LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 lpod

2 1amamgochl

3 nlnLendo uSl

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy An AvaLar whlch geLs cusLomlsed and
you can lnLeracL wlLh
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo ?ou can be a famous have any [ob
you wanL and go anywhere you wanL
eLc
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers
?ou have someLhlng Lo Lalk abouL
wlLh your frlends
Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
?ou can feel llke you're rlch and
popular
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
?ou can dress and maLch colours Lo
your llklng and do real llfe acLlvlLles
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary
1here ls a loL of energy because Lhey
are aL Lhe gym

C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls