Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Future of Segmentation - MTA Seminar

Future of Segmentation - MTA Seminar

Ratings: (0)|Views: 710 |Likes:
Published by VisitMalta

More info:

Published by: VisitMalta on Nov 07, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/24/2012

pdf

text

original

 
1
FUTURE
Research-basedforesight
STRATEGY 
Future-basedstrategy
 ACTION
Strategyenforcement
Future of Segmentation
Selected notes from the seminar on October 28, 2011.Johanna Danielsson, Kairos Future
   T  o   t  a   l  v  o   l  u  m  e  o   f  c   h  a  n  g  e
Time
Change inthesurroundingworldOrganizationalchange
The general challenge: Adjustment tochanges in the surrounding world
Source: Gerry Johnson, Kevan Scholes
 
2
Work unit 1: Trends in Tourism
Insights from a new survey on topexperiences
 
Increasing pursuit of happiness
 
The “wow”-experience often based on one of the following main“feelings”: kick, competence, comfort or contact
 
Togetherness is “the new black”
 
“The worst flop” often based on disappointments because of unmet expectations, e.g. cancelled events, delayed departures,things being out of order or waiting in general.
 
Seldom experiences of a lifetime “in the safe corner”Source: Kairos Future/Parks and Resorts 2001: Upplevelser ivärldsklass.www.parksandresorts.com/press(free download).
 
3
London School of Economics
Flow according to Mihály Csíkszentmihályi

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->