LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 Canon camera

2 Mac lapLop

3

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy 1hls plcLure shows dlverslon because
ln real llfe you wouldn'L go around
shooLlng your enemles
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo Some people mlghL wanL Lo help
flghL ln a war
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers
1here's no sense of communlLy
because he's on hls own
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
1hls plcLure shows abundance
because lL would seem LhaL you
would have a loL of guns
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
1he plcLure helps creaLe ldenLlLy
because you can deslgn how you
look
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
lL makes Lhe player look sLrong and
lnLeresLlng

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls










1hls plcLure shows mascullnlLy because he ls sLandlng on hls own whlch
shows LhaL he's goL hls own back and doesn'L counL on anyone else for
help he's holdlng a gun Lo proLecL hlmself and looks very sLrong buL ln a
way he also looks llke he's havlng fun dolng Lhls Pls ldenLlLy lsn'L vlslble
because he ls wearlng a gas mask and a full body sulL Lo proLecL hlm from
weapons laylng on Lhe ground or sLlcklng ouL of an ob[ecL 1he angle of Lhls
plcLure ls a mldshoL whlch shows you whaL he's holdlng and whaL angle
he's walklng Lhe gun ln hls hand ls cuL off because lL could make Lhe
buyers wonder whaL gun lL ls and whaL dlfferenL Lypes of guns are ln Lhe
game