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Dear sir/ maam, I am MILAN KANANI the student of B.R.C.M. College of business administration, Surat. Studying in T.Y.B.B.A.

in 5th semester. In this program, for the purpose of practical teaching, there is an assignment is given in subject Research Methodology on the Study of buying behavior of Surat city customer for Purchasing of Flavored Milk The main objective of this assignment / questionnaire is to know the reason of employee turn over in large company. This data is use only for academic purpose, so please give me response by filling up the following questionnaire. Thank you Yours faithfully, Milan Kanani

TOPIC: Study of buying behavior of Surat city customer for Purchasing of Flavored Milk
1. Do you know about flavored milk? Yes. No.

2. Tick mark various flavored milk which you know. (Multiple tick possible) Amul Kool Mother Dairy Prabhat K.F.C

3. How do you come to know about various flavored milk brand? Friends Advertisement Relatives Other

4. Which brand flavored milk do you use? Amul Kool Mother Dairy Prabhat K.F.C

5. Which flavored do you like most? Kesar Mango Rose Elaichi

6. How many times you buy flavored milk in month? 1-3 8 - 10 4-7 More than 10

7. For which purpose you use flavored milk? Personal use Prescribed by Doctor Special Occasion Other, Specify______________

8. Give the rank of following brand based on various scale.

Brand Name Amul Kool Mother Dairy Prabhat K.F.C Sumul

Price

Quality

Packaging

Taste

9. Which factor affect while you purchase flavored milk? Price Brand Quality Packaging

10. From where you purchase flavored milk? Shopping Mall Companys Outlet Dairy Other, Specify______________

11. Which packing style you prefer while purchasing flavored milk? Glass Bottle Plastic Pouch

Other, Specify__________________ 12. Do you get advice from anyone while purchase flavored milk? Friends Shopkeeper Family Other, Specify______________

13. What is your budget for purchasing flavored milk? < 100 200.300 100-200 >300

14. Do you drink flavored milk while going to long journey? Yes 15. Give your suggestion. _________________________________________________ _________________________________________________ No

Personal details, 1. Name: ............... 2. Address: .............................................................................. 5. Contact number: _ _ _ _ _ _ _ _ _ _ _ _ _ _, Gender: Male / Female _________ 6. E-mail Id: .

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