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Google

Google

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Published by Paula Arenas
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Published by: Paula Arenas on Nov 09, 2011
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1. what is google ............................................................................................................................................11.1 definition ..............................................................................................................................................21.2 beginning ..............................................................................................................................................41.3 history ................................................................................................................................................101.4 now a days ..........................................................................................................................................172 how does the company words ...................................................................................................................182.1company ..............................................................................................................................................26Services ........................................................................................................................................................283.1seach machine .....................................................................................................................................313.2gmail ...................................................................................................................................................313.3blogger ................................................................................................................................................313.3.1 what is blogger, what is a blog ....................................................................................................313.3.2 blogger history ............................................................................................................................323.3.3 Pros of Blogger Platform ............................................................................................................323.4 Picasa .................................................................................................................................................333.5google maps/google earth ...................................................................................................................364influence in our society ..............................................................................................................................37
1. what is google
Google Inc. is an American multinational public corporation invested in Internet search,cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[5] and generates profit primarily from advertisingthrough its AdWords program.[6][7] The company was founded by Larry Page andSergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attendingStanford University as PhD candidates.It was first incorporated as a privately held company on September 4, 1998, and itsinitial public offering followed on August 19, 2004. At that time Larry Page, SergeyBrin, and Eric Schmidt agreed to work together at Google for twenty years, until theyear 2024.[11] The company's mission statement from the outset was "to organize theworld's information and make it universally accessible and useful",[12] and thecompany's unofficial slogan – coined by Google engineer Amit Patel[13] and supported by Paul Buchheit – is "Don't be evil".[14][15] In 2006, the company moved to itscurrent headquarters in Mountain View, California.Google's rapid growth since its incorporation has triggered a chain of products,acquisitions, and partnerships beyond the company's core web search engine. Thecompany offers online productivity software, such as its Gmail email service, and socialnetworking tools, including Orkut and, more recently, Google Buzz and Google+.Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and theGoogle Talk instant messaging application. Google leads the development of theAndroid mobile operating system, used on a number of phones such as the MotorolaDroid and the Samsung Galaxy smartphone series', as well as the new Google ChromeOS,[16] best known as the main operating system on the Cr-48 and also, since 15 June2011, on commercial Chromebooks such as the Samsung Series 5[17] and Acer AC700.[18]It has been estimated that Google runs over one million servers in data centers aroundthe world,[19] and processes over one billion search requests[20] and about twenty-four 
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 petabytes of user-generated data every day.[21][22][23][24]Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerousinternational Google sites (google.co.in(14) is the most visited site in India,google.co.uk in the U.K, etc.) are in the top hundred, as are several other Google-ownedsites such as YouTube (Alexa:3), Blogger (Alexa:6), and Orkut.[25] Google also ranksnumber two in the BrandZ brand equity database.[26] The dominant market position of Google's services has led to criticism of the company over issues including privacy,copyright, and censorship
1.1 definition
Google began in January 1996 as a research project by Larry Page and Sergey Brinwhen they were both PhD students at Stanford University in CaliforniaWhileconventional search engines ranked results by counting how many times the searchterms appeared on the page, the two theorized about a better system that analyzed therelationships between websites They called this new technology, where a website'srelevance was determined by the number of pages, and the importance of those pages,that linked back to the original site. A small search engine called "RankDex" from IDDInformation Services designed by was, since 1996, already exploring a similar strategyfor site-scoring and page ranking The technology in RankDex would be patentedandused later when Li founded in China. Page and Brin originally nicknamed their newsearch engine "BackRub", because the system checked to estimate the importance of asite. Eventually, they changed the name to Google, originating from a misspelling of theword the number one followed by one hundred zeros, which was picked to signify thatthe search engine wants to provide large quantities of information for people.Originally, Google ran under the Stanford University website, with the domain
 google.stanford.edu
. and the company was incorporated on September 4, 1998. It was based in a friend's garage in California. Craig Silverstein, a fellow PhD student atStanford, was hired as the first employee. In May 2011, unique visitors of Googlesurpassed 1 billion mark for the first time, an 8.4 percent increase from a year ago with931 million unique visitors.The first funding for Google was an August 1998 contribution of US$100,000 fromAndy Bechtolsheim, co-founder of Sun Microsystems, given before Google was evenincorporated.[50] Early in 1999, while still graduate students, Brin and Page decidedthat the search engine they had developed was taking up too much of their time fromacademic pursuits. They went to Excite CEO George Bell and offered to sell it to himfor $1 million. He rejected the offer, and later criticized Vinod Khosla, one of Excite'sventure capitalists, after he had negotiated Brin and Page down to $750,000. On June 7,1999, a $25 million round of funding was announced,[51] with major Google's (IPO) took place five years later on August 19, 2004. The company offered19,605,052 shares at a price of $85 per share. Shares were sold in a unique onlineauction format using a system built by, underwriters for the deal. The sale of $1.67 billion gave Google a of more than $23 billion. The vast majority of the271 million shares remained under the control of Google, and many Google employees became instant paper millionairesa competitor of Google, also benefited because itowned 8.4 million shares of Google before the IPO took place.Some people speculated that Google's IPO would inevitably lead to changes in companyculture. Reasons ranged from shareholder pressure for employee benefit reductions tothe fact that many company executives would become instant paper millionaires. al
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investors that the IPO would not change the company's culture. In 2005, however,articles in and other sources began suggesting that Google had lost its anti-corporate, noevil philosophy. In an effort to maintain the company's unique culture, Googledesignated a Chief Culture Officer, who also serves as the Director of HumanResources. The purpose of the Chief Culture Officer is to develop and maintain theculture and work on ways to keep true to the core values that the company was foundedon: a flat organization with a collaborative Google has also faced allegations of fromformer employees.The stock's performance after the IPO went well, with shares hitting $700 for the firsttime on October 31, 2007, primarily because of strong sales and earnings in the onlineadvertising market The surge in stock price was fueled mainly by individual investors,as opposed to large institutional investors and The company is now listed on the stock exchange under the GOOG and under the under the ticker symbol GGQ1.In March 1999, the company moved its offices to, home to several other notedtechnology startups. The next year, against Page and Brin's initial opposition toward anadvertising-funded search engine Google began selling advertisements associated withsearch keywords.]In order to maintain an uncluttered page design and increase speed, advertisements were solely text-based. Keywords were sold based on a combination of  price bids and click-throughs, with bidding starting at five cents per click. This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross.[7 When the company changed names to Overture Services, itsued Google over alleged infringements of the company's pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo!Search Marketing. The case was then settled out of court, with Google agreeing to issueshares of common stock to Yahoo! in exchange for a perpetual license.[72]During this time, Google was granted a patent describing its PageRank mechanism.[73]The patent was officially assigned to Stanford University and lists Lawrence Page as theinventor. In 2003, after outgrowing two other locations, the company leased its currentoffice complex from Silicon Graphics at 1600 Amphitheatre Parkway in The complexhas since come to be known as the Googleplex, a play on the word googolplex, thenumber one followed by a googol zeroes. The Googleplex interiors were designed byClive Wilkinson Architects. Three years later, Google would buy the property from SGIfor $319 millionBy that time, the name "Google" had found its way into everydaylanguage, causing the verbSince 2001, Google has acquired many companies, mainly focusing on small venturecapital companies. In 2004, Google acquired The start-up company developed a productcalled Earth Viewer that gave a view of the Earth. Google renamed the service t in2005. Two years later, Google bought the online video site YouTube for $1.65 billion instock On April 13, 2007, Google reached an agreement to acquire for $3.1 billion,giving Google valuable relationships that DoubleClick had with Web publishers andadvertising agencies. Later that same year, Google purchased for $50 millionThe sitewould later be changed over to On August 5, 2009, Google bought out its first publiccompany, purchasing video software maker On2 Technologies for $106.5 millio Googlealso acquired, a social network search engine, for $50 million, and commented on itsinternal blog, "we're looking forward to collaborating to see where we can take itInApril 2010, Google announced it had acquired a hardware startup, Agnilux.In addition to the many companies Google has purchased, the company has partneredwith other organizations for everything from research to advertising. In 2005, Google partnered with to build 1,000,000 square feet (93,000 m2) of officesThe offices would be used for research projects involving large-scale data management, , and the
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