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m qu\u00e1n.

V\u00e0 slogan \u201cKh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o\u201d \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c kh\u00f4ng ch\u1ec9 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong c\u00e1c l\u0129nh v\u1ef1c

li\u00ean quan \u0111\u1ebfn s\u00e1ng t\u1ea1o.
Song t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh qu\u00e1 kh\u1ee9.
N\u1ebfu t\u00ecnh h\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, c\u00f3 th\u1ec3 c\u0169ng ch\u1ec9 trong v\u00f2ng 5 n\u0103m n\u1eefa, c\u00e1i t\u00ean \u201cTrung

Nguy\u00ean\u201d s\u1ebd ch\u1ec9 c\u00f2n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ng\u1ecdt ng\u00e0o (v\u00e0 cay \u0111\u1eafng) trong c\u00e1c b\u00e0i gi\u1ea3ng v\u1ec1 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111i\u1ec1u
n\u00e0y l\u00e0 ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf.
Th\u1ee9 nh\u1ea5t, trong th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u201cTrung Nguy\u00ean\u201d, c\u00f4ng t\u00e1c quan h\u1ec7 c\u00f4ng ch\u00fang (PR - Public

Relations) \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh. Trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u00e0nh l\u1eadp, c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft, ph\u00f3ng s\u1ef1... v\u1ec1 \u201chi\u1ec7n
t\u01b0\u1ee3ng cafe\u201d n\u00e0y v\u00e0 h\u1ea7u nh\u01b0 100% c\u00e1c b\u00e0i vi\u1ebft \u0111\u1ec1u mang n\u1ed9i dung t\u00edch c\u1ef1c. C\u00f3 th\u1ec3 n\u00f3i, ch\u00ednh PR \u0111\u00e3 t\u1ea1o n\u00ean
c\u01a1n s\u1ed1t Trung Nguy\u00ean.

Nh\u01b0 ch\u00fang ta bi\u1ebft, trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang c\u00f3 \u00fd ngh\u0129a c\u1ef1c k\u1ef3 to l\u1edbn. Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o nhi\u1ec1u \u0111\u1ebfn m\u1ee9c \u0111ang l\u00e0m cho qu\u1ea3ng c\u00e1o tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m g\u00e2y ph\u1ea3n c\u1ea3m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (m\u1eb7c d\u00f9 Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 m\u1ee9c chi ph\u00ed qu\u1ea3ng c\u00e1o t\u00ednh tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi thu\u1ed9c lo\u1ea1i th\u1ea5p). \u00dd ngh\u0129 \u0111\u1ea7u ti\u00ean khi b\u1ea1n xem m\u1ed9t \u0111o\u1ea1n phim qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? \u0110\u00fang r\u1ed3i, \u201cqu\u1ea3ng c\u00e1o \u1ea5y m\u00e0...\u201d.

V\u00e0 trong b\u1ed1i c\u1ea3nh \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tin theo \u201cc\u00f4ng lu\u1eadn\u201d. PR tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn
l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn, Trung Nguy\u00ean
\u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 c\u00f9ng v\u1edbi l\u00f2ng tin \u0111\u00f3 l\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 t\u0103ng tr\u01b0\u1edfng
c\u1ee7a doanh thu... Trung Nguy\u00ean \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ngo\u1ea1n m\u1ee5c nh\u1ea5t trong l\u1ecbch s\u1eed x\u00e2y
d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam.

Song \u0111i\u1ec1u g\u00ec \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a gi\u1edbi b\u00e1o ch\u00ed \u0111\u1ebfn Trung Nguy\u00ean nh\u01b0 v\u1eady? C\u00f3 th\u1ec3 li\u1ec7t k\u00ea kh\u00f4ng d\u01b0\u1edbi
m\u1ed9t ch\u1ee5c l\u00fd do, t\u1eeb m\u00e0u \u0111\u1ecf bazan c\u1ee7a v\u00f9ng \u0111\u1ea5t cao nguy\u00ean \u0111\u1ebfn \u00e2m \u0111i\u1ec7u du d\u01b0\u01a1ng c\u1ee7a slogan \u201ckh\u01a1i ngu\u1ed3n s\u00e1ng
t\u1ea1o\u201d, t\u1eeb kinh nghi\u1ec7m qu\u1ea3n l\u00fd c\u1ee7a Ban gi\u00e1m \u0111\u1ed1c Trung Nguy\u00ean \u0111\u1ebfn b\u00ed m\u1eadt c\u1ee7a k\u1ef9 thu\u1eadt rang xay cafe... Song
nguy\u00ean nh\u00e2n tr\u1ef1c ti\u1ebfp v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t d\u1eabn \u0111\u1ebfn s\u1ef1 quan t\u00e2m c\u1ee7a b\u00e1o ch\u00ed ch\u00ednh l\u00e0 t\u00ednh hi\u1ec7n t\u01b0\u1ee3ng c\u1ee7a Trung
Nguy\u00ean.

Nh\u1eefng n\u0103m \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng cafe Vi\u1ec7t Nam (\u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 ph\u00eda Nam) h\u1ea7u nh\u01b0 l\u00e0 b\u1ecf ng\u1ecf,
trong khi \u201cu\u1ed1ng cafe\u201d \u0111\u00e3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nhu c\u1ea7u gi\u1ea3i kh\u00e1t, th\u1eadm ch\u00ed kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 th\u01b0\u1edfng th\u1ee9c.
\u201cU\u1ed1ng cafe\u201d c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t n\u00e9t v\u0103n h\u00f3a mang \u0111\u1eadm \u0111\u00e0 b\u1ea3n s\u1eafc c\u1ee7a ng\u01b0\u1eddi Nam B\u1ed9. C\u00e1c qu\u00e1n cafe l\u00e0 \u0111i\u1ec3m
h\u1eb9n th\u01b0\u1eddng xuy\u00ean c\u1ee7a nhi\u1ec1u t\u1ea7ng l\u1edbp: t\u1eeb sinh vi\u00ean, h\u1ecdc sinh t\u1edbi c\u00e1n b\u1ed9 c\u00f4ng ch\u1ee9c, t\u1eeb c\u00f4ng nh\u00e2n lao \u0111\u1ed9ng t\u1edbi
gi\u1edbi v\u0103n ngh\u1ec7 s\u0129...
\u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0, trong giai \u0111o\u1ea1n \u0111\u00f3, c\u00e1c qu\u00e1n cafe ch\u1ee7 y\u1ebfu mang t\u00ednh ch\u1ea5t gia \u0111\u00ecnh, ngu\u1ed3n cung c\u1ea5p kh\u00f4ng r\u00f5
r\u00e0ng, kh\u00f4ng mang t\u00ednh h\u1ec7 th\u1ed1ng v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.

Trung Nguy\u00ean \u0111\u00e3 th\u1ef1

c hi\u1ec7n m\u1ed9t cu\u1ed9c
x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ngo\u1ea1n m\u1ee5c nh\u1ea5t
trong l\u1ecbch s\u1eed x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u
Vi\u1ec7t Nam.

V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Trung Nguy\u00ean: Trung Nguy\u00ean l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng cafe Vi\u1ec7t Nam. Trung Nguy\u00ean l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam v\u00e0 v\u01b0\u01a1n ra th\u1ebf gi\u1edbi.

Ch\u00ednh hai ch\u1eef \u0111\u1ea7u ti\u00ean \u0111\u00f3 \u0111\u00e3 t\u1ea1o n\u00ean c\u01a1n s\u1ed1t c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 Trung Nguy\u00ean. Song \u0111\u00f3 l\u00e0 chuy\u1ec7n c\u1ee7a m\u1ea5y n\u0103m
tr\u01b0\u1edbc.

Gi\u1edd \u0111\u00e2y, m\u1ed1i quan t\u00e2m c\u1ee7a b\u00e1o ch\u00ed \u0111\u1ed1i v\u1edbi Trung Nguy\u00ean \u0111ang ng\u00e0y m\u1ed9t nh\u1ea1t \u0111i, \u0111\u01a1n gi\u1ea3n b\u1edfi hai ch\u1eef \u201cTrung Nguy\u00ean\u201d \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c. Khi s\u1ef1 quen thu\u1ed9c xu\u1ea5t hi\u1ec7n, c\u0169ng l\u00e0 l\u00fac t\u00ednh hi\u1ec7n t\u01b0\u1ee3ng kh\u00f4ng c\u00f2n. C\u01a1n s\u1ed1t \u0111\u00e3 h\u1ea1 nhi\u1ec7t. PR ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 que di\u00eam l\u00e0m b\u00f9ng ch\u00e1y, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 h\u00f2n than \u0111\u1ec3 duy tr\u00ec ng\u1ecdn l\u1eeda th\u01b0\u01a1ng hi\u1ec7u.

N\u1ebfu nh\u01b0 ch\u1ec9 trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2003, \u0111\u00e3 c\u00f3 tr\u00ean 30 tin, b\u00e0i v\u1ec1 Trung Nguy\u00ean tr\u00ean c\u00e1c b\u00e1o, th\u00ec trong n\u0103m 2004, con s\u1ed1 n\u00e0y gi\u1ea3m \u0111i g\u1ea7n m\u1ed9t n\u1eeda. T\u1ee9c l\u00e0 c\u00f2n kho\u1ea3ng 15 b\u00e0i, v\u00e0 h\u01a1n m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 l\u00e0 vi\u1ebft v\u1ec1 T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u1ee7a Trung Nguy\u00ean khi \u00f4ng \u0111o\u1ea1t gi\u1ea3i Doanh nh\u00e2n xu\u1ea5t s\u1eafc ASEAN. Ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 con s\u1ed1 th\u1ed1ng k\u00ea c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 Trung Nguy\u00ean trong n\u0103m 2005, song n\u00f3i chung l\u00e0 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c gi\u1ea3m (b\u1ea1n c\u00f3 nh\u1edb l\u1ea7n cu\u1ed1i c\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft v\u1ec1 Trung Nguy\u00ean l\u00e0 khi n\u00e0o kh\u00f4ng?).

R\u00f5 r\u00e0ng l\u00e0 c\u00e1nh bu\u1ed3m th\u01b0\u01a1ng hi\u1ec7u Trung Nguy\u00ean \u0111ang r\u1ea5t c\u1ea7n lu\u1ed3ng gi\u00f3 marketing m\u1edbi.
Th\u1ee9 hai, Trung Nguy\u00ean \u0111ang tr\u1edf n\u00ean kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t. V\u1ec1 nhi\u1ec1u m\u1eb7t.
C\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c nhau v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng cafe v\u00e0 c\u1ea3 cung c\u00e1ch ph\u1ee5c v\u1ee5 t\u1ea1i c\u00e1c qu\u00e1n Trung Nguy\u00ean.
M\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 cho b\u00e0i tr\u00ed kh\u00f4ng gian c\u0169ng c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch r\u1ea5t l\u1edbn.

V\u1edbi 14.000 \u0111\u1ed3ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1edbi m\u1ed9t qu\u00e1n r\u1ed9ng r\u00e3i, m\u00e1t m\u1ebb, trang tr\u00ed theo phong c\u00e1ch n\u00fai r\u1eebng, nh\u1ea1c nh\u1eb9
nh\u00e0ng v\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 trong trang ph\u1ee5c T\u00e2y Nguy\u00ean s\u1ebd mang t\u1edbi cho b\u1ea1n m\u1ed9t ly \u201cs\u1ed1 4\u201d (ch\u1eb3ng nh\u1ebd kh\u00f4ng
th\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean \u201cngon l\u00e0nh\u201d h\u01a1n?) th\u01a1m l\u1eebng.

V\u1edbi 10.000 \u0111\u1ed3ng, b\u1ea1n v\u1eabn c\u00f3 \u0111\u01b0\u1ee3c ly \u201cs\u1ed1 4\u201d \u0111\u00f3 t\u1ea1i m\u1ed9t qu\u00e1n nh\u1ecf h\u01a1n, ch\u1eadt h\u01a1n v\u00e0 nhi\u1ec1u kh\u00f3i thu\u1ed1c h\u01a1n. H\u00ecnh
\u1ea3nh T\u00e2y Nguy\u00ean \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c thu g\u1ecdn trong m\u1ed9t v\u00e0i b\u00e0i h\u00e1t ho\u1eb7c \u1ea3nh treo t\u01b0\u1eddng.

Th\u1eadm ch\u00ed \u201cch\u1ec9\u201d v\u1edbi 7.000 \u0111\u1ed3ng, b\u1ea1n v\u1eabn th\u01b0\u1edfng th\u1ee9c \u0111\u01b0\u1ee3c ly cafe y\u00eau th\u00edch t\u1ea1i m\u1ed9t qu\u00e1n Trung Nguy\u00ean \u201cb\u00ecnh
d\u00e2n\u201d, v\u1edbi nh\u1eefng chi\u1ebfc gh\u1ebf nh\u1ef1a kh\u00e1c m\u00e0u. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u l\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 h\u00ecnh nh\u01b0 kh\u00f4ng vui v\u1ebb l\u1eafm, ly cafe
h\u00ecnh nh\u01b0 h\u01a1i nh\u1ea1t h\u01a1n, v\u00e0 th\u01b0\u1eddng th\u00ec nh\u1eefng c\u1ed1 g\u1eafng \u0111\u1ec3 t\u00ecm th\u1ea5y n\u00e9t v\u0103n ho\u00e1 T\u00e2y Nguy\u00ean c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2y s\u1ebd
kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3.

C\u1ea3 ba qu\u00e1n tr\u00ean \u0111\u1ec1u n\u1eb1m t\u1ea1i S\u00e0i G\u00f2n!
C\u00f3 hai l\u00fd do ch\u00ednh \u0111\u1ec3 gi\u1ea3i th\u00edch s\u1ef1 ch\u00eanh l\u1ec7ch tr\u00ean.
M\u1ed9t l\u00e0: Trung Nguy\u00ean \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a v\u1ec1 gi\u00e1, n\u00f3i n\u00f4m na l\u00e0 \u201ckh\u00e1ch n\u00e0o gi\u00e1 \u1ea5y\u201d. M\u1ee5c
ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. Song \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng \u1ed5n l\u1eafm trong franchising. H\u01a1n
n\u1eefa, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00e1 nguy hi\u1ec3m \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng qu\u00e1 b\u00e9 nh\u01b0 S\u00e0i G\u00f2n.
Hai l\u00e0: \u0110\u00e2y l\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch franchising \u1ed3 \u1ea1t, khi ch\u1ea5t l\u01b0\u1ee3ng n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t. L\u00fd do

n\u00e0y c\u00f3 v\u1ebb logic h\u01a1n. \u0110\u01a1n gi\u1ea3n l\u00e0 Trung Nguy\u00ean \u0111\u00e3 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c \u0111\u1ed1i t\u00e1c thu\u00ea th\u01b0\u01a1ng hi\u1ec7u.
V\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu l\u00e0 c\u00e1c qu\u00e1n Trung Nguy\u00ean n\u00e0y \u201cm\u1ea1nh ai n\u1ea5y l\u00e0m\u201d. Ngo\u00e0i s\u1ef1 ch\u00eanh l\u1ec7ch tr\u00ean c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn s\u1ef1
kh\u00e1c nhau gi\u1eefa \u0111\u1ed3 \u0103n (c\u00f3 nh\u1ea7m l\u1eabn kh\u00f4ng nh\u1ec9?) t\u1ea1i c\u00e1c qu\u00e1n n\u00e0y. \u0110a d\u1ea1ng v\u00e0 phong ph\u00fa. Nh\u01b0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng
c\u1ee7a c\u00e1c ch\u1ee7 qu\u00e1n. V\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 \u0103n c\u0169ng m\u1ed9t tr\u1eddi m\u1ed9t v\u1ef1c. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t \u0111\u0129a
khoai t\u00e2y chi\u00ean t\u1ea1i qu\u00e1n Trung Nguy\u00ean tr\u00ean \u0111\u01b0\u1eddng B.T.X., v\u00e0 ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0103n n\u1ed5i c\u0169ng m\u00f3n

khoai t\u00e2y chi\u00ean \u0111\u00f3 t\u1ea1i m\u1ed9t qu\u00e1n Trung Nguy\u00ean kh\u00e1c ngay trung t\u00e2m Qu\u1eadn 1, Tp.HCM.

S\u1ef1 ch\u00eanh l\u1ec7ch tr\u00ean g\u00e2y t\u00e1c h\u1ea1i r\u1ea5t l\u1edbn cho qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh Trung Nguy\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. L\u00fd do th\u1eadt \u0111\u01a1n gi\u1ea3n, trong m\u1ed9t b\u1ed1i c\u1ea3nh \u201cnh\u1ed9n nh\u1ea1o\u201d nh\u01b0 v\u1eady, khi nh\u1eafc \u0111\u1ebfn Trung Nguy\u00ean, ng\u01b0\u1eddi ta s\u1ebd kh\u00f4ng ch\u1ec9 ngh\u0129 \u0111\u1ebfn cafe (r\u1ebb v\u00e0 \u0111\u1eaft), m\u00e0 c\u00f2n ngh\u0129 \u0111\u1ebfn khoai t\u00e2y chi\u00ean (ngon v\u00e0 kh\u00f4ng ngon), \u0111\u1ebfn m\u00ec Th\u00e1i (\u0103n \u0111\u01b0\u1ee3c v\u00e0 kh\u00f4ng \u0103n \u0111\u01b0\u1ee3c), \u0111\u1ebfn b\u00e1nh m\u00ec opla (gi\u00f2n v\u00e0 \u1ec9u), \u0111\u1ebfn b\u00f2 kho (n\u1ea1c v\u00e0 m\u1ee1), th\u1eadm ch\u00ed \u0111\u1ebfn toilet (s\u1ea1ch v\u00e0 kh\u00f4ng s\u1ea1ch)...

N\u1ebfu kh\u00f4ng c\u00f3 bi\u1ec7n ph\u00e1p t\u00edch c\u1ef1c, hai \u201cm\u1ea7m b\u1ec7nh\u201d tr\u00ean s\u1ebd \u0111\u00e1nh g\u1ee5c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, cho d\u00f9 \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u
kho\u1ebb m\u1ea1nh nh\u01b0 Trung Nguy\u00ean. V\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 th\u1eddi gian.
V\u1eady th\u00ec \u0111\u00e2u l\u00e0 ph\u01b0\u01a1ng thu\u1ed1c cho th\u01b0\u01a1ng hi\u1ec7u Trung Nguy\u00ean? Thi\u1ec3n ngh\u0129, khi \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c \u201cb\u1ec7nh\u201d th\u00ec vi\u1ec7c \u201ck\u00ea
toa - b\u1ed1c thu\u1ed1c\u201d c\u0169ng kh\u00f4ng ph\u1ea3i qu\u00e1 ph\u1ee9c t\u1ea1p.
Ch\u00fac cho Trung Nguy\u00ean m\u00e3i l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.
TS. \u0110\u1eb7ng V\u0169 Th\u00e0nh (\u0110\u1ea7u t\u01b0)
Samsung: T\u1ea1o ra t\u01b0\u01a1ng lai, kh\u00f4ng ch\u1edd n\u00f3 \u0111\u1ebfnVNECONOMY c\u1eadp nh\u1eadt: 13/10/2005

T\u00f2a nh\u00e0 VIP (vi\u1ebft t\u1eaft c\u1ee7a Value Innovation Program: Ch\u01b0\u01a1ng tr\u00ecnh C\u1ea3i ti\u1ebfn gi\u00e1 tr\u1ecb) l\u00e0 m\u1ed9t khu nh\u00e0 n\u0103m t\u1ea7ng khi\u00eam t\u1ed1n n\u1eb1m trong khu ph\u1ee9c h\u1ee3p c\u00f4ng nghi\u1ec7p \u0111\u1ed3 s\u1ed9 c\u1ee7a Samsung \u1edf Suwon, H\u00e0n Qu\u1ed1c. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 c\u01a1 quan \u0111\u1ea7u n\u00e3o c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ea3i ti\u1ebfn s\u1ea3n

ph\u1ea9m c\u1ee7a t\u1eadp \u0111o\u00e0n Samsung.

Hi\u1ec7n nay, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, k\u1ef9 s\u01b0, gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m c\u1ee7a Samsung Electronics \u0111ang tri\u1ec3n khai h\u00e0ng lo\u1ea1t d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean kh\u00e1c nhau t\u1ea1i t\u00f2a nh\u00e0 VIP. C\u00f3 d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ho\u00e0n t\u1ea5t trong v\u00f2ng m\u1ed9t th\u00e1ng, m\u1ed9t s\u1ed1 kh\u00e1c k\u00e9o d\u00e0i \u0111\u1ebfn c\u1ea3 n\u0103m.

V\u00e0 c\u00e1c d\u1ef1 \u00e1n \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau kh\u00e1 kh\u00e1c nhau. Nh\u00f3m th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n mang t\u00ean Rocky \u0111\u1eb7t ra m\u1ee5c ti\u00eau h\u1ea1 m\u1ee9c chi ph\u00ed v\u1eadt li\u1ec7u c\u1ee7a m\u1ed9t lo\u1ea1i m\u00e1y in m\u1edbi xu\u1ed1ng 30%. Nh\u00f3m d\u1ef1 \u00e1n Rapido th\u00ec \u0111ang ph\u1ea5n \u0111\u1ea5u gi\u1ea3m b\u1edbt 25% s\u1ed1 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t lo\u1ea1i m\u00e1y quay video x\u00e1ch tay. D\u1ef1 \u00e1n Core l\u1ea1i t\u00ecm c\u00e1ch l\u00e0m gi\u1ea3m b\u1ec1 d\u00e0y c\u1ee7a c\u00e1c lo\u1ea1i tivi \u0111\u00e8n h\u00ecnh th\u00f4ng th\u01b0\u1eddng.

N\u01a1i s\u00e1ng t\u1ea1o t\u01b0\u01a1ng lai

T\u00f2a nh\u00e0 VIP l\u00e0 m\u1ed9t \u0111\u1ecba ch\u1ec9 truy\u1ec1n th\u1ed1ng c\u1ee7a Samsung Electronics. Tr\u01b0\u1edbc kia, \u0111\u00e3 t\u1eebng c\u00f3 l\u00fac m\u1ed9t gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn c\u1ee7a c\u00f4ng ty ph\u1ea3i vi\u1ebft th\u01b0 cho c\u00e1c b\u00e0 v\u1ee3 c\u1ee7a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, x\u00e1c nh\u1eadn c\u00e1c \u00f4ng ch\u1ed3ng kh\u00f4ng v\u1ec1 nh\u00e0 do ph\u1ea3i l\u00e0m vi\u1ec7c v\u00e0 ng\u1ee7 qua \u0111\u00eam ngay t\u1ea1i ch\u1ed7.

Hi\u1ec7n nay, th\u00e0nh vi\u00ean c\u00e1c nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ph\u00e9p v\u1ec1 nh\u00e0 sau gi\u1edd l\u00e0m vi\u1ec7c, nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quy\u1ebft t\u00e2m b\u00e1m tr\u1ee5 \u1edf \u0111\u00e2y cho \u0111\u1ebfn khi gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra. T\u00f2a nh\u00e0 n\u00e0y m\u1edf c\u1eeda v\u00e0 ho\u1ea1t \u0111\u1ed9ng 24 gi\u1edd m\u1ed7i ng\u00e0y, b\u1ea3y ng\u00e0y m\u1ed7i tu\u1ea7n.

Theo Kyung-Han Jung, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u00f2a nh\u00e0 VIP, 70-80% ch\u1ea5t l\u01b0\u1ee3ng, chi ph\u00ed, th\u1eddi gian giao h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ngay t\u1eeb nh\u1eefng giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. V\u00e0 n\u1ed7i \u00e1m \u1ea3nh c\u1ee7a Samsung Electronics v\u1ec1 vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng t\u00ednh ph\u1ee9c t\u1ea1p trong quy tr\u00ecnh thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do gi\u00fap c\u00f4ng ty c\u00f3 chi ph\u00ed s\u1ea3n xu\u1ea5t h\u1ea1 h\u01a1n, m\u1ee9c l\u00e3i cao h\u01a1n, th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb

Samsung Electronics \u0111\u00e3 qua m\u1eb7t
Sony c\u1ea3 v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u1ec3
tr\u1edf th\u00e0nh c\u00f4ng ty \u0111i\u1ec7n t\u1eed gia d\u1ee5ng s\u1ed1
m\u1ed9t to\u00e0n c\u1ea7u.

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