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Marketing Management

Marketing Management

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Published by api-3841115
II Semester File
II Semester File

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Published by: api-3841115 on Oct 18, 2008
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03/18/2014

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question
A channel's length is also called as horizontal
dimension.
Correct Answer False
Your Answer
False
Multiple Choice Single Answer
Question
It concentrates on organisation design and work
flow
Correct Answer Flotilla
Your Answer
Statistical quality control
Select The Blank
Question
_
_______distribution is used when a small
percentage of customers account for a large
part of sale.
Correct Answer
Selective
Your Answer
Selective
Multiple Choice Multiple Answer
Question

The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer

Marketing mix , Customer mix , Buyer mix
Select The Blank
Question
Specific________ emerge from broad
stratefgies
Correct Answer Tactics
Your Answer
Objectives
Multiple Choice Single Answer
Question
What is Market development?
Correct Answer Existing product-New market
Your Answer
New product-New market
Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status
are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer
Demographic
Select The Blank
Question
There are more number of substitutes for
_
_______products.
Correct Answer
Multi use
Your Answer
Multi use
Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is
tough
Your Answer
Sold on basis of benefits , Quality control is
tough
Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on
following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Your Answer
Strengths , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Select The Blank
Question
Competition tends to focus on________ as a
product moves through its life cycle.
Correct Answer
Price
Your Answer
Quality
Select The Blank
Question
The onus of advertising, pricing and sales
promotion policies is put on________
distribution.
Correct Answer Exclusive
Your Answer
Integral
Select The Blank
Question
_
_______is a strong internal stimulus impelling
action
Correct Answer Drive
Your Answer
Drive
True/False
Question
Market foreacsts are available from sources like
government
Correct Answer False
Your Answer
True
Multiple Choice Multiple Answer
Question
Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse
operators
Your Answer
Manufacturer , Customer , Middlemen ,
Warehouse operators
True/False
Question
Consumer behaviour is more challenging across
international border.
Correct Answer True
Your Answer
True
Multiple Choice Single Answer
Question
Manufacturers offering variety of price
promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer
Trade-in allowance
Select The Blank
Question
Total cost is the sum of________ + Variable
cost.