LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 nlnLendo Wll

2 14 concerL

3 LapLop

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy ?ou don'L go explorlng ln Lhe amazon
wlLh guns ln your everyday llfe
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo normally ln Lhls slLuaLlon lL would be
a man dolng Lhls buL lL's a women
She ls belng brave and bold
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers
uoesn'L show a sense of famlly
frlends and belng wlLh oLhers
because she rldes solo ln Lhls game
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
1he guns show she has a loL of gear
and can afford lL however you may
have noLhlng ln reallLy
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
A brave felsLy woman she ls on her
own buL can sLlll look afLer herself
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
lL offers a loL of energy ln Lhls plcLure
because she has guns and ls
prepared Lo rald a Lomb

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls





















1he background ls sllghLly blurred and Lara CrofL ls ln Lhe cenLre of Lhe plcLure
1hls shows she ls cenLre of aLLenLlon and her uprlghL bold sLance ls emphaslslng Lhe
facL she ls ln conLrol and owns Lhe game She ls holdlng Lhe guns uprlghL almosL
sLaLlng she ls fearless of whaL ls ahead of her because she has her guns for proLecLlon
lL's a long shoL and Lara CrofL ls sLarlng sLralghL ouL lnLo Lhe audlence so you can see
Lhe emoLlon ln her eyes LhaL she ls unafrald