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P. 1
DH can tho

DH can tho

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Published by api-3834190

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Published by: api-3834190 on Oct 18, 2008
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03/18/2014

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I.Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nhi\u1ec1u nh\u00e2n t\u1ed1 \u0111\u00e3 l\u00e0m t\u0103ng nhu c\u1ea7u th\u00f4ng tin nhi\u1ec1u h\u01a1n v\u00e0
t\u1ed1t h\u01a1n c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.Khi c\u00e1c c\u00f4ng ty c\u00f3 ph\u1ea1m vi h\u1ecdat \u0111\u1ed9ng trong n\u01b0\u1edbc
v\u00e0 tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng ch\u00fang ta c\u1ea7n c\u00f3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i ho\u00e0n to\u00e0n h\u1ee3p
l\u00fd v\u00e0 th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng \u0111\u00f3 ho\u1eb7c khi \u0111\u00e3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng
hi\u1ec7n c\u00f3,c\u00e1c doanh nghi\u1ec7p hay c\u00e1c c\u00f4ng ty c\u0169ng ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh
kinh doanh c\u00f9ng ch\u1ee7ng l\u1ecdai s\u1ea3n ph\u1ea9m.\u0110\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb 1976 c\u00f4ng ty c\u1ed5 ph\u1ea7n s\u1eefa
vinamilk Vi\u1ec7t Nam \u0111\u00e3 l\u1edbn m\u1ea1nh v\u00e0 tr\u1edf th\u00e0nh doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh c\u00f4ng
nghi\u1ec7p ch\u1ebf bi\u1ebfn s\u1eefa hi\u1ec7n \u0111ang chi\u1ebfm l\u0129nh 75 % th\u1ecb ph\u1ea7n s\u1eefa t\u1ea1i Vi\u1ec7t Nam .Ngo\u00e0i vi\u1ec7c
ph\u00e2n ph\u1ed1i m\u1ea1nh trong n\u01b0\u1edbc v\u1edbi m\u1ea1ng l\u01b0\u1edbi 183 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 g\u1ea7n 94.000 \u0111i\u1ec3m b\u00e1n
h\u00e0ng ph\u1ee7 \u0111\u1ec1u 64/64 t\u1ec9nh th\u00e0nh, s\u1ea3n ph\u1ea9m vinamilk c\u00f2n \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u sang nhi\u1ec1u n\u01b0\u1edbc
M\u1ef9 ,Ph\u00e1p, Canada, Ba Lan,\u0110\u1ee9c,Khu v\u1ef1c Trung \u0110\u00f4ng,\u0110\u00f4ng Nam \u00c1\u2026..T\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn
nay,do m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u1edf ch\u00e2u \u00dac v\u00e0 ch\u00e2u Phi,nhi\u1ec1u m\u1eb7t h\u00e0ng ch\u1ebf bi\u1ebfn
s\u1eefa c\u1ee7a c\u00f4ng ty c\u1ed5 ph\u1ea7n s\u1eefa vinamilk Vi\u1ec7t Nam ti\u00eau th\u1ee5 m\u1ea1nh \u0111\u1ea1t kim ngh\u1ea1ch xu\u1ea5t
kh\u1ea9u g\u1ea7n 50 tri\u1ec7u USD b\u1eb1ng 60% k\u1ebf h\u1ecdach n\u0103m. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 vinamilk ng\u00e0y c\u00e0ng
\u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng .
II.1.V\u1edbi ti\u1ec1m n\u0103ng ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a vinamilk tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ed1i th\u1ee7
c\u1ea1nh tranh ng\u00e0y c\u00e0ng nhi\u1ec1u.C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ng\u00e0y m\u1ed9t \u0111\u1ed5 x\u00f4 v\u00e0o Vi\u1ec7t Nam
\u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u0110\u00f3 l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn cho vinamilk trong qu\u00e1
tr\u00ecnh c\u1ea1nh tranh gi\u00e0nh th\u1ecb tr\u01b0\u1eddng s\u1eefa. Hi\u1ec7n t\u1ea1i ,vinamilk \u0111ang ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c \u0111\u1ed1i
th\u1ee7 c\u1ea1nh tranh trong n\u01b0\u1edbc hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1ed1i
th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n c\u1ee7a vinamilk.Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay s\u1eefa vinamilk v\u00e0 Nutifood
\u0111ang d\u1eabn \u0111\u1ea7u ng\u00e0nh s\u1eefa ,nh\u01b0ng s\u1eefa b\u1ed9t c\u1ee7a Abbott d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng
Vi\u1ec7t Nam do gi\u00e1 b\u00e1n cao h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba.N\u1ebfu t\u00ednh gi\u00e1 trung b\u00ecnh c\u1ee7a
th\u1ecb tr\u01b0\u1eddng n\u0103m 2005 ,gi\u00e1 s\u1eefa kh\u1ecfang 122 \u0111/gam th\u00ec gi\u00e1 s\u1eefa c\u1ee7a Abbott l\u00ean \u0111\u1ebfn 222
\u0111/gam so v\u1edbi Nutifood ch\u1ec9 77 \u0111/gam v\u00e0 Vinamilk 89 \u0111/gam.
_ T\u00ednh th\u00e0nh ph\u1ea7n ghi tr\u00ean nh\u00e3n th\u00ec s\u1eefa b\u1ed9t h\u00e0ng ng\u1ecdai nh\u1eadp v\u00e0 h\u00e0ng n\u1ed9i kh\u00f4ng kh\u00e1c
nhi\u1ec1u nh\u01b0ng s\u1ea3n ph\u1ea9m c\u1ee7a Enfa,Abbott,Mead JohnSon v\u1eabn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a
chu\u1ed9ng v\u00ec c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u n\u0103m v\u00e0 \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t l\u00e0 c\u00e1ch l\u00e0m th\u1ecb tr\u01b0\u1eddng chuy\u00ean
nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n c\u1ee7a h\u1ecd.
_ Theo s\u1ed1 li\u1ec7u c\u1ee7a AC Nielsen, ba nh\u00e3n hi\u1ec7u s\u1eefa b\u1ed9t c\u00f3 doanh thu h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb
tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 Abbott,Dutch Lady v\u00e0 Vinamilk.
_ \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a Abbott,Mead
Johnson ,Dutch Lady b\u1eb1ng c\u00e1ch tung ra nh\u1eefng nh\u00e3n hi\u1ec7u c\u1ea3i ti\u1ebfn ho\u1eb7c nh\u1eafm \u0111\u1ebfn \u0111\u1ed9 tu\u1ed5i
v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb cao h\u01a1n .Hi\u1ec7n Dutch Lady,Vinamilk c\u00f3 tr\u00ean 100 nh\u00e3n kh\u00e1c nhau,
Nutifood v\u00e0 Mead Johnson c\u00f3 \u00edt nh\u00e3n hi\u1ec7u h\u01a1n n\u00ean kh\u00f3 c\u1ea1nh tranh.

1

_ Dutch Lady v\u01b0\u1ee3t l\u00ean khi tung s\u1ea3n ph\u1ea9m m\u1edbi c\u00f4 g\u00e1i H\u00e0 Lan 123 v\u00e0 456 v\u1edbi c\u00f4ng th\u1ee9c
3 t\u00e1c d\u1ee5ng \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y s\u1ee9c mua v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn v\u00e0 li\u00ean t\u1ee5c , t\u1ed5
ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb si\u00eau th\u1ecb \u0111\u1ebfn li\u00ean k\u1ebft v\u1edbi b\u1ed9 gi\u00e1o d\u1ee5c thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau
d\u00f9ng.
_ \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd \u1edf \u0111\u00e2y tuy l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eefa gi\u00e1 cao ch\u1ec9 b\u00e1n \u1edf c\u00e1c c\u1eeda h\u00e0ng chuy\u00ean
ho\u1eb7c si\u00eau th\u1ecb nh\u01b0ng Abbott l\u1ea1i ti\u00ean phong trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o b\u00e1n k\u00eanh c\u1eeda
h\u00e0ng t\u1ea1p h\u00e1o v\u1ed1n l\u00e0 k\u00eanh c\u1ee7a nh\u1eefng nh\u00e3n hi\u1ec7u gi\u00e1 trung b\u00ecnh.G\u1ea7n 45% l\u01b0\u1ee3ng s\u1eefa
Abbott b\u00e1n ra qua k\u00eanh n\u00e0y.

1.1 .Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ng\u00e0y c\u00e0ng k\u1ecbch li\u1ec7t v\u00ec th\u1ebf m\u00e0 trong nhi\u1ec1u
n\u0103m qua vinamilk \u0111\u00e3 ti\u1ebfn h\u00e0nh \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7:
_Vinamilk \u0111\u00e3 tri\u1ec3n khai 3 \u0111\u1ee3t \u0111\u00e1nh gi\u00e1 tr\u00ecnh d\u1ed9 c\u00f4ng ngh\u1ec7 c\u1ee7a s\u1ea3n xu\u1ea5t. Vi\u1ec7c t\u1ed5 ch\u1ee9c
\u0111\u00e1nh gi\u00e1 tr\u00ecnh \u0111\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u1eb1m nh\u1eadn bi\u1ebft m\u1ee5c ti\u00eau xu\u1ea5t ph\u00e1t \u0111i\u1ec3m c\u1ee7a t\u1eebng th\u1eddi
k\u1ef3, m\u00e0 \u1edf \u0111\u00f3, c\u00f3 th\u1ec3 so s\u00e1nh tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7 c\u1ee7a C\u00f4ng Ty so v\u1edbi tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7
c\u1ee7a th\u1ebf gi\u1edbi. Sau m\u1ed7i \u0111\u1ee3t \u0111\u00e1nh gi\u00faa tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7 Vinamilk l\u1ea1i \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t
\u0111\u1ed9ng \u0111\u1ea7u t\u01b0 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7. Hi\u1ec7n nay c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng, l\u0129nh v\u1ef1c ch\u1ebf
bi\u1ebfn s\u1eefa Vi\u1ec7t Nam n\u00f3i chung v\u00e0 c\u1ee7a Vinamilk n\u00f3i ri\u00eang \u0111\u00e3 \u0111\u1ea1t t\u1edbi tr\u00ecnh \u0111\u1ed9 ti\u00ean ti\u1ebfn, hi\u1ec7n
\u0111\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi c\u1ea3 v\u1ec1 c\u00f4ng ngh\u1ec7 l\u1eabn trang thi\u1ebft b\u1ecbqua 1 v\u00e0i v\u00ed d\u1ee5 sau \u0111\u00e2y :
-\u0110\u1ea7u t\u01b0 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1eb9 s\u1ea3n xu\u1ea5t s\u1eefa b\u1ed9t s\u1ea5y phun t\u1eeb c\u00f4ng ngh\u1ec7 \u201cg\u00f5\u201d sang c\u00f4ng ngh\u1ec7
\u201cth\u1ed5i kh\u00ed\u201d;
-C\u00f4ng ngh\u1ec7 v\u00e0 thi\u1ebft b\u1ecb thu mua s\u1eefa t\u01b0\u01a1i c\u1ee7a n\u00f4ng d\u00e2n, \u0111\u1ea3m b\u1ea3o thu mua h\u1ebft l\u01b0\u1ee3ng s\u1eefa
b\u00f2, th\u00fac \u0111\u1ea9y ng\u00e0nh ch\u0103n nu\u00f4i b\u00f2 s\u1eefa trong n\u01b0\u1edbc;
-C\u00f4ng ngh\u1ec7 ti\u1ec7t tr\u00f9ng nhanh nhi\u1ec7t \u0111\u1ed9 cao\u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng;
-\u0110\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t v\u1ecf lon 2 m\u1ea3nh;
-\u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 chi\u1ebfc lon s\u1eefa b\u1ed9t, nh\u1eb1m \u1ed5n \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, n\u00e2ng cao
th\u1eddi gian b\u1ea3o qu\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m;
-\u0110\u1ea7u t\u01b0 \u0111\u1ed5i m\u1edbi d\u00e2y chuy\u1ec1n \u0111\u1ed3ng b\u1ed9 s\u1ea3n xu\u1ea5t s\u1eefa \u0111\u1eadu n\u00e0nh;
-\u0110\u1ea7u t\u01b0 thi\u1ebft b\u1ecb m\u1edbi hi\u1ec7n \u0111\u1ea1i trong l\u0129nh v\u1ef1c \u0111a d\u1ea1ng ho\u00e1 bao b\u00ec s\u1ea3n ph\u1ea9m;
*V\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nhi\u1ec1u n\u0103m qua c\u00f4ng ty Vinamilk \u0111\u00e3 s\u1ea3n xu\u1ea5t ra
h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1 t\u00ednh \u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ef1 tr\u00f9 s\u1ebd thay th\u1ebf s\u1eefa
Vinamilk trong t\u01b0\u01a1ng lai, hai lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 s\u1eefa Dielac Canxi premier m\u1edbi v\u00e0
caf\u00e9-moment.

\ue000Dielac Canxi l\u00e0 lo\u1ea1i s\u1eefa b\u1ed9t \u00edt b\u00e9o nhi\u1ec1u Canxi, v\u1edbi nhi\u1ec1u c\u00f4ng d\u1ee5ng :ph\u00f2ng

ng\u1eeba b\u1ec7nh lo\u00e3ng x\u01b0\u01a1ng, ch\u0103m s\u00f3c v\u00e0 gi\u00fap tim ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. Ngo\u00e0i ra s\u1eefa
c\u0169ng gi\u00fap b\u1ed5 xung \u0111\u1ea7y \u0111\u1ee7 l\u01b0\u1ee3ng Canxi thi\u1ebfu h\u1ee5t cho ph\u1ee5 n\u1eef trong giai \u0111o\u1ea1n ti\u1ec1n
m\u00e3n kim ph\u00f2ng ng\u1eeba c\u00e1c b\u1ec7nh r\u1ed1i lo\u1ea1n n\u1ed9i ti\u1ebft, b\u1ec7nh ti\u1ec3u \u0111\u01b0\u1eddng , x\u01a1 v\u1eefa \u0111\u1ed9ng
m\u1ea1ch, gan, \u2026..

2
\ue000Cafe-momemt s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc v\u00e0 s\u1ea3n xu\u1ea5t t\u1eeb nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea th\u01b0\u1ee3ng
h\u1ea1ng, 100% c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 rang, xay hi\u1ec7n \u0111\u1ea1i, t\u1ea1o

n\u00ean h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea t\u1ef1 nhi\u00ean v\u00e0 ri\u00eang bi\u1ec7t.
2. B\u1ea5t k\u00ec m\u1ed9t t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p n\u00e0o \u0111\u00f2i h\u1ecfi c\u0169ng c\u00f3 nh\u1eefng nh\u00e0 cung c\u1ea5p \u1edf ph\u00eda sau
\u0111\u1ec3 tr\u1ee3 gi\u00fap cho h\u1ecd trong qu\u00e1 tr\u00ecnh h\u00e0nh \u0111\u1ed9ng kinh doanh. Vinamilk c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 cung
c\u1ea5p v\u1ec1 v\u1eadt li\u1ec7u v\u00e0 trang thi\u1ebft b\u1ecb \u0111\u1ec3 s\u1ea3n xu\u1ea5t. Trong th\u1ef1c t\u1ebf do qui tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u00f2i h\u1ecfi
nh\u1eefng thi\u1ebft b\u1ecb r\u1ea5t \u0111\u1eaft ti\u1ec1n m\u00e0 Vi\u1ec7t Nam ch\u01b0a trang b\u1ecb n\u00ean th\u01b0\u1eddng th\u00ecVinamilk mua
nguy\u00ean li\u1ec7u t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p n\u01b0\u1edbc ngo\u00e0i v\u1ec1 pha tr\u1ed9n th\u00eam c\u00e1c ch\u1ea5t b\u1ed5 xung tu\u1ef3 ch\u1ee9c
n\u0103ng; ho\u1eb7c lo\u1ea1i s\u1eefa gi\u00e1 cao \u0111\u1eb7t mua nguy\u00ean li\u1ec7u pha tr\u1ed9n s\u1eb5n t\u1eeb nh\u00e0 cung c\u1ea5p \u0111em v\u1ec1
\u0111\u00f3ng g\u00f3i v\u00e0 ph\u00e2n ph\u1ed1i.
-Trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u00f2i h\u1ecfi c\u1ea7n ph\u1ea3i c\u00f3 1 l\u01b0\u1ee3ng s\u1eefa b\u00f2 r\u1ea5t l\u1edbn v\u00ec th\u1ebf m\u00e0 n\u00f4ng d\u00e2n
\u0111\u00f3ng 1 vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c cung c\u1ea5p s\u1eefa b\u00f2 cho c\u00e1c c\u00f4ng ty, ch\u00ednh v\u00ec th\u1ebf m\u00e0 n\u00f4ng
d\u00e2n l\u00e0 nh\u00e0 cung \u1ee9ng quan tr\u1ecdng nh\u1ea5t cho c\u00f4ng ty.
-V\u1ec1 ngu\u1ed3n t\u00e0i ch\u00ednh, nh\u00e0 cung \u1ee9ng ch\u00ednh c\u1ee7a Vinamilk l\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng h\u00f9ng v\u1ed1n l\u1ea1i v\u00e0
li\u00ean doanh v\u1edbi nh\u00e0 n\u01b0\u1edbc b\u1eb1ng c\u00e1ch ph\u00e1t h\u00e0nh c\u1ed5 phi\u1ebfu.
3. B\u1ea5t k\u00ec 1 lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o khi s\u1ea3n xu\u1ea5t ra c\u0169ng ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a
ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ph\u1ea3i l\u00e0m v\u1eeba l\u00f2ng kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng l\u00e0 1 y\u1ebfu t\u1ed1
quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u ra c\u1ee7a s\u1ea3n ph\u1ea9m, kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n
trong vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. V\u00ec th\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng nhu
c\u1ea7u c\u1ee7a h\u1ecd c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed7i c\u00f4ng ty.
-Ch\u00ednh v\u00ec th\u1ebf m\u00e0 mu\u1ed1n kh\u00e1ch h\u00e0ng tin c\u1eady v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00ec \u0111\u00f2i h\u1ecfi s\u1ea3n
ph\u1ea9m \u0111\u00f3 ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 ph\u1ea3i ph\u00f9 h\u1ee3pv\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec b\u1ea5t
c\u1ee9 1 kh\u00e1ch h\u00e0ng n\u00e0o khi mua s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u1ec1u ph\u1ea3i tr\u1ea3 gi\u00e1. H\u1ecd c\u00f3 \u01b0u th\u1ebf c\u00f3 th\u1ec3 l\u00e0m cho
l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh h\u00e0ng, gi\u1ea3m b\u1eb1ng c\u00e1ch \u00e9p gi\u00e1 xu\u1ed1ng ho\u1eb7c \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng cao
h\u01a1n v\u00e0 ph\u1ea3i cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 h\u01a1n. V\u00ec th\u1ebf v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra cho ch\u00fang ta l\u00e0 ph\u1ea3i l\u00e0m
sao cho v\u1eeba l\u00f2ng kh\u00e1ch h\u00e0ng.
-N\u00f3i t\u00f3m l\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 1 trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ef1c k\u00ec quan tr\u1ecdng trong vi\u1ec7c ti\u00eau th\u1ee5
s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. S\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn lao c\u1ee7a c\u00f4ng
ty. S\u1ef1 t\u00edn nhi\u1ec7m \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c do bi\u1ebft tho\u1ea3 m\u00e3n nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi
c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.
4. Ch\u00ednh ph\u1ee7 v\u00e0 ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng ch\u1eafc ch\u1eafn c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn c\u00e1c t\u1ed5
ch\u1ee9c v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh nh\u1eefng \u0111i\u00eau m\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 v\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n. Theo k\u1ebf
ho\u1ea1ch c\u1ee7a Vinamilk chi\u1ebfn l\u01b0\u1ee3t trong n\u0103m nay l\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh qui m\u00f4 s\u1ea3n xu\u1ea5t v\u00e0 \u0111a
d\u1ea1ng ho\u00e1 ng\u00e0nh kinh doanh. Trong \u0111\u00f3, \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 s\u1ef1 ki\u1ec7n ch\u00ednh ph\u1ee7 v\u1eeba ch\u1ea5p nh\u1eadn
ch\u1ee7 tr\u01b0\u01a1ng lien doanh v\u1edbi SAMILLER Asia B.V (H\u00e0 Lan) m\u1ed9t c\u00f4ng ty con c\u1ee7a t\u1eadp

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