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IE_article Global AnaBarros

IE_article Global AnaBarros

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Published by: api-3747804 on Oct 18, 2008
Copyright:Attribution Non-commercial


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Global Advertising have one purpose and it\u00b4s standardizing advertising across all markets, and this markets are able to reduce production cost savings; able to spend more time, attention, and money on campaign itself and media space and prevents confusion of media spillover and prevents confusion for travelers.

So, the requirements for global advertising are: a standardized global brand name or trademark, pronounced identically across markets,taking into account product lifecycle stage differences across markets and similar consumer attitudes towards brand and product across markets.

MacDonalds Corporation is the world's largest fast food chain, this
everywhere and it arrives for all cuostoumers.
The international branding campaing \u201c I\u00b4m lovin\u00b4it \u201c by McDonalds, for
example, it was the company\u00b4s firts global adverstising campaing.
In the world the slogan was launched in different languages, for example, in
Ggermany the slogan is \u201c ich liebe es \u201c and in spain is \u201cme encanta todo eso\u201d ,
this slogans is varied slightly in each local execution and translate the
necessities for the costumers and personalize them.

The best example for that was a worldwide Internet contest in 18 languages to select 25 winners to appear on McDonald's packaging. Contestants had to visit the McDonald's website and then fill out their information, contribute a 100 word essay of themlovin' something they do and upload a clear picture of it.

I\u2019m a little unclear about the objective of the article. Talk to me to see how
we can improve it.

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