top? How do people effectively use the model and the results?These were all questions Appirio asked when we createdCloudSpokes - a
crowdsourcing community for cloud development - earlier this year. As a cloudservice broker, Appirio is focused on helping enterprises successfully adopt,connect and extend public cloud platforms.
Over the last five years, we’ve built
an internal team of 400 cloud experts to do this, but early on saw the need tofoster and tap into a broader community of developers to create solutions forourselves, our customers and the industry overall. The community has since
grown to 25,000+ members and we’re constantly surprised at the different waysit’s being used.
CloudSpokes was not created to just address our needs. Like the protein enzymechallenge mentioned above, crowdsourcing a solution is about effectivelyengaging and fostering a broader community of people to solve tough, interestingor even fun challenges - whether those challenges are presented by us or othersin the industry.
How can a CIO use crowdsourcing to increase innovation?
Understanding the myriad of crowdsourcing services available is just the tip of theiceberg. Crowdsourcing simplifies certain parts of a process - similar to how cloudcomputing pushes certain responsibilities to a specialized provider - but with that
simplicity there’s a cost.
Not everything fits the model. In the cloud development
space specifically, there’s a certain type of project that fits and a certain way to
define that project in a digestible way. Here are a few recommendations on howto use this new model effectively:
Look for the Long-tail