© Copyright 2011 The Coca-Cola Company.
2020: Water Megatrends and Effects
1.2/3 of world populationin severe water stress2.1/3 of world land areain severe water stress3.Significantwater quality degradation4.Precipitation patterns change:more droughts andfloods5.Significantincrease in competition for freshwater 6.More aggressiveallocation,increased prices,
conflict potential7.Two billion moreurban residentsby 2030
8.Variable adaptation bypublic sector
9.Water infrastructureneeds require $1 trillion+between now and 2025