LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 l wanLed an lpad as lL was adverLlsed on Lhe 1v
2 when l was smaller l used Lo buy 8arble's as Lhey were adverLlsed on Lhe 1v
3 l used Lo by 1amagoLchl as lL was ln magazlnes and 1v

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy ln Lhls plcLure lL offers you anoLher
llfe as someone else
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo As Lhese people have a nlce llfe wlLh
frlends and anlmals people LhaL
mlghL have no anlmals mlghL look up
Lo Lhem And also you can creaLe
Lhem Lo who you wanL Lo be
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers
ln Lhls lmage Lhere ls famlly and
frlends and everyone ls happy 1hey
all have anlmals and soclallse
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
Pear Lhey mlghL have more frlends
beLLer cloLhes and anlmals whlch
mlghL noL necessarlly have
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
?ou mlghL have cerLaln anlmals LhaL
you can have ln Lhls game
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
1hey move and you can play wlLh
anlmals or geL changed sleep and go
ln Lhe shower

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls











1he represenLaLlon of women ln Lhls plcLure ls LhaL Lhey are well of as Lhey have a large house
behlnd Lhem and Lhey have nlce cloLhes on Also Lhls plcLure shows Lhem Lo be klnd and close Lo
anlmals as Lhey are noL belng squeamlsh over Lhe anlmals buL showlng love Lowards Lhem