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Table Of Contents

5.1 SAMPLING PLAN
5.2 FOCUS GROUP DISCUSSIONS
5.4 EXPERT INTERVIEWS
6. QUANTITATIVE RESEARCH
6.1 HYPOTHESES FORMULATION
7. NEEDS BASED SEGMENTATION USING FACTOR AND CLUSTER ANALYSIS
8. PERCEPTION AND PERFERENCE MAP – NPS AND OTHER BRANDS
9. CONJOINT ANALYSIS
10. CONCLUSIONS AND RECOMMENDATIONS
APPENDIX A – QUESTIONNAIRE
REFERENCES
P. 1
Market research on New Pension Scheme - A project for Advanced Market Research Techniques

Market research on New Pension Scheme - A project for Advanced Market Research Techniques

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Published by student_iiml
This document describes the qualitative and quantitative market research done to understand why the NPS of Govt. of India has not been a huge success. Quantitative techniques like factor analysis, cluster analysis and conjoint analysis have been used.
This document describes the qualitative and quantitative market research done to understand why the NPS of Govt. of India has not been a huge success. Quantitative techniques like factor analysis, cluster analysis and conjoint analysis have been used.

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Published by: student_iiml on Nov 09, 2011
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