LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 ConLaglon
2 CulLar Pero World 1our (Wll)
3 Avrll Lavlgne 8lack SLar uk 1our
8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm What the text offers Lxamp|e
D|vers|on


An escape from reallLy WhllsL you are playlng you can
preLend you are llke Lhe characLers
presenLed ln Lhls plcLure
Asp|rat|on


SomeLhlng LhaL you wanL Lo be or look up Lo ?ou can asplre Lo be llke Lhe people ln
Lhe plcLure because Lhey all seem Lo
be en[oylng Lhemselves
Commun|ty


A sense of famlly frlends and belng wlLh
oLhers
?ou can play wlLh frlends or famlly
agalnsL Lhem or wlLh Lhem whlch ls
represenLed ln Lhe plcLure because of
Lhe number of people
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
1he facL LhaL lL ls represenLed by rock
sLars glves Lhe ldea of a luxury
llfesLyle someLhlng LhaL Lhe player
can asplre Lo have
Ident|ty


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
A parL of a person's ldenLlLy may be
Lhe Lype of muslc LhaL Lhey llsLen Lo
so Lhls game would reflecL LhaL
because of Lhe cloLhes worn and
lnsLrumenLs played by Lhe characLers
ln Lhe lmage
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
1he facL LhaL Lhey are sLandlng could
show LhaL whllsL you are playlng you
are sLandlng and acLlve whlch could
be a poslLlve polnL for Lhose healLh
consclous people

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls

ShoL Lype MldshoL
ComposlLlon 1hey are qulLe close LogeLher whlch could symbollse frlendshlp or closeness beLween Lhe
characLers
lramlng ls framed so LhaL Lhe whole lengLh of all Lhe gulLars flL lnLo Lhe plcLure because Lhey are Lhe maln
focus of Lhe plcLure
1he angle of Lhe shoL ls sllghLly below Lhe characLers so LhaL Lhey seem blgger and more lmporLanL Lhan lf Lhe
camera was aL Lhe same angle as Lhe people
AlLogeLher Lhe Lhree people ln Lhls shoL are deplcLed as very lmporLanL and above loLs of oLher people who
maybe aren'L as good aL playlng CP as Lhey are