Published on: November 9, 2011By Jennifer Van Grove (Writer, VentureBeat)To hell with PowerPoint
with a web-based slide deck you can achieve some eye popping effects and maybeeven get the attention of dozens of potential investors.
And don‟t worry if you have no idea how to do this,
because a startup called
has open sourcedits pitch deck, which became an overnight sensation lastweekend.DressRush, a fresh-faced500 Startups accelerator class member few have ever
heard of, tweeted a link to its unconventional pitch deck on Friday and
subsequently found itself the belle of the internet‟s ball.
The pitch went viral almost immediately. By Friday afternoon, the web deck hadbeen viewed more than 15,000 times. As of Monday, DressRush had fieldedroughly 50 inbound inquiries from investors anxious to learn more about the
company, Hall said. The startup‟s advisory round is now almost oversubscribed.
Thedeck,an infographic-esque webpage rich in style and panache, is now
anyone’s to replicate, as DressRush has graciously
complete with code samples, screenshots and a plugin
Asthe story goes,DressRush, which provides brides and bridesmaids with deals
on designer dresses, was looking to raise a $300,000 round of funding viaAngelList and wanted to pitch investors in an imaginative way. After all,DressRush is not a technology company, so how ever would it standout from thestartup pack?
“We had some good success talking to investors,
but we wanted to do something a
little bit different to get people‟s attention,” Aaron Hall, co
-founder of Dress ush,said in an interview with VentureBeat.