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Overview of Marketing Principles

Overview of Marketing Principles

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Published by Berlin A. Asong
Explain the role of marketing in organisations.
Examine different perspectives of marketing.
Identify and examine how organisational functions add value to the marketing function (benefits of an integrated marketing function).
Identify and explain the steps in the marketing process?
Identify and explain sources of marketing competitive advantage.
What makes the practice of marketing challenging nowadays?
How the challenges can be confronted?
Explain the role of marketing in organisations.
Examine different perspectives of marketing.
Identify and examine how organisational functions add value to the marketing function (benefits of an integrated marketing function).
Identify and explain the steps in the marketing process?
Identify and explain sources of marketing competitive advantage.
What makes the practice of marketing challenging nowadays?
How the challenges can be confronted?

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Categories:Types, Presentations
Published by: Berlin A. Asong on Nov 13, 2011
Copyright:Traditional Copyright: All rights reserved
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11/14/2013

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