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Q3 2011 - Network Research Central South America

Q3 2011 - Network Research Central South America

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Published by InMobi

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Published by: InMobi on Nov 10, 2011
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A GLOBAL VIEW OF MOBILE ADVERTISING:Central & South America Regional Summary Q32011
InMobi Mobile Insights - Network DataRelease date: October 25th, 2011
Project BackgroundAfter launching in 2007 in Asia, InMobi quickly grew to become the world's largest independentmobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and abroad, independent market footprint, InMobi is well positioned to provide an objective,comprehensive, and representative view of the mobile advertising market.Research ObjectivesWe have three goals with this research:1.
Help educate the market. Statistics and information about the state of mobileadvertising are lacking in most regions of the world.2.
Track consumer opinions regarding mobile advertising. With any emergingmedium, the consumer perspective is critical to overall market success. We seea need for trending across regions in this area.3.
Collaborate with industry thought leaders to increase market insight and improveinformation quality ongoing. As a global independent company, we valuepartnerships that will strengthen our understanding of the market. Researchers,thought-leaders, and analysts are encouraged to contact us and apply for fullpartner access.Contact Information
www.inmobi.com/research research@inmobi.com Twitter: @inmobi
Beginning July 2011, InMobi is moving towardsquarterly data views which will highlight broader industry trends and provide an overview of theglobal mobile advertising market.
Data in this report are sourced from our global mobile advertising network which served 138.4 billionimpressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions inSeptember, we are able to claim one of the broadest and most representative networks in the world. Exactspecifications are as follows:Global Available Impressions in Quarter 3, 2011: 138.4 billionRegions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South AmericaCountries Represented: 131 countries with over 10 million impressions per monthBase Measure: Available ImpressionsReports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected DevicesTime Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)Comparisons: Q3 2011 versus Q2 2011
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.Mobile Advertising Market Definition:
This report covers mobile display advertising only including both Mobile Web(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market:
Representation within the network is a function of the both scale and time in market.Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix:
 As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.
Advertiser Mix:
Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to amuch lesser extent than publishers.

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