Creativity Be Crowdsourced?
Crowdsourcing our own opinions and relying on others' is all the rage: Yelp,A
ngie’s List, Facebook Likes —
apparently, we won’t buy anything unless weconsult to see if groups of strangers think it’s okay.
Crowdsourcing, first name-tagged in a 2006
magazine article, has infiltrated
the creative arts, too.For instance, the Japanese are heavily into
thumb novels writtenby collaborating hoards of teenagers and 20-somethings who knock out romancenovels and crime thrillers via mobile phone texting.The trend to crowdsourcingfilm has been tested in the Netherlands. The Dutch
filmmaker who undertook this effort said, ―We wanted to make a movie that shows
the opinion of the public, created by the public, on a subject that concerns everytax-
payer: The bankruptcy of DSB Bank in the Netherlands (2009) … We did not
ve any budget. Lucky us, we have an excellent … social system in the Netherlands.‖
Mashable demonstrated the possibilities of creative crowdsourcing whenitfeatured
―10 Cool Crowdsourced Music Video Projects.‖ Similar collaborative
projects have popped up atFashion Stake, communal problem-solverInnocentive,
photo sharing site Flickr Creative Commons, and Wiki-Art.
Naturally, somebody saw the dollar signs in crowdsourcing. In Chicago, theenterprise Crowdspring.com has sprung. These online marketing folks allude tocrowdsourcing in their name, but others describe the process as a worldwidecontest wherein folks in the creative arts (design, website development, writing)are invited to
and, if they’re lucky (?), be chosen to actually work
on a project and get paid.