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Pattern for Org Structure

Pattern for Org Structure

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Store Operations
Organizational Structure
Lilliput\u2019s Organizational Diagram
Functions and Responsibilities
::The General Manager / CEO will be in charge with the over-all management of the business.

He shall formulate the over-all policy, set goals, and plan for the company. Those below him will have to increasingly focus on the details of his plans. He shall coordinate with the executive officers to ensure the smooth operation of the business. This can be done through regular meetings. Also, the General Manager shall be the major decision maker with ideas and suggestions coming from top officers.

::The Operations Manager is in charge of the over-all management of operations. He or she

also serves as the Store Manager of the first boutique. Also, the Operations Manager is responsible for the overall operations of the boutique and is in charge of the store\u2019s daily operations and generation of monthly reports for the owners. These reports include inventory levels, sales, utilities, compensation and other miscellaneous items. The manager is the custodian of the boutique keys and is the one who would deposit sales in the bank. He or she is tasked to make the staff\u2019s schedule and compensate them. He or she is in charge of the store\u2019s displays, quality of merchandise, and promotions. Also, the Operations Manager acts as the cashier when the cashier is off and would also, at times, assist the salesladies in dealing with the customers. The Store Manager is the only one who could void or cancel a particular transaction. He or She is also the one who would generate reports regarding tardiness and absences. Moreover, he or she would be the first to solve problems of his store and employees before these are escalated to higher authorities. Lastly, he or she would issue memos to tardy employees and talk to them regarding the matter. During the growth stage of the business where Lilliput will be having more than one branch, a distinct Store Manager directly reporting to the Operations Manager, will be in-charge of handling the other stores.

General / Operations Manager
General Function: In charge of over-all management of the business.
Duties and Responsibilities:
\u2022
Formulates the over-all policy, set goals and plans for the company
\u2022
Conducts regular meetings with executive officers to discuss business issues
\u2022
Acts as primary decision maker on business matters
\u2022
Communicates status of the business to the Board of Directors and Owners
\u2022
Manages the store\u2019s daily operations
\u2022
Makes monthly reports on inventory levels, sales, utilities and all other necessary items
concerning the store
\u2022
Deposits daily cash sales in the company\u2019s bank account
General Manager
CEO
Finance
Manager
Purchasing /
Logistics
Manager
Marketing
Manager
HR Manager
Operations
Manager
Production
Manager
Store Personnels
Press Relations
Controller
Purchasing
Personnels
Supervisors
Creative Staff
Market
Researcher
Treasurer
Logistics
Personnel
\u2022
Receives and records incoming merchandise delivered to the store
\u2022
Ensures that store personnel act according to company rules and policies
\u2022
Performs the necessary sanctions for sales clerk offenses (tardiness, absence etc.)
\u2022
Provides assistance to sales clerk in periods of high customer traffic
\u2022
Makes sure that plans for marketing the product within the store premises are executed
\u2022
Is the only person authorized to void transactions
::The Marketing Manager takes care of all the marketing activities of the company. He or she

makes sure that the Lilliput brand will pop up in every petite woman\u2019s mind every time they plan to buy clothes. This way, the brand will have a greater chance in increasing its share of wallet from consumers. The Press Relations Officer\u2019s job is to take care of all the advertising activities of the company and to see to it that the advertising messages are all aligned and integrated. He or she is also the one in charge of promotion activities and sponsorship deals. The Market Researcher will be the one who will study and investigate our closest competitors. He or she will also forecast the appropriate pricing scheme and discounts in the future. Moreover, the Market Researcher is the one who does the demand and supply forecast. Part of his job also includes anticipating for possible market changes.

::The Sales Staff is composed of the salesladies and the cashier. The salesladies attend to

customer needs. They are responsible for handling merchandise and assisting the customer. They should always be alert and courteous in dealing with the customers. They are tasked to arrange, maintain display items and assure the quality of merchandise. They will also generate reports for the manager regarding inventory levels and what items the customers are always looking for. The cashier is tasked with handling cash of the business. Only the cashier and the manager can operate the cash register. Thecashier must seek the manager\u2019s assistance in voiding a particular transaction. She must always give a receipt to every transaction that has occurred. She is tasked on counting the day\u2019s sales and giving them to the manager. She would assist the manager in generating reports regarding the monthly sales. She should always stay at the counter to secure the cash register.

Sales/ Marketing Manager
General Function:Takes care of product, pricing, place and promotional strategies in order for
W.I.T to gain a favorable share of the market.
Duties and Responsibilities:
\u2022
Formulates the marketing program ( marketing\u2019s 4 P\u2019s )
\u2022
Forecasts sales
\u2022
Determines the type of promotional activities
\u2022
Analyzes the marketing opportunities
\u2022
Studies the firm\u2019s competitors, its suppliers and buyers
\u2022
Compares target sales vs. actual
\u2022
Monitors sales and expenses
\u2022
Evaluates the products market performance
\u2022
Determines the most appropriate medium to use to increase market awareness and
market preference
\u2022
Identifies the cost of advertising and promotional activities
\u2022
Estimates the growth in sales after executing the promotional program
\u2022
Performs cost-benefit analysis on promotional/ advertising expenditures and increased
sales expected as a result of such
Subordinate:
Sales Clerk
\u2022
Attends to customer within the store premises
\u2022
Responsible for executing quality service to customers
\u2022
In charge of arranging W.I.T merchandises on display and ensuring quality
\u2022
Maintains the cleanliness of the store
\u2022
Secures merchandise from theft, damage etc.
\u2022
Reports the items which customers frequently purchase and look for
\u2022
Replenishes items on shelf /display
::The Finance Manager takes charge of the budgeting, capital appropriations and cost control.

Other responsibilities include credit management, forecasting funds, and allocation of dividends and incentives. TheController is in charge of making the financial reports and accounting records while theTreasurer handles the bank accounts, billings and collections, payment to suppliers and payrolls.

Finance Manager
General Function: Primarily concerned with investment and financing decisions
Duties and Responsibilities:
\u2022
Prepares the long-rage plans, capital budgeting decisions (expansion, replacement etc.)
and cost appropriations.
\u2022
Determines the financing mix and sources of funds appropriate for the needs of the firm.
\u2022
Coordinates with the accountant, accounting clerk and cashiers for updates on the firm\u2019s
financial standing
Subordinates:
Accountant
\u2022
Handles bookkeeping
\u2022
Generates reports and documents to regulatory agencies
\u2022
Prepares Financial Statements
\u2022
Prepares payroll for employees
\u2022
Handles the receivables and payables account
\u2022
Performs secretarial duties
\u2022
Keeps record of sick leave, vacation leave, tardiness
Cashier
\u2022
Handles daily sales transactions
\u2022
Operates the cash register
\u2022
Seeks approval of Store Manager in voiding transactions
\u2022
Gives receipt to customer after every purchase
\u2022
Counts daily sales
\u2022
Assists manager in generating monthly sales report
\u2022
Stays and secure the cash register
\u2022
Is tasked to check money paid by customer for authenticity
::The Purchasing Manager is in-charge of inventory control, make or buy decisions,

investments, supplier relations, contracting, leasing, scheduling, process specifications and production control. The Purchasing Personnel handles centralized purchasing of raw materials. He or she is also involved in materials handling and procurement. TheLogistics

Manager works hand in hand with subcontractors. He or she is also in-charge of quality control

and plant supervision. Part of his job is taking care of the distribution, receiving and warehousing. The Logistics Manager is assisted by a driver. Thedriver is tasked to procure and deliver materials and stocks. Both the Purchasing and Logistics Personnel will be provided with assistants upon branching out of Lilliput stores.

::The Human Resources Manager is in-charge of recruitment and selection of employees,

regulating compensation, benefits and incentives, approval of loans, set hours of work, vacations, leaves and termination. He or she shall also be in charge of planning recreation, transfer and relocation of employees as well as training and development. TheSupervisor is the one directly reporting to the manager regarding employee absenteeism, complaints, manpower utilization, and working conditions.

Human Resource Manager
General Function:Responsible for the recruitment, training, performance monitoring and
implementation of policies concerning the firm\u2019s employees.
\u2022
Duties and Responsibilities:
\u2022
Administers recruitment of employees
\u2022
Assists in job analysis
\u2022
Conducts interviews to screen applicants
\u2022
Studies current wage levels in the industry and ensures compliance with government
laws on labor

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