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Arts Development Operating Plan 2011-12

Arts Development Operating Plan 2011-12

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The Australia Council’s Arts Development Division is responsible for three areas: Research and Strategic Analysis, Market Development and Marketing and Audience Development.

The division delivers programs to increase knowledge about the arts and to enable the arts to reach more audiences, nationally and internationally. The division also supports the sector via skills and capacity building and the development of relationships and networks.

The Arts Development Operating Plan identifies the goals, strategies and programs to best support the visibility and viability of our sector for the period 2011-12.
The Australia Council’s Arts Development Division is responsible for three areas: Research and Strategic Analysis, Market Development and Marketing and Audience Development.

The division delivers programs to increase knowledge about the arts and to enable the arts to reach more audiences, nationally and internationally. The division also supports the sector via skills and capacity building and the development of relationships and networks.

The Arts Development Operating Plan identifies the goals, strategies and programs to best support the visibility and viability of our sector for the period 2011-12.

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Categories:Topics, Art & Design
Published by: Australia Council for the Arts on Nov 07, 2011
Copyright:Traditional Copyright: All rights reserved

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07/12/2013

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ARTS DEVELOPMENT2011-12Operating Plan
July 2011
 
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Executive summary
The Australia Council
‘s
Arts Development Division is responsible for three areas:Research and Strategic Analysis, Market Development and Marketing and AudienceDevelopment.The division delivers programs to increase our knowledge about the arts and to enable thearts to reach more audiences, nationally and internationally. The division also supports thesector via skills and capacity building and the development of relationships and networks.This plan identifies the goals, strategies and programs to best support the visibility andviability of our sector.
Table of contents
Australia Council mission, vision, strategic priorities and values 4
1. Australia Council mission 42. Australia Council vision 43. Australia Council Strategic Priorities 44. Australia Council values 4
Arts Development vision and goals 5
1. Vision 52. Goals 53. Definitions 54. Goals and Strategic Priorities 65. Context for this plan 6
Part 1
 –
Research and Strategic Analysis 7
1.1 Goals 71.2 Strategy matrix 101.3 Program description 161.4 Sector outcomes 17
Part 2
 –
Market Development Plan 18
2.1 Background 182.2 Context 182.3 Market Development goals and strategies 20
Market Development strategies by artform
 
3. Theatre and Dance 21
3.1 Context 213.2 Sector issues 213.3 Strategy matrix 223.4 Program description 243.5 Sector outcomes 25
 
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4. Music 27
4.1 Context 274.2 Sector issues 274.3 Strategy matrix 284.4 Program description 294.5 Sector outcomes 30
5. Literature 31
5.1 Context 315.2 Sector issues 315.3 Strategy matrix 325.4 Program description 325.5 Sector outcomes 33
6. Inter-Arts 34
6.1 Context 346.2 Sector issues 346.3 Strategy matrix 356.4 Program description 35
7. Aboriginal and Torres Strait Islander Arts 36
7.1 Context 367.2 Sector issues 367.3 Strategy matrix 377.4 Program description 377.5 Sector outcomes 38
8. Community Partnerships 39
8.1 Context 398.2 Sector issues 398.3 Strategy matrix 408.4 Program description 408.5 Sector outcomes 40
9. Visual Arts 41
9.1 Context 419.2 Sector issues 419.3 Strategy matrix 429.4 Program description 42
10. Venice Biennale 43
10.1 Strategy matrix 43
Part 3
 –
Marketing and Audience Development 45
11.1 Context 4511.2 Sector issues 4511.3 Goals 4411.4 Strategy matrix 4611.5 Program description 47

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