Gucci — Guilty for men This shows the man to be dominant over the women (which is a traditional stereotype) and shows the women to be passionate for the man which suggests that if a male was to wear the perfume the same affect (or close) will happen. The model looks relaxed but strong and gazes into the camera which shows he is confident because of this perfume. It shows a close up of the couple which suggests intimacy as you are close to them and in their space so it gives a perfume along with the pose of sexual embrace and nakedness gives it a sexual appeal to the audience which the buyer a male may want to feel or achieve or more typically desires. The low key lighting suggests this is a serious situation matches the lighting in a club which may appeal to young business men or young sophisticated men.Calvin Klei CK one Shock (one of the adverts] The adverts shows 4 top models of this era ( L-R Abbey Lee Kershaw, Ruby Aldridge, Bambi (do not know her surname) supermodel Lara Stone and Ruby Aldridge) who are looked up to and seen as beautiful in todays art/ fashion scene and today’s society, this could show that beautiful women wear this perfume. It shows the girls in seductive manner especially Abby Lee who is wearing has a lot of body on show this is appealing to women who may want to achieve this appeal and men who may find this attractive but ideally women as this is who the advert features. It shows them in casual but trendy clothes or underwear appealing to the younger generation (normally Calvin Klein is appealable to anyone) who may dress the same ro have same interests. Ruby holding her hand towards the camera could suggest for the viewer to “join” them and become “cool” and “beautiful” like them by wearing the same perfumeChanel — Coco Madmoiselle roe TT This advert uses a widely respected and loved oF star Kiera Knightly, by using this it gives the perfumes more of a high appeal and commercial appeal as the audience may want to buy what their favourite star is using. Also using a star that is widely known for their beauty and reputation as a Enligsh Rose such as Kiera Knightly also makes the product seem appealable to women who may want to look like her. The style of the photo gives it a vintage, classic look along with the clothes (braces and a white shirt with black trousers ee Preis and styled hair) which keeps to the theme and selling point of the Chanel brand. The soft lighting gives Keira a more feminine and pretty look which will appear to women of all ages but the vintage film along with the clothes will appeal to classic, elite people and her suggestive pose and clothes will give the perfume a sex appeal