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Published by: kike_onate_96 on Nov 09, 2011
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What is google? ....................................................................................11.1 Definition .....................................................................................11.2 What John Battelle thinks about ..................................................2Beginning .........................................................................................32. How does the company Works .......................................................102.1 Company ......................................................................................103 Services ...........................................................................................103.1 Seach machine ..........................................................................103.2 Gmail .......................................................................................103.3 blogger ......................................................................................103.3.1 what is blogger, what is a blog .............................................113.3.2 Possibilieties ...........................................................................11Efficiency .....................................................................................11Position ............................................................................................153.4 Picasa ........................................................................................163.5 google maps/google earth ........................................................17Satellite view ..................................................................................17Implementation ...............................................................................194 How Google changed the World? ................................................22
What is google? 
1.1 Definition
Google Inc. is an American multinational public corporation invested in Internet search,cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertisingthrough its AdWords program. The company was founded by Larry Page and Sergey
 
Brin, often dubbed the "Google Guys", while the two were attending StanfordUniversity as PhD candidates.It was first incorporated as a privately held company on September 4, 1998, and itsinitial public offering followed on August 19, 2004. At that time Larry Page, SergeyBrin, and Eric Schmidt agreed to work together at Google for twenty years, until theyear 2024. The company's mission statement from the outset was "to organize theworld's information and make it universally accessible and useful",] and the company'sunofficial slogan – coined by Google engineer Amit Patel and supported by PaulBuchheit – is "Don't be evil". In 2006, the company moved to its current headquarters inMountain View, California.Google's rapid growth since its incorporation has triggered a chain of products,acquisitions, and partnerships beyond the company's core web search engine. Thecompany offers online productivity software, such as its Gmail email service, and socialnetworking tools, including Orkut and, more recently, Google Buzz and Google+.Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and theGoogle Talk instant messaging application. Google leads the development of theAndroid mobile operating system, used on a number of phones such as the MotorolaDroid and the Samsung Galaxy smartphone series', as well as the new Google ChromeOS,[16] best known as the main operating system on the Cr-48 and also, since 15 June2011, on commercial Chromebooks such as the Samsung Series 5 and Acer AC700.It has been estimated that Google runs over one million servers in data centers aroundthe world, and processes over one billion search requests and about twenty-four  petabytes of user-generated data every day. Alexa lists the main U.S.-focusedgoogle.com site as the Internet's most visited website, and numerous internationalGoogle sites (google.co.in(14) is the most visited site in India, google.co.uk in the U.K,etc.) are in the top hundred, as are several other Google-owned sites such as YouTube(Alexa:3), Blogger (Alexa:6), and Orkut. Google also ranks number two in the BrandZ brand equity database. The dominant market position of Google's services has led tocriticism of the company over issues including privacy, copyright, and censorship.
1.2 What John Battelle thinks about
Via
, Rick Skrenta’s
on what Googlehave actually built. They don’t just have the world’s best searchengine, they have the world’s largest and most scalable platform fordeveloping huge web-based applications.Google has taken the last 10 years of systems software research outof university labs, and built their own proprietary, production qualitysystem. What is this platform that Google is building? It’s a distributedcomputing platform that can manage web-scale datasets on 100,000node server clusters. It includes a petabyte, distributed, fault tolerantfilesystem, distributed RPC code, probably network shared memoryand process migration. And a datacenter management system whichlets a handful of ops engineers effectively run 100,000 servers. Any of these projects could be the sole focus of a startup.[ ... ]
 
While competitors are targeting the individual applications Google hasdeployed, Google is building a massive, general purpose computingplatform for web-scale programming.
Beginning
 
Getty Images/Michael Grecco; Google Type: Vault 49 
Co-founders Larry Page and Sergey Brin in 2002.
 In November 1999, Douglas Edwardsbecame fledgling Google's first "brand manager," making him employee No. 59. Inthis excerpt from his new book, "I'm Feeling  Lucky," Mr. Edwards gives an inside view of the company's early days, starting with his job interview with co-founder Sergey Brin,then 26 years old.
 Cindy McCaffrey, director of publicrelations, brought me back to theconference room to wait for Sergey.I wasn't nervous. Sergey was about the age of my favorite T-shirt (I was41) and a Russian by birth. I hadlived in Russia. I spoke someRussian. I had Russian friends.I felt unusually confident that theinterview would go well. Perhaps Iwould become his mentor and wewould toast each other's health with fine Siberian vodka. Sergey showed up wearing roller-hockey gear: gym shorts, a T-shirt and in-line skates. He had obviously been playing hard. I had known better than to wear a tie, but he took office casual to a new level.Sergey pored over my sumé and began peppering me withquestions. "What promotion did you do that was most effective?""What metrics did you use to measure it?" "What types of viralmarketing did you do?""How much do you think a company our size should spend onmarketing?" Sergey asked me. Based on his earlier questions, it waseasy to guess what he wanted to hear from me. "I don't think at thisstage you should spend much at all," I said. "You can do a lot withviral marketing and small budgets."He nodded his agreement, then asked about my six months inSiberia, casually switching to Russian to see how much I had pickedup. Finally, he leaned forward and fired his best shot, what he cameto call "the hard question."

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