Where is the 2012 Honda Civic?
http://tier10lab.com/2011/08/09/where-is-the-2012-honda-civic/ August 9, 2011
ByJoseph Olesh The Japanese have gone through much. No one will forget the wreckage caused by March 2011'searthquake/tsunami. And as much as the country had the eyes and ears of the world for the weeks thatfollowed, we've moved our focus to other stories, other headlines. Refocusing attention on Japan, andtheir recovery, might just provide some inspiration in these tumultuous finical times.For years, the Japanese -- particularly the Big-3 of Honda,ToyotaandNissan-- prided themselves on
"lean" manufacturing -- keeping low inventory and just-in-time production. This model has provensuccessful, so long as processes and conditions under which those processes work goes unchanged.The tsunami changed everything.Now, some 4 months later, Japanese automakers are not only nearing pre-disaster levels, but haveemphatically rallied back. The three companies worked together, sharing valued relationships andconnections with suppliers to bring the high demand for parts to a manageable level. This cooperation inthe face of disaster is inspiring and offers insights to how combined efforts can tackle even the mostdaunting of situations (i.e., the financial instability of the United States and an inability to communicate innonpartisan ways.)“We are pleased to see a positive turnaround represented by this significant improvement in our production situation,” said Honda Canada executive vice president Jerry Chenkin at Honda Canada’snew, eco-driven headquarters in Markham. “Throughout this crisis, Honda has been working hard toachieve a speedy recovery, while maintaining a focus on our longer-term plans for continued growth insales and production in order to meet the growing needs of our customers.”Speaking directly to production levels, the anticipated2012 Honda Civichas shipped 10,000 to 12,000units. However, the US and Canada sell close to 35,000 Civics per month. “If I had another hundred, Icould have sold another hundred,” saysBrian Benstockof Paragon Honda. Benstock has been selling the
2012 Civicfor around 60 days and when asked how many he has sold, Benstock said with a laugh: “All of them.” Later, he noted that the production/supply aftermath of the earthquake “made a hot product evenmore difficult to get."