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COMPUTATION
MARKETING | TECHNICAL | FINANCIAL
TARGET MARKET
TM = CS + (KR x AG)
where:
TM = target market
CS = college students from UP, AdMU and Miriam
College
KR = residential population of pre-selected areas near
Katipunan
AG = percentage of population between 15 to 24
MARKETING | TECHNICAL | FINANCIAL
TOTAL 25,378
MARKETING | TECHNICAL | FINANCIAL
MARKET DEMAND
MD = AMAR x TM x CR
where:
MD - market demand
AMAR - adjusted market acceptability rate
TM - target market
CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL
MARKET DEMAND
AMAR = MAR x Conservative Rate
where:
MARKET SHARE