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Water Management- ACF Case Study for ASSOCHAM

Water Management- ACF Case Study for ASSOCHAM

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03/18/2014

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Water Management: The Ambuja Way
Introduction and Background

Ambuja Cements Ltd. was established in 1986. Since establishment the Company has grown from strength to strength. In the last decade the Company showed a tenfold growth. At present the total cement production capacity of the company is 16 million tonnes. The Company has some of the most efficient cement plants in the world and its environment policy is at par with some of the finest. Today Ambuja is one of the most profitable cement companies in India. It is also the lowest cost producer of cement in the world.

Being a socially responsible corporate and eager to implement its social responsibility in
an organised and formal manner, ACL established a foundation, called theAm buja
Cement Foundation in 1993. With its cement plants being situated in the rural areas, the

Company realized the need to address the needs of the rural people. These people formed direct or indirect stakeholders of the Company and therefore were important to the Company\u2019s sustainability.

Consequently, ACF\u2019s focus has been on integrated rural development programmes. The
Foundation works with the mission to\u201cenergise, involve and enable communities to
realize their potential\u201d. It upholds as its guiding light the parent company\u2019s core values

and alongside pays due attention to international trends in social development, expressed through guidelines like the Millennium Developmental Goals. Poverty alleviation, achieving universal primary education, reducing child mortality, improving maternal health, combating HIV/AIDS and ensuring environmental sustainability are all integral to the work of the Company and its Foundation.

The Foundation in each location begins working in a small way with the villages impacted by the Company\u2019s operations and gradually over time as partnerships develop expands its area and scope of work. The Foundation at present reaches out to over1.2

million people in about 670 villages spread across ten states in India.

The large volume of work of the Foundation is carried out through a team of well trained and experienced team of professionals. The range of work of the Foundation is expansive and though there are common programme run across locations, regional variation due to local needs, do exist. Provision of preventive and curative health services including reproductive and child health, promotion of education and generation of alternate sources of livelihood coupled with capacity building are some of the key areas of intervention of the Foundation. Natural Resource Management (NRM) by far forms the largest part of the community initiatives of the Company. NRM includes activities centred around conservation and management of water, land, energy and livestock. Water being the prime mover in rural life and an essential factor for overall rural development, this article presets our work in the area of water resource management.

In all its endeavours, ACF has since inception made it a mandatory practice to include
people\u2019s participation in its activities. Those who are stakeholders in the social setting
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are consciously and regularly included in programmes that are principally meant for them. We engage with our communities at all levels. Programmes are decided based on the needs expressed by the people during Participatory Rural Appraisals (PRAs). Implementation is carried out with the participation of the people- whether direct or indirect, financial or non-financial. This helps in developing a sense of belonging to the

programmes and makes the programmes sustainable. As engrained in our mission, we
believe that any social endeavour is incomplete and does not reach its fullest potential
unless those, for whom it is aimed, participate in it.

Natural Resource Management, especially water management forms a significant part of our work in the rural sector. Water management and conservation is a very broad area of intervention. The diverse geographical, climatic, topographical and cultural variations across the states have made it necessary for us to make suitable modifications in our water projects to cater to the particular requirements and problems of different regions. Substantial water resource management activities are conducted in four states- Gujarat, Rajasthan, Maharashtra and Himachal Pradesh. Each of these states faced specific water- related problems which we have tried to address through our scientifically grounded, economically viable and socially acceptable techniques. A brief description of water projects in these states follows.

Salinity Ingress Reduction

In the state ofGujarat our rural communities are situated along the coastal belt in Junagadh and Amreli Districts. Due to over utilisation and over exploitation of ground water over years, these areas were faced with a serious salinity ingress problem. The rivers in this area were seasonal and the ponds that are fed by these rivers too dried up by the time winter arrived making the water problem even worse. To tackle these problems, ACF adopted innovative techniques like interlinking of water bodies, tidal regulators and rivers through link water channels. This technique proved to be effective in collecting the run-offs of the rivers resultantly increased the quantity of water being saved and stored. Ground water was recharged and the salinity levels of the underground water reduced to improve the quality of water. The mined out pits of the Company have been converted into water reservoirs creating a store of 11.04 MCM of water for the use of the rural people.

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Water flowing in channel from Panch Pipalava Tidal Regulator to Sodam

Mined out pit, Kodinar

Parts ofRajasthan being a desert has for centuries had chronic water scarcity. The rainfall in the state is scanty and often uncertain. Rivers are seasonal and traditional ponds have over the years become silted and hold lesser and lesser quantities of water with each passing year. The ground water is characterised by high fluoride and other salts contents that are known to be hazardous to health. ACF is situated in the Jaitaran block of Pali and Mundwa block of Nagaur District in this State. The water problems here were address in two ways- by revival old water reservoirs and construction of new structures to collect water. Traditional ponds were deepened and de-silted so that they would hold water for upto10-12 months in the year as opposed to only 3-4 months. Dykes were constructed in the rivers that directly impacted the ground water level and at the same time de-silted the river banks. These immediately raised the water level by an average of 14 feet. Agricultural productivity increased. Like in Gujarat, Roof Rain Water Harvesting (RRWHS) Structures were constructed in Rajasthan too. These structures helped households collect monsoon water and store it for use through the year.

In the hilly state of Himachal Pradesh, the local people depend heavily on the forests for their livelihood. The terrain makes storage of water and conservation of the top soil, issues of serious consideration here. NRM in the State is aimed at enabling the people manage their own resources and derive a fair share from them. Water shed development covered 9000Ha in the last four years. As a result of decreased soil erosion and increased moisture the agricultural production has gone up. The water and soil conservation programme along with forestation have shown good results. Farmers are able to grow more than one crop a year. Their cropping pattern has diversified and consequently their incomes have increased. Wastelands have been developed as pasture lands that have benefited villagers owning cattle. The milk yield of the cattle has also seen an improvement as a result of this.

ACF is active in Rajura, Korpana and Jivati blocks of Chandrapur District in
Maharashtra. The focus in this State has been improving access and availability of

potable water. For this, old ponds were renovated and brought into use one again. Streams and rivers were de-silted. Wherever possible check dams were built, bore wells dug and storage structures constructed. To address soil erosion, large tracts were collected

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A pond brimming with water after
deepening Mundwa
Ataalab in Mundwa

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