Professional Documents
Culture Documents
I.
II.
1.
2.
3.
4.
5.
6.
III.
1.
2.
3.
4.
5.
ORGANIZE
COMPETITIONS..................................................................................... 19
Kontest................................................................................................................................................. 19
WildfireApp .......................................................................................................................................... 24
North
Social
:
sweepstakes ................................................................................................................... 27
Involver:
contests ................................................................................................................................. 29
AgoraPulse ........................................................................................................................................... 30
IV.
1.
2.
3.
SHOPPING.............................................................................................................. 32
Payvment ............................................................................................................................................. 33
Boosket ................................................................................................................................................ 34
Shoptab................................................................................................................................................ 36
V.
1.
2.
3.
4.
Page 2
5. 6.
VI.
1.
2.
3.
4.
5.
6.
7.
VII.
1.
2.
3.
4.
IX.
1.
2.
3.
Page 3
4.
ContextOptional ................................................................................................................................... 75
X.
CONCLUSION ......................................................................................................... 76
Page 4
I.
Introduction
The standard tools and applications on Facebook quickly prove themselves to be insufficient when it comes to harnessing the full potential of your page. Whether you want to personalize your homepage to increase the conversion rate of visitors into fans, integrate a shop on your page, embed outside content, include a sweepstakes, or even moderate your page, it is likely that you will soon need more powerful tools. The Facebook ecosystem is very open, and there are many applications that can help you to improve your page, your interactions with your fans, and expedite your tasks as facilitator. We have grouped them into five main categories: - The creation of personalized home pages - The creation of competitions - The creation of integrated shops - Content management - Moderation Some applications overlap into several categories, but we opted to assign them to the application they are best adapted for, or to which they respond best. For the most part, these tools are not free, and some are self-service. You can install them yourself and pay by credit card. However, most of the more advanced tools are not available in self-service, and you should contact the editor so they can install the application directly, and then bill you monthly. All these applications are host applications, maintained and supported by the editor (Saas our software as a service ), so they follow a rental model. There are no Facebook applications that you can buy in one transaction. The reason is quite simple: Facebook is constantly changing their tools, ergonomics, and its API. So, the editors of the Facebook applications must continuously develop and update their tools so they continue to function properly. Still, this billing method can sometimes be problematic for some companies and communities. In the end, these applications are standardized so its not possible to obtain specific developments that stay close to your particular needs (unless you are a very big client with the appropriate budget) Open source is completely absent from Facebook applications, and you can never pick a specific code and apply it to your needs. If you need more specialized features, you will need to use an agency that knows how to develop Facebook applications.
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Page 6
1. Pagemodo
Pagemodo
is
an
application
available
in
self-service
and
in
English
only.
The
application
allows
you
to
create
specific
tabs
for
your
page:
welcome
tab,
video
tab,
Twitter
feed
tab,
tab
with
a
contact
form,
or
discounts
for
fans
(coupons).
Several
predefined
templates
are
available
on
an
interface
that
has
been
significantly
improved
in
recent
months.
Simply
chose
the
type
of
tab
you
want
to
put
online
(welcome
page,
video,
form,
etc.),
then
follow
the
steps
(changing
the
theme,
content
editing,
fangate
option).
Website
:http://www.pagemodo.com
Page 7
Rates : Prices are divided into 4 packages ranging from $0 $33.25 per month, depending on the options: - An totally free offer that lets you test the product on a page - A Basic offer that costs $6.25 and allows you to manage up to three pages without the Pagemodo footer - A Pro offer that costs $13.25 and gives you access to video templates and a fangate option - An Agencyoffer that costs $33.25 and allows you to manage up to 15 pages, but also gives you access to a white label version not marked as Pagemodo.
Our impression : PageModo is our favorite application when it comes to managing a welcome tab. It is very simple to learn, and the ergonomics have been greatly improved in the last few months. The design of the application itself is pleasant, compared to certain rough tools. The logical step-by-step directions and the well placed help bubbles make the user experience a good (and brief) one. The available templates allow you to mix contents to appear on your tab: you can create a tab welcome image + contact form (we tested the contact form and you instantly get the message entered by the fan, directly in your mailbox).
Page 8
This application is easier to use than Tigerlilly, but it has its faults as well as advantages: by offering pre-formatted templates, it is easier to use, but allows for a less extensive customization. Another point to take into account: the fangate option is only available from the pro offer.
2. FanPageEngine
This solution, published by the company Hubze, offers self-service solutions, but also packages for full ownership by the service provider.
Website: http://fanpageengine.com/
Rates:
the
rates
range
from
free
to
a
$297
set
up
fee
and
then
a
monthly
charge
of
$97.
Page 9
Our impression: We were only able to test the free version that allows you to generate a FBML code to create a welcome page in the basic version. This version of a personalized welcome page seems very limited because the required fields are fixed, and it is impossible for you to communicate a specific message! You can only fill out the official information of your brand/company (name, phone number, logo, twitter, Facebook, etc.). From a practical point of view, the application is relatively simple to use, the only obstacle is that you need to know a minimum about FBML in order to put the code at the right place (not necessarily obvious to novices). In addition, it is very likely that this service will quickly become outdated, because of the abandonment of FBML.
3. Tab
site
Tabsite
is
customizing
Facebook
page
editor
that
is
only
available
in
self-service
and
in
English.
Page 10
Website:http://www.tabsite.com/ Rates : tabsite offers 4 options for page administrators : - A free plan: available for a single page (with the possibility to create 2 sub-tabs ), this plan does not allow you to choose the name of your tab (only tabsite or welcome), but also offers a 1 mega disk space to upload visuals and allows you to integrate a contact mail form (if you use Contact, Mailchimp ou delivra); - A bronze plan for $5 a month: this plan allows you to create more sub tabs, and offers you more disk space, and allows for the integration of embedded flash player and removes the advertisement on the foot of the page. Email support is also available; - A silver plan for $10 a month: in addition to the options offered in the bronze plan, this plan offers the integration of a YouTube channel, twitter feed, etc; - A gold plan for $15 a month: in addition to the options offered in the silver plan, the gold plan offers integration of Google analytics and Google maps, an option to create coupons,
Page 11
Our impression : We tested the free version of the offer. After some trial and error, the editor seemed relatively easy to use : functionallities much like text editors such as Word. Of course there are certian limits to using the free version, like the fact that you cant rename the tab (this limitation seems normal, becuse the free offer is in fact just a trial version). A small criticism however ; the setup of the sub tab in the horizontal version made more sense before the posting of new page formats, where the tabs are now under the profile image, vertically !
4. FaceItPages
The
FaceItPages
tool
offers
you
the
chance
to
personalize
your
Facebook
page
yourself
in
three
ways
(in
less
than
10
minutes
according
to
their
FAQ)
:
-
content
selection
-
model
selection
-
installation
of
the
application
Page 12
Website :http://www.faceitpages.com/ Rates : Like for the other solutions, faceitpages staggers its offers from the free offer (that allows you to see before paying for a single page) to the white label offer (from $125 a month).
Page 13
Our impression: The available interface is not easy to learn, and there are certainly other solutions that are easier to use. Our test of the free offer left us perplexed: the interface lacked any explanation. The modules that are available in the free version are not clearly identified or differentiated from the modules available in the paid version (twitter, slideshare, etc). Finally, we spent 20 minutes looking for the slideshare presentation of which copy-pasted the embedded code, before realizing that this option wasnt available with this offer (no message was displayed)!
Page 14
5. Iwipa
Iwipa
is
a
very
complete
application
that
allows
you
to
create
a
personalized
welcome
page
for
your
Facebook
page.
This
page
can
consist
of
several
modules:
- Media
box:
This
is
an
editing
model.
You
can
integrate
text,
images,
links,
flash
animations
or
any
widgets
(such
as
twitter
or
slideshare)
- Youtube:
you
can
watch
a
video
hosted
on
YouTube
by
copying
the
corresponding
embedded
code.
- Slideshow:
create
your
own
slideshow
that
will
scroll
through
the
visuals
of
your
choice.
- Share:
this
module
allows
you
to
display
a
share
box.
This
box
contains
the
main
sharing
tools
(facebook,
twitter,
myspace,
stumbleupon,
Reddit,
delicious,
etc.),
- Show
Fans:
view
a
gallery
of
your
fans
that
puts
them
in
the
spotlight,
- Scroller:
this
module
allows
you
to
upload
a
box
with
a
message
that
scrolls
from
right
to
left,
- Comments
:
This
is
the
Facebook
comments
module.
You
can
customize
the
look
of
your
tab
either
by
choosing
one
of
the
available
themes,
or
adding
your
own
CSS.
You
also
have
the
option
to
reserve
this
content
for
your
fans
only.
Non-fans
will
then
see
a
default
image
encouraging
them
to
click
the
like
button
(to
customize
this
visual,
you
must
use
the
paid
offer).
These
modules
can
be
placed
either
one
after
the
other
on
the
same
page,
or
on
different
tabs:
in
which
case,
you
create
a
true
menu
at
the
center
of
your
homepage
that
becomes
practically
a
mini
site.
Page 15
Website : http://www.facebook.com/iwipa?sk=app_191494420889273 Rates: This application is available for free. You can also opt for the pro offer for $99.97 a year. This paid offer enables you to: - To edit the footer completely (and thus you will no longer see powered by Iwipa) - To customize the welcome visual of non-fans (available in the free version and in English) - To use Google analytics features. Note that Iwipa agrees to add modules in the future without affecting the prices for those who have already subscribed. Our impression: It took us a good hour of trial and error and an obligatory pass at the video tutorials to understand how to use this application. In our opinion, there is clearly room for improvement in terms of ergonomics. Still, it remains a good free resource for community managers who lack budgetbut who have ideas! In fact, it is possible to put several combinations of different elements of a brand under one tab (a welcome image, a twitter account, youtube vidos, etc.) Being able to create a horizontal menu at the center of this tab allows you to recreate a custom mini site. It may be useful to use the slideshow application to present new products: the images can also be made clickable (and then, for example, you can send the viewer from the description of the product directly to the online store). The graphic personalization calls for extensive skills in CSS but at the beginning you can use the preformatted themes. Like all other free applications, the footer is customized according to the Iwipa colors. The main drawback of the free version is the welcome image that is imposed if you choose to activate the fan gate option (obligation to like the page to access the content). The option is available, but the only available visuals have the texts in English (useless for a French page for example!). To customize it, you have to subscribe to the pro offer.
Page 16
Welcome app: allows you to create a welcome page in a few clicks to encourage your visitors to become fans. One image (jpeg or gif) visible to your non-fans, and another only available to your fans (a coupon, an exclusive photo, etc.). - HTML app: offers the same options as the welcome app but here you can also create your own post like image if you manage the HTML and the CSS. - Video app: allows you to Stream video content exclusively for your visitors who have become fans. - Document app: allows you to display a document hosted on Scribd exclusively to fans, that can also be downloaded. This is a good way to distribute white papers or e-books. - Presentation app : allows you to display a document hosted on Slidshare exclusively to fans Each of these applications has a qualification option (from the Silver offer): you can ask your fans to fill out a form (containing your customized questions) before they can access your exclusive content.
Page 17
Website : http://agorapulse.com (.fr pour la version Franaise) Rates : The 5 AgoraPulse offers include all the contents applications: - Bronze Offer ($14/month/ page): the maximum number of fans is 1,000 and the qualification option is not available. - Silver Offer: ($29/month/ page) : the maximum number of fans is 3,000 and the qualification option is available. - Gold Offer: ($69/month/ page) : the maximum number of fans is 30,000 and the qualification option is available. - Platinum Offer: ($145/month/ page) : the maximum number of fans is 100,000 fans and the qualification option is available. - Diamond Offer: (from $360/month/ page) : there is no limit on the number of fans and the qualification option is available. The added bonus - The qualification option gives you the chance to get to know your audience better and to help generate more quality leads for recruiting fans, which makes it a more unique and exclusive service compared to other benchmarks. The limitations - The content tabs only display a single content type at the moment. You cannot create a mini site with integrated navigation like you can with programs like Iwipa, Pagemodo or Tiger Lily. On the other hand, the interface is really easy to use and, for the same price, you can take advantage of applications for competitions and the possibility to manage/moderate your page and your fans. These functions are described in more detail below.
Page 18
1. Kontest
This
tool
is
available
in
self-service
and
allows
you
to
create
the
A-Z
of
your
contest.
Four
formats
are
available:
a
quiz
with
multiple
choice
answers,
a
simple
sweepstakes,
an
instant
win,
or
a
survey.
The
promise
of
this
solution
is
that
it
will
be
ultra
advanced
and
above
all
else,
easy
to
use.
- Allows
you
to
manage
the
different
settings
of
your
contest
(rules,
winnings)
;
- Allows
for
the
customization
of
your
game
graphics
(colors,
fonts,
layout)
- Allows
you
to
incorporate
your
own
themes
from
your
own
visuals.
- Customization
of
the
contact
information
(ability
to
choose
what
information
is
required,
which
questions
are
asked);
- Automatic
generation
of
rules.
Page 19
Website : http://kontestapp.com/ Rates: The prices are divided into 3 packages: - A free offer (which serves primarily to let you test the tool) - An all-in-one offer of 499/ contest (which notably serves to allow you to reserve the contest to fans and to recover the database of participants) - A premium offer at 999/contest that gives you access to a white page option and to more customization options.
Page 20
Kontest also offers partnerships with agencies and large companies who want to accompanied by global campaigns of contests and white pages. Our impression: First impression: the free offer is too limited to be used as anything besides a simple test, and you cannot make it obligatory to like a page to participate and it is not possible to recover the basis of the participants (this, the interest is very limited). It really isnt until you reach the all-in-one option for 499 that the product becomes attractive enough to use (to increase the number of fans and qualification of participants).
Page 21
Another small inconvenience, the application is relatively standard in terms of layout and look and feel . You can dress your contest in your colors, but the structure will remain the same from one brand to another. It has the disadvantages of a standardized self-service option.
Page 22
However, this solution does have several strong points: loption de gnration et de dpt du rglement auprs dun huissier de justice (account for an extra 159 ), is a real time saver : remember that besides the terms and conditions of Facebook, you must comply with French law, and that requires you to file a settlement with a huissier de justice for any organization of a contest, regardless of the medium. Another highlight: the interface is fairly simple to use, even for someone who is just starting out. We tested the free offer and were therefore unable to see how the integration took place on a Facebook tab. Nevertheless, the creation of a competition took only a few simple and organized steps.
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2. WildfireApp
Still
in
self-service,
the
wildfireapp
application
allows
you
to
directly
create
your
competition
(interface
available
in
English
only).
You
will
find
the
traditional
formats
of
competitions:
sweepstakes,
photo/video
contests,
writing
contests,
or
quizzes
with
multiple
questions.
Website :http://www.wildfireapp.com/ Rates: 4 offers are available with different options for each one (in all offers you can employ any type of contest you want): - Basic: $5 per campaign + $0.99 each day of the campaign - Standard: $25 per campaign + $2.99 each day of the campaign - Premium: $250 par campaign + $4.99 each day of the campaign - White label: estimate. As far as we know, a naked white page application (that means, without design, and without project management) costs $5,000. For a turnkey option, count on $15,000 per campaign.
Page 24
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Our impression: weve had the opportunity to test this solution. The management interface is more advanced than that of Kontest. The creation of a game can take quite a bit of time if you want to explore all the possible options. We enjoyed a rich interface where the user finds points of support at each stage of the creation process. To give you an idea, a contest a month with cost you $35 with the basic formula, $115 for the standard formula and $400 for the premium formula. However, and this is the major drawback of the application, only the white label offer requires you to like the page to access the content. In other words, if you opt for a lower offer, you cannot make the like obligatory Not convincing when your objective is recruiting fans. Furthermore, only the white page offer lets you remove the wildfireapp logo at the foot of your application, and lets you prohibit wildfire from sending promotional emails to your participants. For a serious brand, the white page offer is the only option, and it turns out to be quite expensive ($5,000 if you want to configure and design it yourself).
Page 26
Website :http://northsocial.com/ Rates: At North Social, the rates do not depend on the number of applications, but on the number of fans on your page, the level of support desired, and the white page option. Whatever option you choose (from $20-$150 a month), you have a free 14-day trial period (provided you enter your bank details, which can be an obstacles to a certain audience). NB: this application is only available in an English version.
Page 27
Our impression : The North Social applications are very easy to use. All you need to launch your sweepstakes are three visuals (that you need to create of course!) and the rules. Making it obligatory to click the like button to participate in the sweepstakes, is a vital option put forward early in the application settings. However, the application is very simplistic and you are not offered many options. While Kontest and Wildfireapp offer several types of competitions (sweepstakes, quiz, photo contest), North Social only offers a simple sweepstakes.
Page 28
4. Involver:
contests
Involver
is
an
American
agency
that
offers
several
applications
for
personalizing
your
page.
Among
them,
Involver
offers
a
contest
application
(text,
photo,
and
video).
This
application,
appropriately
named
Contest,
is
not
available
in
self-service,
unlike
the
sweepstakes
application
of
North
Social.
Page 29
Rates :
Our impression We have not had the opportunity to test the Involvers contest offer, this option is only available from the Enterprise option starting at $2,749/month So, obviously this solution is not intended for all audiences.
5. AgoraPulse
The
AgoraPulse
Platform
allows
you
to
organize
different
types
of
competitions.
All
of
these
applications
are
completely
manageable
in
self-service
from
a
dedicated
back
office.
Four
applications
are
available:
- The
Sweepstakes
(with
options
for
partnership
and
recurrence)
- The
quiz
(configurable
questions
and
illustrations),
- The
photo
contest
(can
be
edited
by
a
manager
directly),
- Instant
win
Each
application
lets
you
ask
your
participants
for
information
that
can
be
customized
(in
addition
to
the
details
necessary
to
deliver
the
prizes).
Page 30
The goal is, that by introducing several contests over time, you can qualify your existing fan base while acquiring new fans.
Website : http://agorapulse.com (.fr for the French version) Rates : 3 of the AgoraPulse offers provide contest applications:
Page 31
Gold Offer: ($69/month/ page): the maximum number of fans is 30,000 and the qualification option is available. - Platinum Offer: ($145/month/ page): the maximum number of fans is 100,000 fans and the qualification option is available. - Diamond Offer: (from $360/month/ page): there is no limit on the number of fans and the qualification option is available. *What makes this choice stand out from many of the other services, is the option to qualify your fans which allows you to get to know your audience better, which in turn can then help generate qualified contacts and recruit of fans. The added bonus - Since the contests are organized on the same platform, the information collected wo,nt provide another silo of information. You will be able to create a truly unique and exportable contact database. - You are not charged by game, but instead by a monthly fee. All of the different types of contests are available, whatever offer you choose (Gold, Platinum, and Diamond). You can organize as many campaigns as you want without going over your budget (from $69 a month). - The AgoraPulse platform offers several types of contests: sweepstakes, quiz, photo contest, and instant win. Even more are in the process of being developed. For a monthly fee you can vary your contests throughout the year. Limitations - When it comes to all self-service applications, the level of customization will never be as powerful as an ad hoc application developed specifically for the occasion. However, a customized service can cost somewhere between $5,000 and $8,000, and AgoraPulse offers a service from $69/month. Sacrificing some personalization may be worth it especially if you intend to create multiple campaigns throughout the year.
IV. Shopping
E-commerce
now
accounts
for
a
significant
portion
of
overall
sales
in
France
(31
billion
euros
was
spent
online
in
2010).
Therefore,
more
and
more
e-merchants
are
deciding
to
integrate
some
of
their
catalogues
directly
on
their
Facebook
pages,
to
embark
on
the
(still
uncertain)
journey
of
f- commerce.
This
has
been
made
possible
through
specific
third-party
applications.
Page 32
1. Payvment
Payvment
is
an
application
available
in
the
beta
version
at
the
moment.
The
application
lets
you
create
an
online
boutique
integrated
on
a
fan
page.
The
principal
characteristics
are
as
follows:
- Quick
installation
of
a
showcase
on
your
fan
page
(less
than
15
minutes
according
to
Payvment)
;
- Integrated
sales
directly
on
your
Facebook
page
(the
fan
does
not
need
to
leave
the
page
to
make
the
purchase)
;
- Payvment
uses
Facebook
Connect
API
that
allows
you
to
connect
your
shop
to
your
Facebook
account
(if
you
already
have
one).
Therefore,
your
customers
can
either
fill
their
carts
on
Facebook
or
on
your
site
;
- An
unlimited
number
of
articles
in
your
store
;
- Possibility
to
offer
coupons
and
discounts
to
your
fans.
Rates : This application is free at the moment, because it is only available in a beta version. You only need a Paypal account to manage your sales.
Page 33
Our impression : since the application is free, payvment is a great solution for tight budgets. In just a few minutes, you can easily set up your online shop (you can import a CSV file, set up categories, sizes, colors, etc.). The ability to offer a reduction just for fans is a nice touch. Another positive point: You dont need to leave the page to finalize your purchase. However, its unsure how long this free version will be available!
2. Boosket
Boosket
is
currently
one
of
the
most
talked
about
e-commerce
applications
today:
launched
in
December
of
2010,
Bookset
integrated
the
group
24h00.fr
in
April
2011.
This
application
is
used,
on
the
pages
of
Kiabi,
NafNaf
and
Archiduchesse,
among
others.
Page 34
The principal characteristics are as follows: - A customizable interface so you an insert your shop with the image of your brand. - Possibility to import your catalog by XLM feed - Easy navigation through features (type of products, colors, sizes) - Ability to restrict access to shop to fans only - Direct payment on the page without redirection to the merchant site (new option, beta version)
Website: http://www.boosket.com/ Rates: Previously divided into several offers, Boosket rates are now reduced to two possibilities: the free offer in self-service and the pro white page offer (with price available on request, a dedicated development, a management advertising campaign accompanying the introduction). Our impression: We had the opportunity to test the free version of Boosket. The steps to create the store are simple: just enter the necessary information (name of the shop, currency, PayPal account, etc.) and then add the logo. The options are easily accessible; we understood very quickly how to use the application administrator. There were a few little extras that made a difference, such as the ability to customize the header and the footer, and also the ability to personalize the visual display when the store is closed or being updated.
Page 35
3. Shoptab
Shoptab
is
another
application
that
allows
you
to
integrate
the
content
of
your
e-commerce
site
on
your
fan
page
and
to
offer
an
integrated
mini
shop;
- Ability
to
upload
your
products
on
the
Shoptab
interface
- Ability
to
add
a
Shop
tab
on
the
fan
page
- Allows
fans
to
directly
access
the
catalog
and
then
be
redirected
to
the
specific
product
on
the
e-commerce
site
(for
payment);
- Ability
to
customize
the
interface
of
the
online
shops.
Website : http://www.shoptab.net Rates : The rates range from $10 a month for 500 products, to $20 a month for 5,000 products. For all of the offers, there is a 7-day free trial.
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Our impression : We have not had the opportunity to test Shoptab. However, we can already see several shortcomings: the maximum number of products remains relatively low. This offer is not suitable for an e-merchant scale. In addition, payment must be made outside the page, unlike payvment or boosket. In these circumstances, even if your e-market is small, we believe that the free versions of payvment or boosket are better.
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Website: http://tigerlilyapps.com Rates: Formerly divided into 4 different self-service offers, including a free one, the page builder of Tigerlily is now, since summer of 2011, only available on request from 2,000 per year. Notre impression: We tested the free offer for a few minutes here and there while it was still available. The handling was not very complicated: we just had to create an account on the Tigerlily site and choose the most
Page 38
appropriate offer. Then we just simply installed the application on the page we wanted and set up our tab: with a simple drag and drop of the widgets selected, you can place them in the order you want. It is a good product that can do a lot if you are expert in HTML / CSS, but it is not accessible to small and mid-range budgets, especially since the rate changes!
2. Involver
In
addition
to
the
competition
application
mentioned
above,
Involver
offers
you
the
possibility
to
integrate
several
applications
on
your
page
through
dedicated
tabs.
Depending
on
which
offer
you
choose,
you
can
access
more
or
less,
these
types
of
applications.
- The
"basic
application"
RSS
feed,
Twitter,
YouTube
channel,
Flickr,
gallery,
HTML,
Powerpoint,
PDF...
- The
"professional
applications"
data
recovery,
surveys,
coupons,
personalized
welcome
tab...
- The
"business
applications"
badges
and
virtual
gifts
- The
"enterprise
applications"
quizzes,
contests,
music
player,
flash
animation
integration,
points
of
sale,
product
ratings,
etc.
Website: http://involver.com/
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Rates: The free offer is useful to test, but it is limited to 2 applications (from the seven proposed) by Facebook. The pro offer jumps to $99/month, the business offer costs $999/month, and the enterprise offer costs $2,749/month. Our impression: We took the time to test the free offer. The available applications were limited for Professional use. The $99/month offer is not sufficient, so you need to choose the $999 offer to be completely satisfied. Therefore, we do not suggest this solution for small businesses.
3. Northsocial
In
total,
North
Social
offers
19
different
applications,
all
available
in
whichever
offer
you
choose.
Here
are
some
examples
of
the
applications
available
to
customize
a
tab
on
your
page:
- Fan
Offer
:
allows
you
to
convert
your
visitors
into
fans
by
giving
them
an
exclusive
coupon
or
an
invitation
to
a
special
event,
if
they
like
your
page
;
- Document
Display
:
allows
you
to
share
important
documents
like
white
pages,
articles,
instructions,
and
other
text-heavy
visuals,
directly
on
your
fan
page;
- Video
Channel:
organize
your
video
content
via
YoutTube
directly
on
your
Facebook
page
to
increase
your
views
and
exposure
(custom
design,
integrate
your
entire
YouTube
channel
on
your
Facebook
page,
custom
header);
- Show
&Sell
:
Turn
a
tab
into
a
mini-shop
;
- Mapit
:
Integration
of
a
Google
Map
on
your
page
;
Website:
http://northsocial.com/
Rates
:
With
North
Social,
the
number
of
fans
on
your
page
will
determine
the
price.
Whichever
offer
you
choose,
you
will
have
access
to
all
19
applications
(but
only
for
a
single
page).
If
you
have
more
pages
(beyond
6),
you
can
always
directly
contact
North
Social.
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Our impression : In general, North Social applications are fairly simple to use but are quite similar in their objectives and their presentations (such as "Exclusive" and "Fan offer"). It is a good offer for the price, but it will not satisfy more demanding customers. So, if you need to mix several types of content (such as your Twitter feed and your YouTube channel) on a single tab, we do not recommend this offer, because it is not possible. In that case, Tigerlily will better suit you.
Page 41
4. FanAppz
FanAppz
allows
you
to
customize
your
page
through
a
series
of
applications.
Among
those
proposed,
you
will
find:
- The
Top5,
which
lets
your
fans
rank
their
5
favorite
products
of
the
brand,
for
example;
- Polls
:
You
can
create
polls
to
interact
with
your
fans
and
learn
more
about
them
;
- Quiz:
This
application
will
be
an
opportunity
for
you
to
liven
up
your
page,
but
no
option
allows
you
to
make
a
competition
with
a
prize
at
the
end.
Website: http://fanappz.com Rates: The site offers 3 options: - The free offer is not very useful after a few minutes of testing. The only applications available are the top5, the polls, and the quiz. Since Facebook has added the publishing "Question" tool in the spring of 2011, the poll application does not really add much value. - The pro offer ($ 50 / month, with 7 day trial available): the lack of additional applications from the free offer, makes the price unjustifiable, in our opinion. In fact, you only have "coupons", "Youtube", "Facebook integration places" and the integration of Google Analytics as application options. This seems inferior to other options on the market (compared to, for example, North Social) - The enterprise offer (available on request) provides access to all the applications Fanappz has to offer (including sweepstakes).
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Our impression: FanAppz, in its free and pro versions, seems like an overpriced solution, considering what it has to offer. The applications proposed are little more than gadgets driven by a final objective (acquisition of fans, increased visits to the e-commerce page, etc). For smaller budgets, other solutions, seen earlier in this guide, are more suitable. For more demanding customers, Involver is the best option.
5. ilike
(music)
This
application
is
specifically
targeted
towards
music
and
artists.
It
allows
you
to
integrate
content
to
promote
an
artist
and
to
advocate
different
medias.
It
is
a
good
way
to
level
with
the
decline
of
Myspace
and
to
offer
an
interface
on
a
Facebook
page.
Here
are
a
few
available
options:
-
Ability
to
incorporate
players
(photos,
music,
videos);
-
Ability
to
download
songs
and
excerpts;
-
Ability
to
integrate
a
calendar
to
track
news,
performance
dates
Website: http://apps.facebook.com/ilike/artist_tour_1 Rates: Ilike is free; you just need to register on the site. You can import data onto your page (music, banners, information)
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Our impression: This is a simple application to use. Still, it is very specific, limited exclusively to the musical world. It will be of no interest to a page in any other domain. However, this application is still useful to up and coming artists who want to promote their work.
Page 44
Website: http://www.work4labs.com/ Rates: You have 5 options depending on your needs in Human Resources: - Basic ($9/month): you can post up to 3 jobs but cannot customize the name of the tab (work for us) or automatically import your offers by RSS XML - Plus ($49 / month): You can post up to 10 jobs and customize the name of the tab, but you cannot automatically import your offers by RSS XML - Pro ($199 / month): You can post up to 20 job offers, customize the tab name and automatically import your offers by RSS XML - Premium ($499 / month): You can post up to 50 job offers, customize the tab name and automatically import your offers by RSS XML - Max ($799 / month): You can post an unlimited number of job offers, customize the tab name and automatically import your offers by RSS XML Note that there is a free offer for a single job offer.
Page 45
Our impression: We had the opportunity to test the free offer: the application is simple to use, easy to install and makes good use of the social functions of Facebook: each ad can be posted on your wall, candidates and visitors can "like" your ad, share it with their friends, and you can access detailed statistics on feedback it has been able to generate. You can also set up advertising campaigns targeting schools, employers or industries that interest you.
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1. Conversocial
Conversocial
is
one
of
the
latest
applications
of
Backoffice
moderation
on
the
market.
The
interface
could
be
improved
but
it
is
still
relatively
readable.
There
are
certain
useful
characteristics
such
as
the
ability
to
compare
activity
with
the
pages
of
its
competitors,
and
manually
noting
positive
and
negative
comments.
Specifically,
you
can:
- Receive
email
alerts
when
there
is
a
new
publication,
and
these
alerts
are
widely
configurable;
- Create
a
list
of
key
words
to
be
monitored,
like
the
names
of
your
competitors,
for
example;
- Assign
a
post
or
a
comment,
if
there
are
several
people
moderating
the
page;
- Save
deleted
posts
or
comments,
which
may
be
useful
in
case
of
conflict
with
a
fan;
-
The
ability
to
pre-create
publications
and
to
schedule
their
publications
for
later.
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Website: http://conversocial.com/hello/ Rates: Conversocial is available on the basis of 3 offers, from 85 per user per month to 140 per user per month. The main differences between these offers are in the sharpness of the management roles of individual administrators. Our impression: An application that (almost) only does moderation, but it does it well. If you want a full backoffice with detailed statistics and a rich and integration with other applications, Buddy media and Involver AMP are better equipped, but also much more expensive. If you are interested in (mainly) moderation and management of conversations on your pages, Conversocial is the best choice. You can request a free trial account for 14 days. On the other hand, given the billing per user, the service can become expensive if you need to involve many administrators. At 10 users (which is often the case if you manage several pages), the service will cost at least 850 / month. Prices that can make you take a step back and second guess your decision.
2. Oorook
Oorook
is
an
application
developed
by
a
French
player
in
the
moderation
market
that
has
been
around
for
several
years:
Scan
&
Target.
Specialized
originally
in
automated
tools
for
moderation
in
forums,
chat
and
other
community
web
applications,
it
was
only
natural
that
they
adapt
their
technology
for
Facebook.
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Oorook lets you moderate several pages from a single console, located on Facebook. Therefore, you need to be connected to Facebook to access it. However, the tool only notes comments that are potentially bad, so it doesnt allow you to see all the publications and comments from the page if they are considered to be good by the program.
Website: http://www.facebook.com/pages/Oorook/116578501734185 Rates: There is a free offer that is limited to 50 messages a day, and then you must pay 29 a month for 250 messages a day and 4,500 a year for a more active page. Our impression : There are too many (lots!) shortcomings for us to recommended Oorook at this point: the interface is average, the moderation is completely automated, the results are often surprising, and multi-lingual, the e-mail alerts do not give you the content of the publications, forcing you to systematically go onto the application. In short, after several days of testing, we abandoned the solution. It remains an option that is free and basic if you want to receive alerts, but it will not follow your page in a proactive manner.
3. Graph-o-meter
The
management
and
moderation
tool
Graph-o-Meter
was
developed
by
the
French
agency
909c.
It
is
available
for
free
in
the
beta
version
since
the
first
quarter
of
2011.
This
tool
lets
you
manage
all
the
pages
of
you
administrate
on
one
interface
with
Facebook
Connect.
It
is
available
in
both
English
and
French.
You
can
then
view
the
publications
made
on
the
wall
of
Page 49
your page, mark them as read, tag or delete them (either a post directly on your wall, or a comment on a post, a photo, a video, or a link). You can also consult a list of your most active fans (those with the most comments and most likes on your page). Another option: the ability to upload an excel file of your data (publications or fans). You also have the ability to create your publications directly from this tool (text, photos, albums, links, or flash), and also to plan publications in advance.
Website: http://www.graph-o-meter.com Rates: this version is free at the moment (beta version) Our impression After several days of testing, we found that this application can be a good tool for community managers who do not have the budget to invest in a paid solution. It allows you to organize the validation of publications by your fans and to plan the posting of statuses. It also lets you identify the most active fans on your page.
Page 50
However, there are still many gaps in this solution: first of all, the load time is much too long, which makes the using the application unbearable. Having to wait more than 20 seconds for each page view makes it unusable on a daily basis. When it comes to the moderation of the content posted by our fans, we were left unsatisfied. Some information requires verification directly on the page: for example, you cannot see what post a publication references. Another example: we could not read the videos posted on the wall, you could only access a URL of that video. It made it difficult to see if the content was correct, and you were therefore required to return to Facebook, which made the process a bit cumbersome. Another disadvantage: You only have the data (publications and fans) for the last 30 days. This makes it impossible to identify the top fans for more than the last 30 days or find a publication from a previous month. Last criticism, the ergonomics leave much to be desired and even after several days of use, we still had a hard time navigating the interface. In conclusion, this application should only be used by community managers who do not have budgets, but if you have a little leeway, head in another direction.
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Website: http://www.tigerlilyapps.com/wallmanager Rates: Previously divided into three offers ranging from 199 to 699 a month, the Wall Manager is now, since summer 2011, only available on request from 3,000/year. Our impression: The Tigerlilly wall manager is not available in self service, even for a trial period of a couple days (a bit frustrating!). So, we cannot give you any feedback. Tigerlilly applications are generally clear and easy to use, and its most likely that the wall manager is not an exception to this rule. The few screenshots on the site make it seem that this is the case: neat and clear. The disadvantage is the price, making it unavailable to small and mid-size pages.
5. Fangager
Fangager
is
a
solution
only
available
in
English
with
the
following
promise:
Unlock
your
fans
potential
with
FanGager.
The
proposed
device
is
composed
of
a
backoffice
and
page
moderation
from
an
app
store
where
you
can
order
Facebook
applications.
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The FanGager Admin, (name of the moderation and management back office) is presented as an intuitive dashboard, including the following: - A comprehensive database of Facebook fans and Twitter followers; - Identification of top fans; - Targeting a specific group of fans; - Management and monitoring of your engagement; - Retrieve reports; - A platform that integrates your CRM system.
Website: http://www.fangager.com/site/ Rates: the rates are not available on the site. However, here are the prices reported by the editor: - Back office only (without installation): $1,500 /month - Installation of the complete platform (Backoffice + basic applications) $5,000 then $2,000/month - Additional applications: $3,000 per application Our impression The value proposition of this product is interesting: it sets up entertaining mechanics rewarding fans for their actions on the page (visits to your site, clicks on a link, responses to questions, etc) in other terms; you reward your fans for all the positive and rewarding actions they do for you! It uses the same system that has made Foursquare so successful with its badges.
Page 53
Unfortunately, once you get past the appeal of this promise, the implementation is disappointing. The application, entirely developed in Flash, is sorely lacking in sex appeal, and proves to be quickly limited and unattractive. In addition, the prices are completely unattainable for small and mid-size pages. It seems like a more affordable self-service option is in the works, but while waiting, kick this product to the curb.
6. Post
Planner
Post
Planner
is
a
publication
planning
service.
It
is
a
Facebook
application
that
is
accessible
simply
by
installing
Post
Planner
on
your
account.
This
service
lets
you
publish
Facebook
statuses
(either
instantaneously
or
planned
for
another
date),
on
your
profile
or
your
page.
Like
on
Facebook,
you
can
attach
a
photo,
a
link,
or
a
video.
Then
choose
the
date
and
time
of
your
post
(the
time
zone
field
lets
you
adjust
the
time
of
the
publication
to
the
time
zone
of
your
audience).
Another
option
lets
you
manage
the
frequency
of
repeats
of
the
publication
(if
necessary).
You
can
then
find
all
of
the
planned
publications
in
the
your
plan
section.
At
any
time
you
can
edit,
re-plan
or
delete
your
statuses.
Page 54
Website: http://apps.facebook.com/postplanner/
Rates: To publish on your profile, access to the application is free. On the other hand, the pro offer that lets you publish on your pages is not free: $4.95 a month with a free trial for 30 days. You can subscribe to a pro offer white page for $20/month that lets you customize the links under the publication (indicating published via [your brand] for example). Our impression One merit of this service is its simplicity: a single installation from your Facebook account is sufficient. The interface (only available in English) is very clear. Its a shame that you have to enter your banking details just to test the free version for 30 days. This is a good service if you are solely looking for post planning, but it too limited for most Community Managers, who prefer other solutions that offer this function as well as others (AgoraPulse, Conversocial, TigerLily, etc.).
Page 55
Page 56
Website: http://agorapulse.com (.fr for the French version) Rates: The 5 AgoraPulse offers with the page manager: - Bronze Offer ($14/month/ page): the maximum number of fans is 1,000 and the qualification option is not available. - Silver Offer: ($29/month/ page) : the maximum number of fans is 3,000 and the qualification option is available. - Gold Offer: ($69/month/ page) : the maximum number of fans is 30,000 and the qualification option is available. - Platinum Offer: ($145/month/ page) : the maximum number of fans is 100,000 fans and the qualification option is available. - Diamond Offer: (from $360/month/ page) : there is no limit on the number of fans and the qualification option is available. The added bonus - No limit on the number of administrators: all the administrators of the page have access to the manager - The categorization system of fans and publications through key-words (or an easy way to find prospects, employees, ambassadors, etc.) - The qualification system that allows you to transform your fan page to a real generator of qualified contacts (and to find out, for example, how many fans are also clients!).
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VII.
1. Hyper
Alert
Hyper
is
not
a
moderation
application,
but
a
way
to
receive
e-mail
alerts
every
time
a
publication
or
comment
is
posted
on
the
wall
of
your
page.
It
will
therefore
greatly
facilitate
your
tasks
as
moderator.
Its
a
great
solution
for
small
budgets
(since
its
free!).
The
principal
is
very
simple.
You
create
an
account
with
your
e-mail
address
and
a
password,
then
you
enter
the
URL
of
the
pages
that
you
wish
to
watch
and
choose
the
frequency
of
notifications
(from
instantly
to
weekly).
You
are
not
limited
to
a
certain
number
of
pages
and
you
can
receive
alerts
for
any
page.
The
alerts
are
clear
and
well
presented,
and
they
even
include
images,
which
calls
for
less
work
on
the
moderation
of
published
photos.
Website: http://www.hyperalerts.no/
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Rates: The application is currently in the Beta stage, and it is offered for free. We have a hunch that it will soon become a paid service. Our Impression: The application is very simple, and in just a few seconds, your alerts can be set up. You can create alerts for any page, not necessarily just the pages you administrate. So, for example, you can keep the page of your competitor under surveillance. The tool is limited to e-mail alerts: there is no way of archiving publications, and there is no possibility to flag or delete publications. It is a good way to receive alerts, but if your page gets a lot of publications and comments, your inbox can quickly become drowned in content to sort through. A tool limited to e-mail notification, yet it does it well. There is a little uncertainty about the sustainability of the solution, it is still in Beta, and it is not sure that it will remain a free option.
2. Meediafeedia
Meediafeedia
offers
Facebook
page
administrators
a
message
center.
It
allows
you
to
manage
posts
on
walls
of
pages
(and
specifically
to
plan
publications).
However,
it
does
not
allow
you
to
manage
publications
by
fans:
there
is
no
moderation
option,
so.
On
the
other
hand,
this
tool
lets
you
receive
instant
e-mail
notifications
to
monitor
the
activity
on
your
wall.
Website: http://mediafeedia.com/ Rates: At the moment, this solution is in the beta version, and free.
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Our impression: The tool did not leave us satisfied. The e-mail notifications are notably better than those offered by Facebook, but not being able to choose the frequency of reception makes it inconvenient (especially for very active pages!). The management for sending (instant or planned) publications is not comprehensive enough, since it does not moderate the publications of fans. If you are looking for a simple notification tool, we suggest you take advantage of Hyperalerts, a simpler option that is also free!
3. Pagenotifier
Pagenotifier
lets
you
receive
e-mail
notifications
of
your
favorite
pages.
This
service
chooses
by
default,
the
last
pages
that
you
become
fan
of,
and
asks
you
to
differentiate
between
notification
of
publications
by
the
administrator,
and
publications
by
fans.
Website: http://fanpagenotifier.com/ Rates: At the moment, this solution is in the beta version, and free. Our impression : It could be useful to watch pages that you are a fan of, without being an administrator. However, the page notifier does not let you directly access the pages that you administrate (no filter or search
Page 60
fields). When you are a fan of a multitude of pages, it can become difficult to navigate! On the other hand, we appreciate the choice to receive notifications based on the author of the publication: if you want to follow your own page, you only want to be notified of the publications of your fans, but if you want to watch the page of a competitor, you would want to watch the publications on the page itself. In conclusion, we found this tool to be much less practical than Hyperalerts.
4. Nutshellmail
Nutshellmail
lets
you
watch
over
your
presence
on
social
medias
(your
Facebook
and
Twitter
accounts,
among
others)
by
e-mail.
Just
choose
which
page(s)
you
want
to
monitor
(only
those
you
administrate)
or
Twitter
account.
You
can
then
choose
how
often
you
want
to
receive
summary
messages
for
all
of
your
monitored
pages:
you
maximum
frequency
available
is
once
an
hour
(no
instant
notification).
However,
you
can
decide
to
not
receive
notifications
on
certain
days.
Website: https://nutshellmail.com
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Rates: At the moment, this solution is available for free. Our impression: This solution has the merit of being able to satisfy a community manager who wants to have a global view on their presence in social media. You can receive an hourly summary of all the activity on their Facebook page(s), their Twitter account(s) or even their Foursquare account (less availability) This tool should definitely not be chosen if the objective is to be informed, in real time, of the activity on a page. However, it can be a complimentary solution, especially for the week-end; so you only activate notifications for Saturday and Sunday, at a reasonable frequency that allows you to keep an eye on a page while keeping some free time!
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1. Conversocial
In
addition
to
its
management
and
moderation
tools,
Conversocial
offers
an
entire
page
to
calculate
and
compare
your
IPM
(of
the
last
30
days)
to
your
competitors.
The
IMP
(interactions
per
thousand
fans)
is
the
sum
of
comments
and
likes
reported
in
relation
to
the
number
of
publications
and
the
number
of
fans.
It
provides
you
with
an
alternative
indication
of
results
rather
than
just
number
of
fans.
Having
a
substantial
community
is
good,
but
having
an
active
community
is
better!
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Website: http://app.conversocial.com/profiler/ Rates: this service is available for free Our impression: This tool is simple and lets you have a quick and comprehensive overview of the level of interaction on your page. Of course, this does not let you qualify the type of interaction that is occurring on your page (perhaps an important IPM is due to many complaints from fans, in this case the interaction is present, but negative). Another setback of the tool: it is impossible to make calculations for any other period outside the last 30 days. So remember to take screenshots. On the other hand, we do appreciate how simple it is to use, the distinction between the types of content, and the classification of the top 10 pages by IPM.
2. Wildfireapp
Available
to
everyone
for
free,
the
Monitor
of
Wildfire
tool
lets
you
compare
the
evolution
of
the
number
of
fans
for
several
pages,
whether
you
are
an
administrator
or
not.
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Our impression: Simple, clear, and precise, this tool is good option if you want to know the number of fans (and evolution) of several pages. This statistic should not be the only gauge of success, even if it initially constitutes an audience (customers and prospects). The level of engagement and interaction must complete this chart. In short, this is a tool that can be complemented by Conversocial!
3. Allfacebook
AllFacebook
is
widely
known
for
being
the
most
popular
and
most
consulted
non-official
blog
of
Facebook.
Something
that
we
may
hear
about
less
often
is
that
Allfacebook
also
offers
a
statistics
tool
that
lets
you
see
figures
of
several
pages
(whether
or
not
you
are
an
administrator).
The
tool
gives
you
access
to,
among
other
things:
-
Detailed
statistics
about
your
fans
-
Information
on
your
competitors;
-
Analysis
of
the
different
interactions
and
content
of
the
page.
Website: https://www.allfacebookstats.com Rates: Allfacebook has 4 offers depending on what you needs: - Free offer: this offer limits you to a maximum of 3 pages and one user. You only have information from the last 30 days.
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- S offer ($69/month): this offer limits you to 10 pages and one user. You only have information from the last 3 months. -M offer ($199/month): this offer limits you to a maximum of 30 pages and 3 users. The information you have is limited to the last 6 months. - L offer ($399/month): this offer limits you to a maximum of 75 pages and 5 users. The information you have is unlimited in time. The export in CSV is exclusive to this offer. Our impression Only available in English and German, this statistical tool is a bit cold and riddled with Excel charts. However, it offers a wealth of data that can be used by a community manager in need of figures for reporting. Each figure is explained by a definition with the assistance component. The free version is sufficient for community managers who want to expand their reporting but who do not necessarily have the budget to invest in paid tools.
4. Socialbakers
Socialbakers
(previously
Facebakers)
is
known
for
being
a
site
for
news
and
figures
on
Facebook
(the
baseline
is
also
Heart
of
Facebook
Statistics).
It
allows
you
to
access
the
evolution
of
number
of
fans
and
pages
according
to
several
criteria,
for
free
(country,
type
of
page,
etc.).
Something,
less
known,
is
that
Socialbakers
also
offers
an
advanced
statistical
product
to
deepen
your
knowledge
about
your
competition:
Socialbakers
analytics.
This
solution
gives
you
access
to
different
data
for
each
page
you
follow:
- Total
number
of
fans
and
evolution;
- The
engagement
of
your
fans;
- The
quality
of
content;
- Publications
and
most
engaged
fans;
- Daily
interactions;
- Identification
of
key
influencers,
or
your
ambassadors;
- Etc.
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Website: http://analytics.socialbakers.com/ Rates: this tool is free for associations and charities. (Just contact Socialbakers directly at the following e-mail address: info@socialbakers.com) For everyone else, 5 offers are proposed, and they include all the same options, the number of pages is the only differentiating point: - Single ($50/month) : 1 page - Basic ($100/month) : 3 pages - Multi 7 ($200/month) : 7 pages - Multi 20 ($400/month) 20 pages - Multi 100 ($1,000/month) : 100 pages All plans offer a 14-day free trial. Our impression You can only test the platform with 2 pages: Pizza Hut UK or Starbucks UK. You can then see that Socialbakers offers a significant comparative panel as an effective monitor.
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The Facebook statistics tool is quite difficult to decipher, but the solution has the merit of simplifying your reading and analysis of statistics on your page. But the true added value lies in the comparison with other pages, even those that you do not administrate. You can easily identify the days when the number of fans increases on a competitors page and match this data to a specific publication, without having to consult an entire page. You can also identify your most active fans, as well as those of your competitor! However, this solution is a bit pricey: $100/month just for a service with the ability to compare 2 pages, and nothing else. This option is not for everyone, especially if you have a tight budget.
5. Pagelever
PageLever
is
a
tool
that
completes
the
statistics
capabilities
provided
by
Facebook
(If
you
think
Facebook
Insights
leaves
something
to
be
desired,
youre
not
alone.)
Pagelever
is
a
platform,
only
available
in
English,
where
you
can
find
a
series
of
very
specific
statistics:
growing
number
of
fans,
fan
demographics,
visibility
of
publications,
involvement
of
fans
on
the
page,
etc.
All
can
be
exported
in
CSV.
Website: http://pagelever.com/ Rates: Pagelever has 3 offers; each has a 14-day free trial: - Standard Offer ($34/month): 5 pages, 50,000 fans and a user account.
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- -
Pro Offer ($64/month): 10 pages, 500,000 fans, and 3 user account. Premium Offer ($94/month): 20 pages, 5,000,000 fans and 5 user accounts
Our impression: Page Lever keeps its promises: this tool does complement the statistics capabilities provided by Facebook (however, sometimes unclear). The interface is well made: the statistics are grouped by themes. We appreciate the context help that makes it easier to understand the importance of specific data, and the definitions of terms. For example, it is very easy to find the sources to unsubscribe for a particular period. The choice of the period that we want to study is obviously a capital option for a statistics monitoring tool. Last positive point: sending a weekly summary of the key statistics of your page is very convenient for regular reporting with the hierarchy!
1. Involver
Involver
does
not
only
provide
25
applications
for
content
management,
it
also
offers
a
backoffice
animation
and
moderation
that
can
carry
out
tasks
as
varied
as
moderation,
statistical
analysis,
management
of
publications
(programmed
publications)
and
various
applications
on
the
page.
Website:
http://www.involver.com
Rates:
Some
applications
can
be
tested
for
free,
while
others
are
not
available
unless
you
choose
a
paid
option.
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Our impression: We were not able to use this application, so it would not be possible for us to give an objective impression. However, we can note that Involver is used by very large brands, which can be a gauge of credibility.
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2. Buddymedia
This
solution
offers
a
complete
platform
to
manage
your
Facebook
page
from
a
dedicated
backoffice.
- Possibility
to
moderate
by
key
words
that
you
define
yourself
(names
of
competitors,
for
example);
- Provides
access
to
dedicated
statistics
(monitoring
all
key
performance
indicators,
data
analysis
at
all
levels
of
commitment)
Website: http://www.buddymedia.com/ Rates: No information on prices, only available upon request. Our impression: we were not able to use this application, so it would be impossible to give an objective impression. With that said, Buddy Media is used by very big brands in the United States, a gauge of credibility.
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3. Vitrue
Along
with
Involver
and
Buddy
Media,
Virtue
is
one
of
the
most
significant
editing
applications
in
the
US.
Their
offer
is
divided
into
three
main
themes:
- The
applications
;
- The
tabs;
- The
publisher
The
applications
will
help
create
a
registration
form
for
a
newsletter,
a
quiz,
printable
coupons,
competitions,
a
video
player,
and
more
than
11
different
applications.
The
tabs
will
let
you
create
custom
built
personalized
tabs,
much
like
the
offer
of
Tiger
Lily,
but
with
more
features
and
flexibility,
for
example,
with
the
interface
and
the
final
result:
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The publisher lets you moderate the page, publish content on a defined schedule, access detailed statistics, and publish content from certain applications directly on your wall.
The applications are essentially wall apps. Basically, they are applications that let you publish rich content, in flash, directly on the wall of your page. Thus, you can publish a coupon, a survey, or a contest directly in the newsfeed of your fans instead of on a tab of the page. This method can achieve high interaction and much higher participation.
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Website: http://vitrue.com/ Rates: The Virtue platform starts at $2,000 per month, per page, which makes it a tool, albeit a very complete one, reserved for major brands. Our impression: A very rich tool with undeniable assets when it comes to certain points: the only one to offer wallapps and a system for rich publications to several pages and even to people who have liked one of your web pages (article, product, etc.). But it lacks some features like management and qualification of fans. Finally, the price makes it clearly reserved for major accounts.
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4. ContextOptional
ContextOptional
(acquired
by
Efficient
frontier
in
May
2011)
is
an
agency
that
proposes
products
and
services
for
management
of
your
Facebook
page.
This
player
offers
to
assist
you
in
implementation
strategy
and
even
community
management.
On
the
product
side,
ContextOptional
offers
publishing
and
moderation
tools
to
enhance
your
community
management
on
a
daily
basis:
- Manage
several
pages
from
one
interface
;
- Create
filters
for
words,
banished
phrases
from
your
page
[create
watch
lists
that
automatically
delete
certain
words
or
publications,
or
by
highlighting
them
(flag
and
highlight)]
;
- Allows
you
to
organize
the
display
of
comments
by
your
own
standards;
- Allows
you
to
plan
publications;
- Allows
you
to
compare
the
quality
of
publications
with
other
pages.
Context Optional also offers a gallery of applications to integrate directly on your page (classic sweepstakes and contests).
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Website: http://www.contextoptional.com/ Rates: There is no provided information on prices, everything is available upon request. According to our information, rates start around $1,500 to $2,000 per month. An offer reserved for large accounts. Our impression: we were not able to test this solution, so it would be impossible to offer an objecting impression.
X. Conclusion
In
this
guide,
we
had
the
ambition
of
providing
you
with
a
range
of
what
was
best
in
terms
of
Facebook
applications
and
tools
that
facilitate
your
daily
life.
We
purposely
made
this
guide
a
sort
of
summary
of
available
options,
an
exhaustive
list
if
you
will,
and
so
there
are
of
course
other
solutions
out
there.
But
the
goal
was
to
be
as
concise
as
possible.
After
reading
the
guide,
which
tools
stand
out
the
most
to
you?
It
all
depends
on
your
needs
and
your
profile
(a
SMB
will
not
have
the
same
needs
as
a
big
account!)
To
create
a
customized
welcome
page
Pagemodo
has
the
merits
of
being
easy-to-use
and
accessible,
when
it
comes
to
prices.
For
a
more
extensive
welcome
page,
Iwipa
is
recommended:
you
can
basically
create
a
mini-site
on
your
welcome
tab
without
having
technical
expertise.
To
organize
contests
without
having
to
go
through
an
agency
that
creates
an
ad
hoc
application
(count
on
a
minimum
budget
of
$5-10,000),
you
can
use
Involver,
Buddy
Media,
or
Context
Optional,
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if you have an adequately large budget (rates start at around $2,000/month to access the contest application). WildfireApp is just as expensive and the only offers suitable for serious brands and pages start at $5,000 per campaign. There are two distinguishing approaches: rates by organized contest, and monthly charges without obligation. With the offers from North Social and AgoraPulse, you get access to self-service contest applications at any time for a monthly subscription starting at $49/month for AgoraPulse (for a page with 30,000 fans) and $19.99/month for North Social (for a page with 1,000 fans or $79.99 for 30,000 fans). Advantages for AgoraPulse: several types of contests are available (sweepstakes, quiz, photo contest, as well as an Instant Win application) whereas North Social only offers the sweepstakes option. To manage a shop tab online, Bookset and Payvment will suit you perfectly, in their free versions. If you are looking for a tool for fan management and wall moderation, Conversocial is a great choice, and you can test it yourself, which is not an option for TigerLily. But the price can quickly become an issue as you pay by user. TigerLily is equally suitable, but it is an option solely reserved for large budgets. AgoraPulse lets you manage your page and your fans for a more affordable price (from 9/month for a page of 1,000 fans). If you are looking for a tool that completes Facebook notifications (not at all reliable in our experience), we recommend HyperAlerts: their notifications are very well made and the tool is free (for now!). Do you need to compare several pages, in terms of engagement, and not only by number of fans? The online tool Profiler from Conversocail is a must: available for free, it lets you compare the engagement (IPM) of several pages simultaneously. Finally, if you want to effectively complement the statistics provided by Facebook, we recommend PageLever, very useful and complete in providing detailed reporting.
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