THE $300 HOUSE

Transitional comfort
Presented by, Aayush Agrawal MBA 2D Anuradha Acharya MBA 2D Guided by, Prof. Jayshree Nair

TUCK SCHOOL OF BUSINESS

Graduate business school of Dartmouth College in Hanover, New Hampshire, USA One of the Ivy League business school

The first institution to offer master's degrees in the field of business administration

TEAM MEMBERS FROM TSB

Felipe Valdez, GauravThapan-Raina, Sophie Roux,Antoine Brousse, Nitin Sharma

INTRODUCTION
David A. Smith, the founder of the Affordable Housing Institute (AHI) tells us that "markets alone will never satisfactorily house a nation's poorest citizens...whether people buy or rent, housing is typically affordable to only half of the population." The result? Smith points to a "spontaneous community of self-built or informally built homes the shanty towns, settlements, and ever-expanding slums that sprout like mushrooms on the outskirts of cities in the developing world."

OBJECTIVE

The goal is to bring together people, institutions & business in a "creation space" to: 1) turn this idea a reality, and 2) test it out in the field & countries which which requires this. 3) to target the people who are migrating.

QUESTIONS THAT AROUSE

How can organic, self-built slums be turned into livable housing? What might a house-for-the-poor look like? How can world-class engineering and design capabilities be utilized to solve the problem? What reverse-innovation lessons might be learned by the participants in such a project? How could the poor afford to buy this house? Will it be so easy to convince the poor people?

LIVABLE HOUSE
First

thought was that self-built houses are usually built from materials that are available cardboard, plastic, mud or clay, metal scraps and whatever else is nearby. Built on dirt floors, these structures are prone to collapse and catching fire. Solution: replace these unsafe structures with a mass-produced, standard, affordable, and sustainable solution keeping in mind the $300-House-for-the-Poor project.

REVERSE INNOVATION
Participating

companies will reap two

rewards.

First, they will be able to serve the unserved, the 2.5 billion who make up the bottom of the pyramid. Second, they create new competencies which can help transform lives in rich countries by creating breakthrough innovations to solve several problems (scaled housing for hurricane victims, refugees, and even the armed forces).

THE BASIC CAPACITY OF CONSTRUCTION MUST INCLUDE THE FOLLOWING:

Easily assembled and inexpensive Light weight Earthquake resistant Mold and termite resistant Wind/Hurricane resistant Moisture resistant

ADDITIONAL CAPACITY OF THE CONSTRUCTION:

Comfortable Home-like environment Product that is mass produced Easily aggregated to create a larger system

CHALLENGES
The

Financial Challenge The Design Challenge The Energy Challenge The Co-Creation Challenge The Marketing Challenge The Performance Challenge The Corporate Challenge The Sustainability Challenge The Urban Challenge The Psychological Challenge

DESIGN

START UP PICTURE